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What: AT&T is negotiating the acquisition of advertising tech platform AppNexus.
Why it matters: This would allow AT&T to compete with Facebook and Google, companies that are currently dominating the industry of digital advertising.

A few days after AT&T completed the acquisition of Time Warner at US $85 million, it has been announced that the telcom company is negotiating the purchase of AppNexus for what some sources are saying could be a sum larger than US $1.6 billion.

After acquiring AppNexus, AT&T would be able to monetize Time Warner contents through an advertising platform. Those contents include HBO, Warner Bros, CNN, etc. The deal is expected to close in the third quarter of 2018.

“Ad tech unites real-time analytics and technology with our premium TV and video content,” said Brian Lesser, CEO of the division at AT&T. “So, we went out and found the strongest player in the space. AppNexus has scale of infrastructure, advanced technology and diverse talent. The combination of AT&T advertising & analytics and AppNexus will help deliver a world-class advertising platform that provides brands and publishers a new and innovative way to reach consumers in the marketplace today.”

“Innovation is core to the heritage of both AT&T and AppNexus, and we have an exciting opportunity to chart the future course of advertising together,” said Brian O’Kelley, CEO, AppNexus, in a statement. “Combining AT&T’s incredible assets with our technology, we will help brands and marketers power new advertising experiences for consumers. It’s what the market is asking for, and together we’re poised to deliver it.”

Through advertising, carriers like AT&T can grow their revenues around the data that they already have about their connectivity customers. While AT&T is focused mainly on the US market, AppNexus will give it further reach into Asia-Pacific, Australia, Europe, and Latin America, where the company already owns Mexican carriers Iusacell, Nextel, and Unefón, as well as DirecTV Latin America.

What: GP Bullhound has acquired New York-based M&A firm AdMedia Partners.
Why it matters: With this acquisition, GP Bullhound adds five senior dealmakers to its team and enters the US East Coast market.

Investment banking firm GP Bullhound has announced the purchase of AdMedia Partners, a New York-based merger and acquisition advisory firm. AdMedia has completed over 250 transactions translating in about US $12 million, includingthe acquisition by Advent International of a majority stake in Ansira and the US $295-million sale of Olson to ICF. With the acquisition of the firm, GP Bullhound adds five senior dealmakers to its global team.

Greg Smith (left) and Manish Madhvani (right).

“GP Bullhound has led many of the best-known technology companies to successful and rapid growth and we are thrilled to be joining the team on its journey,” commented Greg Smith, Managing Partner of AdMedia. “The combination will allow our clients to benefit from the global scale of GP Bullhound and we look forward to deepening its reach in New York and the US.”

“We are thrilled that AdMedia and its experienced team will be joining GP Bullhound,” added Manish Madhvani, Managing Partner of GP Bullhound. “The two firms are a natural fit, sharing a passion for working with entrepreneurial category leaders. We have exciting plans in store and AdMedia’s reputation and trusted network in New York will be a great asset for our firm.”

This acquisition marks an ambitious move for GP Bullhound into the East Coast US market, complementing existing offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris and most recently Madrid and Hong Kong, opened in 2017.

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