Dentsu Aegis has announced the acquisition of Miami-based marketing and advertising agency M8. With this acquisition, Dentsu Aegis expands iProspect’s offering in the multicultural marketing space.
According to AdColony’s Spring 2017 App Install Marketing Survey of the top 250 grossing app developers, a full 50 percent of all app install spending now goes to video advertising. Half of that is for full-screen video ads, while the rest goes to in-feed, social, and television video ads. We spoke to industry insiders about how the rise of video in app marketing will factor into Hispanic-targeted app marketing campaigns.
“Tropicalize”, or in Spanish “tropicalizar,” is perhaps the word that best describes the “Content Marketing in Latin America and the U.S. Hispanic Market” event, which
Miami Headquartered Agency Media 8 is rebranding as M8. The rebranding reflects the fact that in today’s world advertising and media are a component of the marketing discipline but donot represent its entirety. “We’re much more than media; we’re multicultural, multiscreen, marketers headquartered in Miami,” John Santiago, CEO of M8, tells Portada. The rebranding happens after Santiago bought out his former busines partner Paul Suskey. A new executive leadership has been appointed and new personnel is being added in NYC, Los Angeles and Mexico City.