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aaeaaqaaaaaaaaidaaaajdrjndu4zgu2lwzlmtitndlhzs05n2qwltjmytgxntg0yzy3oqJavier Sánchez has been appointed CEO at Familyes. Familyes leads the largest family content community through leveraging digital technology to discover, produce and distribute the most suitable content about kids, education and home. Prior to this appointment, Sánchez worked at GroupM Miami as Director of Business Development and Director of strategy, Innovation & Programmatic for Mediacom.

 

 

TimeIncTime Inc. has added the general manager title to four execs.Patty Hirsch, Bruce Gersh, Regina Buckley and Edouard Portelette will now serve as GMs. Those four join Meredith Long, who was named GM of the news and luxury group in July. Long’s group includes Time, Fortune, Money, Time for Kids, InStyle, StyleWatch, xoJane, Food & Wine, Travel + Leisure and Wallpaper. Hirsch will serve as senior vp of digital and GM of the sports group, which includes Sports Illustrated, SI Kids, Golf and Fansided. Gersh will serve as senior vp of strategy and business development and GM of the celebrity and entertainment group, which includes Essence, EW, People and People en Español.
Buckley will serve as of senior vp of digital business development and business operations and GM of the lifestyle group, which includes Real Simple, Southern Living, Health, Cooking Light, MyRecipes, Coast Living and Sunset.
Portelette will serve as senior vp and GM of The Foundry, which includes TheDrive, Extra Crispy and Life VR.

aaeaaqaaaaaaaatlaaaajguwnjmxyzy0ltaxzwqtndvhnc1ingvklwe5ythlnwq1owmymg(add)ventures has appointed María Eugenia Ginés as director, strategy/branding. Headquartered in Providence, R.I., (add)ventures has expanded its portfolio of multicultural brand communications since establishing its Miami office in 2008. Ginés will lead the strategic development of various campaigns including marketing, public relations and social media projects in the Latin American and U.S. Hispanic markets. Ginés most recently served as an account supervisor for a global digital agency, in which she implemented creative and social media strategies for Panasonic, Nielsen and PayPal.

 

 

GroupMlatam_database-4 announced a simplified management structure in the U.S. and Canada  to deliver consistent resources to GroupM agencies centered around two fundamental pillars: media investment and platform services.

 

 

438644As part of the simplified structure, Lyle Schwartz is named President of Investment, North America.Schwartz has more than 30 years of experience at WPP inclusive of his early positions at Y&R prior to its acquisition by WPP.

 

 

 

 

 

 

descarga-8Phil Cowdell is appointed President of Platform Services, a new organization that encompasses all of GroupM’s data-centric solutions, including programmatic media, search marketing, social media, digital operations and digital analytics.

Schwartz and Cowdell report to Brian Lesser, CEO of GroupM North America.

 

 

 

descarga-7Rino Scanzoni, GroupM’s Chief Investment Officer in North America, is transitioning to Executive Chairman and CEO of both Midas Exchange, a WPP company focused on corporate trade, and Modi Media, GroupM’s advanced television division in the U.S. Scanzoni will continue to build and expand new trading products as well as contribute to market strategy for the group.

 

 

 

 

mmMary Kay Inc., a top beauty brand and direct seller in more than 35 markets around the world, announced the appointment of Nathan Moore as President of the Mary Kay North America Region at the company’s global headquarters in Addison, Texas.In his new role, Moore will help Mary Kay Inc. guide strategically and confidently into the future while working to create growth in the United States and Canadian markets. He began his career at Mary Kay Inc. as a staff attorney in 1995. Moore replaces Darrell Overcash who has served as President of Mary Kay North America for the past 10 years.

 

 

aaeaaqaaaaaaaatmaaaajdrinmvkndbhltayogutngfkyy05zdeyltbjmtnlndlkn2rkoaKingstar Media has announced the launch of its new digital media division, L49 Digital. The media shop also welcomes to its team the efforts of Kristy Pinand, a well known 15 year DRTV veteran and established sales professional, who will continue to expand new opportunities as VP of U.S. business development.In her new role at Kingstar Media, Kristy will help lead the way in delivering efficient Canadian media opportunities and targeted omni-channel ROI-based video content across multiple platforms.

 

 

 

2091a37Lori Yeager Davis has been promoted to president of Omnicom’s Minneapolis-based agency Martin Williams.She was elevated from senior VP and director of engagement. Davis has been with the agency for less than a year, joining from Publicis Seattle where she was executive VP and executive business director. She previously spent four years from 2008-2011 at Martin Williams, served as VP of marketing at Activision and held assorted roles at Campbell Mithun.

 

 

 

angelazepedaheadshotfinal-1Angela Zepeda has been named senior VP, business development at Innocean. She was most recently CEO of Quigley-Simpson in Los Angeles and prior to that was president and chief marketing officer at Lowe Campbell Ewald.

