Tag

Lyft

Browsing

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

After eight months at the post, Joy Howard has stepped down from her role of CMO at Lyft. Instead of a CMO, Lyft will now have a VP of Marketing Operations and a VP of Brand. Heather Freeland, previously Head of Global Communications at Facebook, will fill the former, while Google marketer Jabari Hearn will take on the latter.

 

 

 

 

Prisa Brand Solutions announced the appointments of Ashley Perkins as East Coast VP of Sales and Laura Saldivar as West Coast Sales Director. Perkins will be based in New York and Saldivar in California. They will focus on sales strategy and business development in the United States.

 

 

Church’s Chicken has appointed Brian Gies as CMO. Gies replaces Hector Munoz, who has taken up the CMO role at rival chicken brand El Pollo Loco.

 

 

 

 

 

 

Jeff Collins has been named Executive Vice-President of Ad Sales at Fox News. Collins will succeed and report to Marianne Gambelli. He will oversee the Fox News Channel, Fox Business Network, Fox News Digital, Fox News Radio, Fox News podcasts and subscription streaming service Fox Nation.

 

 

 

 

 

Publicis Groupe is appointing Delphine Stricker as new Vice President/Director of Communications, replacing Peggy Nahmany who left earlier this year to join The Thales Group. Stricker will be in charge of Publicis Groupe’s global communications efforts.

 

 

 

 

Interpublic Group announced that is has appointed Pete Stein as Global Chief Executive Officer of Huge. As Global CEO, Pete will be based in Brooklyn, NY, where he will lead 1,400 people across thirteen offices.

 

 

 

 

 

ViralGains has announced a significant expansion of its leadership team. Safaa Lafnoune has been appointed Vice President of Product. Beth Laplante has joined the firm as Director of Customer Experience. Alex Reuter and Michael Lubavin have been promoted to Directors of Engineering.

Leo Burnett Worldwide has named Liz Taylor its Chief Creative Officer. Starting July 8, Taylor will lead the creative direction of the global agency network and help build the agency’s offering and culture. Taylor will take on a hybrid role as North American creative lead of Publicis Communications.

 

 

 

 

 

Comscore CEO Bryan Wiener has departed the company after less than a year over what he called “irreconcilable differences.” The measurement firm’s president Sarah Hofstetter has also left over “differences with the board over how to execute the company’s strategy.” Dale Fuller will serve as interim CEO as Comscore begins to search for a replacement.

 

 

 

Which sites do Hispanic users use for their travel planning? How important is each platform, depending on the content offered? On which sites do they decide to make their purchases? Read on for the answers to these questions, drawn from comScore’s April 2017 ranking.

It seems that US Hispanics are very interested in travel, with 74% of all users checking out travel-related sites in April of this year.

Source: comScore MMX Multi-Platform, Travel, U.S., Hispanic All, April 2017, Desktop 2+ and Mobile 18+Total Unique Viewers (000)
Total Digital Population
   Total Internet: Hispanic All35,703
   Travel26,554
1   TripAdvisor Inc.11,971
2   Expedia Inc.7,297
3   Uber6,359
4   Priceline.com Incorporated3,703
5   Lyft, Inc.3,005
6   USA TODAY Travel1,722
7   Southwest Airlines Co.1,571
8   American Airlines1,538
9   CNN Travel1,460
10   Airbnb Sites1,386

The ranking shows that when it comes to travel, Hispanic users like to be well-informed. This could explain why TripAdvisor is in first place, with almost 12 million unique visits in April.

The next step for users is to access and purchase the trips they have chosen. This explains why  OTA Expedia came in second, with 7.2 million visits.

Uber claimed the third spot in this month’s ranking, a sign that the start-up’s efforts to remain a market leader in local transport services have born fruit, with 23.7% of Hispanics who consume travel-related content visiting the Uber site.

But the competition isn’t far behind. Lyft gained territory to claim fifth place, with 3 million unique visits.

Meanwhile, two airlines managed to carve out a spot in the ranking: Southwest Airlines ranked seventh, with 1.57 million visits; and American Airlines, eighth, with 1.53 million. It seems that American’s series of travel altercations did not affect its market presence too much.

Finally, it is worth noting that no hotel chain made the ranking this month. While Hispanic users are interested in lodging, they may prefer new alternatives such as Airbnb, whose usage policies continue to be adjusted in accordance with the local laws of each of the locations where service is provided. Even so, the platform received 1.4 million hits.

PortadaLat is next week! Registration: We have added new Ticket Types to Meet Your Needs!

GENERAL PASS: Attend the overall PortadaLat event on June 7 and June 8. All sessions, keynotes, networking, food and beverage included! (US$549)
VIP ATTENDEE: Meet up to 5 high-level brand, agency or media executives of your choice attending or speaking PortadaLat. These 10 minute meetings will take place in a separate room during the first and second day of PortadaLat and are designed to help you build valuable relationships. General Pass offering is included. (US $ 1,999).
DAY 1: SPORTS AND TRAVEL MARKETING DAY (June 7):
The first day of PortadaLat will focus on how technological innovation is impacting key segments of business and marketing with emphasis on Travel and Sports. All sessions, keynotes and marketing-tech showcases are included as well as light food, sandwiches and beverages. (US $199)
DAY 2: BRAND INNOVATION DAY (June 8)
The second day at PortadaLat will celebrate Brand Innovation and showcase how leading companies are boosting brand equity and increasing their relevance in a disruptive environment in Latin America and the U.S. Breakfast, Lunch and Evening Reception Food and Beverages included. (US$ 549!)
Secure your spot and start the PortadaLat journey!