Tag

Manuel Aguilera

Browsing

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Manuel Aguilera – Hispanopost.com ::: Red Hat, Inc. – Carlos Bustos ::: Guido Righetti  – Carat and Vizeum ::: Starcom  MediaVest Group Argentina – Guillermo Bonmatí  ::: Renata Lena and André França –  WMcCann Brazil  :::

Click here for previous Latam Changing Places editions

2d991a7Spanish Journalist Manuel Aguilera, former Director of Spanish-language newspapers El Mundo.es/America, Univisión.com and Diario las Américas, will lead the new editorial project Hispanopost.com: an emerging online platform distributing editorial and multimedia information, based on investigative and citizen journalism that provides relevant, rigorous and quality content, highlighting the main topics Spanish-language audiences around the globe feel concerned about. By his side stand Mark Wieting, Chief Editor of Hispanopost.com and Juan Pablo Herranz, Business Development Director of HispanoPost Media Group, among a large net of worldwide correspondents willing to report ” the other side of news.”

Carlos Bustos_01Red Hat, Inc., provider of open source solutions, has announced the appointment of Carlos Bustos as Country Manager of Red Hat in Chile. In this role, Burns will be in charge of all operations in Chile and will help to develop Red Hat presence regionally. He will report to Germán Soracco, regional director for South America, Central America and the Caribbean Region. Carlos comes to Red Hat with an extensive experience in the technology industry, after having  worked in companies like Novared, Microsoft and AT&T Latin America.

q9W9p93n_400x400As a result of Dentsu Aegis Network growth in Argentina, Guido Righetti has been appointed Chief Operating Officer of Carat and Vizeum. Guido will lead operations of both agencies, with the aim of maintaining identity and independence of each of them. Prior to this appointment, Guido was Managing Director at Vizeum.

 

 

descarga (1)Following Guillermo Tafets departure last November, Starcom  MediaVest Group Argentina has announced the appointment of Guillermo Bonmatí as CEO of the company. Bonmatí will be based in Buenos Aires, where he will direct operations and report to Monica Gadsby, CEO US Multicultural and LatAm. Bonmatí has been part of SMG since 2008. Most recently, he was director of the Coca-Cola account for Latin America.

descargaRenata Lena and André França are the new media directors at WMcCann Brazil.

Lena will head Nlab, a partnership between WMcCann and FLAGCX, which acts as an integrated media and business intelligence team to boost strategies for the Nestlé brand. With over 15 years of experience, Lena comes from DM9DDB. She will focus on Nestlé.

França will be media director for Latam Airlines and MasterCard accounts. Prior to LOV, he served as VP of digital media. He also served in Nestlé Brazil, where he was responsible for leading the brand communication of the company.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)
For prior Changing Places editions, click here.

 

John-TrainorJohn Trainor, until recently Publisher/GM Hoy Chicago has left the Spanish-language publicationPortada has heard. Trainor led Hoy Chicago’s efforts since July 2008. Tribune, the publisher of Hoy Chicago, has recently offered buyouts to employees at both in Chicago and Los Angeles.

2fccf4cU.S. Media Company McClatchy is launching InCubaToday.com, a website featuring aggregated news and information from numerous sources, comprising useful tips, advice, videos and social media posts from Cuba, the U.S. and around the world. Nancy San Martin will be InCubaToday.com managing editor.

 

 

zacharyrMilner Butcher Media Group LLC, an independent media services agencies based on the West Coast, announced that it has hired Zachary Rosenberg as President. Zach will focus on managing its diverse client base, provide strategic direction and help steer MBMG’s future growth. Rosenberg will be based at the company’s headquarters in Los Angeles. Portada interviewed Rosenberg on the appointment.

 

2d991a7Spanish Journalist Manuel Aguilera, former Director of Spanish-language newspapers El Mundo.es/America, Univisión.com and Diario las Américas, will lead the new editorial project Hispanopost.com: an emerging online platform distributing editorial and multimedia information, based on investigative and citizen journalism that provides relevant, rigorous and quality content, highlighting the main topics Spanish-language audiences around the globe feel concerned about. By his side stand Mark Wieting, Chief Editor of Hispanopost.com and Juan Pablo Herranz, Business Development Director of HispanoPost Media Group, among a large net of worldwide correspondents willing to report ” the other side of news.”

 

Jorge_Dominguez-e1450251779247Univision Communications Inc. has announced the promotion of Jorge Dominguez to senior vice president of Art and Design. Dominguez will remain based in Miami and continue to report to Jessica Rodriguez, executive vice president and chief marketing officer of UCI.Dominguez has been part of UCI for nearly 30 years. He most recently served as vice president of Art Design and before that as creative director of On-Air. Prior to joining UCI, Dominguez served as a freelance art director with Turner Sports.