 

 What: WPP’s GroupM  North America announced a simplified management structure in the U.S. and Canada centered around two fundamental pillars: media investment and platform services. Lyle Schwartz is promoted to President of Investment and Phil Cowdell is appointed President of Platform Services, both reporting to Brian Lesser, CEO of GroupM North America. The multicultural unit will not be impacted by the new structure.
Why it matters: Programmatic media buying and other trends are changing the environment for media buying and planning agencies.

GroupM, the media investmeGroupMnt group of WPP, announced a simplified management structure in the U.S. and Canada designed to deliver consistent resources to GroupM agencies centered around two fundamental pillars: media investment and platform services.

UPDATE: “The new structure does not impact the multicultural team,” Gonzalo del Fa, president of Group M Gonzalo del FaMulticultural (photo) tells Portada.  “GroupM’s vision about the opportunity of the multicultural business remains intact,” del Fa adds.

Media Investment Arm

The Media Investment arm will refocus GroupM’s investment strategies around data and platforms, while the new Platform Solutions division will centralize and scale GroupM technology used by its six agencies.

The changes will streamline the organization, ensuring continued product innovation and better unification of services for GroupM agencies including Mindshare, MEC, MediaCom, Maxus, Essence and M/SIX.

Platform Services will encompass programmatic media, search marketing, social media, digital operations and digital analytics.

As part of the simpliLyle Schwartz, President of Investment, GroupM North Americafied structure, Lyle Schwartz is promoted to President of Investment, overseeing the entirety of GroupM’s investment resources, marketplace analytics and media implementation.Lyle Schwartz is named President of Investment, North America, with responsibility for overseeing investment in the company’s largest region, where more than US$30B (RECMA) is invested on behalf of clients annually.

Schwartz has more than 30 years of experience at WPP inclusive of his early positions at Y&R prior to its acquisition by WPP. Schwartz helped build the research department at GroupM, which is already fully integrated into the trading organization to support insights-driven ‘one voice trading,’ another point of distinction in GroupM’s approach to media investment. Schwartz has made significant contributions to a number of company and industry-wide milestones, including the development of C3 ratings for time-shifted TV, defining viewability in digital and pushing the industry for platform-agnostic video measurement. All North American investment team members across TV, digital, radio, print and local now report up to Schwartz.

Phil Cowdell is appointed President of Platform Services, a new organPhil Cowdell, President of Platform Services, GroupM North Americaization that encompasses all of GroupM’s data-centric solutions, including programmatic media, search marketing, social media, digital operations and digital analytics. Schwartz and Cowdell report to Brian Lesser, CEO of GroupM North America.

descarga-7In conjunction with Schwartz’s promotion, Rino Scanzoni, GroupM’s long-standing Chief Investment Officer in North America, is transitioning to Executive Chairman and CEO of both Midas Exchange, a WPP company focused on corporate trade, and Modi Media, GroupM’s advanced television division in the U.S. Scanzoni will continue to build and expand new trading products as well as contribute to market strategy for the group.

Rino Scanzoni is widely recognized as one of the most determined, innovative and influential media investment chiefs, not only in the U.S., but worldwide,” said Irwin Gotlieb, Chairman of GroupM Global. “Rino’s unwavering focus on negotiating the best media opportunities and the best value for our clients, combined with his uncanny ability to find solutions that also benefit our media partners has strengthened the media ecosystem in the U.S. and has driven our clients’ and GroupM’s success. We’re so very pleased that he will continue working with our group in a new capacity focused on Midas Exchange, Modi Media and strategic marketplace opportunities.”

Platform Services

Phil Cowdell is appointed President, Platform Services, North America, a new organization that will encompass programmatic media, search marketing, social media, digital operations and digital analytics. This unified team will enable marketers who work with GroupM’s agencies to find, create and activate their most important audiences and gain a competitive advantage.

For the past two years, Cowdell served as the North American CEO of MediaCom where he has been instrumental in helping the agency win more than US$1.5 billion in new business from companies including Anheuser-Busch InBev, Bayer, Sony Playstation and Mars. With 29 years of industry experience, Cowdell joined WPP’s Mindshare in 2001 and has since held numerous leadership positions across GroupM and WPP in EMEA and North America. (MediaCom North America continues to be led by Sasha Savic, CEO of MediaCom, U.S. and Kevin Johnson, CEO of MediaCom Canada.)

On Cowdell’s appointment, Lesser said: “Aligning our teams and resources under an experienced leader like Phil will expand the support GroupM provides to our agencies and their clients. With his track record leading successful agency teams, he knows very well the need for powerful, nimble and adaptable tools to help drive our clients’ success, and his inspiring leadership will help the Platform Services team do just that.”

 

 

 

 

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