 

Disney Channel has appointed Jesus M. Rodriguez as VP of marketing & creative.Rodriguez comes from Fuse Media where he was senior vice president of marketing and creative for cable nets Fuse and FM.In his new role, Rodriguez will lead marketing and creative campaign efforts for Disney Channel’s branded linear and digital platforms and programming. Rodriguez, a native of Venezuela, held positions at Sony Pictures International’s AXN Latin America, OWN and BET. He started his career at Discovery Networks, Latin America, where he led an international creative team working across three continents.

descargaLopez Negrete Communications has hired Colette Peterson as Senior Director of Media Strategies. Peterson has joined to lead the Lopez Negrete media team across Lopez Negrete’s offices in Burbank, CA; Houston, TX; New York City, NY; and Mexico City, Mexico. Peterson brings her expertise in strategic planning, account management, resource management and more to all Lopez Negrete clients. Hispanic media has always been at the forefront of Peterson’s career, from the Multicultural Group of Western International Media to her contributions to the General Motors Hispanic team. Peterson will be working out of Lopez Negrete’s Burbank facilities, where she will work closely with some of Lopez Negrete’s biggest media clients, such as NBC Universal Motion Pictures Group.

6a0120a628d2c3970b0120a775c1c4970b-320wiDentsu Aegis Group’s Carat has named Will Swayne global president. He replaces Doug Ray, who will continue as U.S. CEO for the media agency network.Swayne, who most recently served as Dentsu Aegis’ global client president for Procter & Gamble, assumes his new role on Jan. 1 as part of a planned transition. Ray will continue to report to Horler, while Swayne reports to Dentsu Aegis’ CEO of global clients and media brands, Peter Huijboom.

 

TELEMUNDO has announced the appointment of Mauricio Piccone to Senior Vice President of Reality Programming. Based in Miami, Piccone will work along Maria Lopez-Alvarez, SVP of Reality Programming and both will report to Jesus Torres Viera, Executive Vice President of Programming and Content, TELEMUNDO. In his role, Piccone is responsible for supervising in-house and external reality productions in the United States and Latin America; including reality programs, specials, daily shows, live events and new development projects. Previously, Piccone was Senior Vice President and Co-Executive Vice President at Endemol Shine Latino.

 

 

What? Diario las Americas, which earlier this year was acquired by a Venezuelan Entrepreneur,  redesigned its print and digital editions.
Why it matters: Some Hispanic newspapers are in need of a redesigns, particularly as it relates to their digital and mobile presence. Diario las Americas’ print and digital redesign, as well as its recent executive hires,  are an attempt to provide South Floridians with a viable digital and print media option.

Nine months after Venezuelan entrepreneur Nelson Mezzerhane acquired Diario las Americas from the Aguirre family, the Floridian newspaper is announcing a fresh redesign of its print and website edition. The redesign has been led by Spanish newspaper design firm  Cases I Associats, which has also worked redesigning newspapers including Clarin, O Globo and The Independent.

Manuel Aguilera
Manuel Aguilera, Executive Editor, Diario las Americas

Manuel Aguilera, Executive Editor of Diario las Americas, tells Portada that the main aim of the redesign effort is to adapt the design so that it meets the demand of the modern reader. “For the print issue that means a cleaner design, more color, shorter texts and a  better presentation of the different sections. At the same time we are facilitating the reading experience by highlighting our web and social media properties,” Aguilera notes. Digitally, we have adapted the page to an easier format for the breaking news page; the organization of the content  has been improved. In addition, we have used different colors so that readers can identify the different sections (News, Sports, Entertainment) with a predefined color.” Camilo Aguiar, Director de Marketing of Diario las Americas adds “The changes in our industry are more impactful to the delivery channels than to the content itself. The biggest challenge consists in encouraging paper subscribers to leverage the richness of our digital platforms, while enticing the younger audience to take pleasure in its paper counterpart.”

The main editorial effort will be put on local content:  “Local coverage is our priority, particularly as it relates to investigative journalism,” Aguilera notes.

The new Diario las Americas.com has four different content areas: News, DLA Multimedia, Entertainment/Gossip and Sports. The target audience of both the newspaper and the website are Spanish-dominant South Floridians. Digitally, Diario las Americas also intends to reach out to bilingual and English-dominant Hispanics. “We also want to reach out to influential sectors both in the U.S. and in Latin America,” Aguilera notes.

Local coverage is our priority, particularly as it relates to investigative journalism.

Latin American readership

Asked about whether Diario las Americas has panregional ambitions. Aguilera says that he wants to reach Latin American influencers. “In a second phase, we want to monetize that audience which right now is higher than our local traffic.” Diario las Americas strongest competitor in the South Florida (Miami) Hispanic newspaper market is El Nuevo Herald, published by The Miami Herald (The McClatchy Company).

New Hires

Aquiles Presilla is the new COO at Diario las Americas.In addition, Diario las Americas recently hired Layla Caballero as its new Advertising Director. Caballero previously worked  as Operations Manager Print and Digital at Publicitas.

Join us at PORTADA Mexico!

diarioMiami-based Diario las Américas today became a morning newspaper and announced it will now be printed Monday through Sunday.

Founded over 60 years ago, Diario las Américas earlier this year was acquired by an investor group led by Nelson Mezerhane, a Venezuelan businessman, who want to turn it into South Florida’s most important newspaper. The newspaper also announced it will increase its number of pages and sections.

“The future of the print media rests on three fundamental pillars: exclusive content, investigative reporting and opinion from renowned columnists. At Diario Las Américas we are working earnestly with the goal of making a difference in terms of our competition,” said Manuel Aguilera, Editor of Diario Las Americasin a prepared statement. “The option of being present every morning, 365 days a year, is going to allow us to become even more indispensable in the life of the people of South Florida. We aspire to be a necessity in the daily life of the Hispanic family.”

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Lion Heart Digital, the digital network recently launched by EPMG, announced the new hire of Brian Morrison as Senior Digital Account Executive! Brian will be working remotely from Chicago managing client relationships nationwide.

Joe Bernard has been promoted to Senior Vice President, Advertising Sales, for mun2, a Hispanic entertainment cable network.. He was formerly Vice President, Sales for the network, a position he has held for over 10 years. He continues to report to Dan Lovinger, EVP, Cable Ad Sales, NBC Universal, and Diana Mogollon, General Manager, mun2, and is based at mun2’s New York offices. “Joe has transformed advertising sales at mun2 since he joined the network, and during this time has become a leader in the media community and true expert on marketing to young, Hispanic audiences,” said Lovinger. “He has led mun2 to record revenues in the past two years and is on target for another record in 2013!”

StartMeApp, a mobile ad network in Latin America and the U.S. Hispanic market  and an emerging mobile advertising innovator worldwide, announced a re-organization of the company structure that will include the shift of its global headquarters to London during Q1-2013.As part of StartMeApp’s global restructuring, the mobile ad network’s Latin America regional headquarters, along with the ad network’s regional sales and operations teams and its global R&D unit, will remain in Buenos Aires, Argentina StartMeApp’s European and other worldwide sales and operations efforts will be coordinated through the new global headquarters in London.

Manuel Aguilera, former editor at El Mundo Americas, and until recently at Univision will be Miami based Diario Las Americas´Editorial Director.

Estrella TV has named Judy Kenny executive vice president of network sales and marketing, effective immediately. Based in Estrella TV’s Manhattan offices, Kenny will report to Winter Horton, chief operating officer of Liberman Broadcasting, owner of the US Hispanic broadcast network. A veteran of both Spanish and English language media, Kenny joins Estrella TV having served in senior-level positions with BBDO, ABC-TV, Fox and Univision. Starting her career at the BBDO advertising agency, Kenny moved to ABC Television Network sales where she served for eight years in the news, sports and primetime divisions.

 

Miami´s El Diario de las Americas has been acquired by an investor group led by Nelson Mezerhane, a  Venezuelan business man and former owner of Venezuelan news broadcast network Globovision. Interestingly, after last year Argentina´s La Nacion acquired ImpreMedia it´s now Venezuela´s El Nacional which is acquiring a U.S. based Hispanic newspaper, albeit as a minority investor.  El Nacional will take over the editorial management of Diario las Americas.

The objective is to be South Florida´s main newspaper.

Manuel Aguilera, former editor at El Mundo Americas, and until recently at Univision will be Diario Las Americas´Editorial Director.  “The goal is to become the main newspaper in South Florida”, Aguilera tells Portada.Aguilera adds that the “new management is preparing a newspaper and website redesign.” Newspaper design firm Cases i Asociats has been hired to help with the redesign.  The newsroom is relocating to 888 Brickell in downtown Miami  from its current location on NW39th Street.

South Florida´s Hispanic population

South Florida is a market strongly dominated by the Hispanic Newspaperspopulation.  Most of these Hispanics are higher purchasing power immigrants from Cuba, Venezuela and other Latin American countries. Over the last decade the Venezuelan population has grown as many Venezuelans, who oppose Venezuela´s president Hugo Chavez, have established a presence in South Florida

 

Get our e-letters packed with news and intelligence!