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Luis Silberwasser

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Rafael  Hernandez has been appointed Vice President of Sales Midwest at Adsmovil – Mobile Advertising Solutions.

Fredda Rodriguez is the new Director of Digital and Emerging Technologies at CONCACAF. previously Rodriguez worked as Head of Channel Strategy/Media at Republica.

Maria Murtagh-Hopkins has joined Boiler Room as chief strategy officer. Maria comes from Universal Music Group where she was Globe’s senior vice president.

 

 

 

 

 

 MMC Ventures has named Martin Morgan chairman of their newly-created advisory board. Morgan joins from Daily Mail and General trust where he held the role of chief executive.

 

 

 

 

Luis Silberwasser, president of Telemundo networks is leaving the company after four years.  “Luis is leaving to pursue opportunities that tap into his deep passion for content creation” said César Conde Chairman of NBCUniversal Telemundo Enterprises.

 

 

 

 

 

NBCUniversal Telemundo Enterprises has made four new appointments to create a new leadership team: Beau Ferrari as EVPMónica Gil as EVP & Chief Marketing Officer, Peter Blacker as EVP, Revenue Strategy & Innovation and Ronald Day as EVP, EntertainmentThe team will be based in Miami and will report to César Conde.

 

 

Director/writer J.J. Adler has joined the roster of m ssn g p eces. Adler has worked as founding creative and head director at “The Onion News Network.”

 

 

 

 

 

Martin Verdult has been appointed as managing director of the London office of MediaMonks. Verdult’s former role was managing partner at Ogilvy & Mather Shanghai.

 

 

 

 

 

 

Kate Lewis has been named chief content officer by Hearst Magazines. Lewis joined the company as VP-content operations and editorial director in 2014 and was promoted to senior VP in 2016.

 

 

 

 

 

 

Benjamin Porter has joined NA Collective as director of strategy.  He comes from Sub Rosa where he was an account lead and strategist for brands like Nike, HBO, Marriott, Herman Miller and Infiniti.

 

 

 

 

 

Michael Wyrley-Birch has been promoted to chief operating officer by the Omnicom-owned global brand experience agency, TRO. Wyrley-Birch has been at the agency for 19 years.

 

 

 

 

 

Joanna Coles is leaving her position as chief content officer of Hearst Magazines. She joined the publisher in 2006 as the top editor of Marie Claire. Previously, she was the New York bureau chief of The Guardian and a columnist for The Times of London.

 

 

 

 

 

 

What: Last night at a presentation in New York City’s Rockefeller Center NBCUniversal’s Telemundo and mun2 took over as the official Spanish-language broadcasters of the FIFA World Cup™ in the U.S. across all video platforms. The FIFA World Cup Russia 2018™ emblem was unveiled in Moscow, from where a video conference with Telemundo sportscaster Andres Cantor and Jorge Hidalgo, Executive Vice President, Network Sports, was held.
Why it matters: NBCUniversal’s starting gun to the 2018 Soccer World Cup in Russia has important implications for (Hispanic) Sports Marketing. NBCUniversal won the Spanish-language rights over Univision Communications, which has aired every Soccer World Cup tournament since 1978.

Russia 2018 Telemundo“Three years and one week ago, NBCUniversal announced the game-changing acquisition of the exclusive Spanish-language US media rights to the FIFA World Cup™,” said Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal. “Today we are proud to see the first tangible manifestation of this major acquisition, which will bring unprecedented exposure for Telemundo and mun2 and offer a unique opportunity to accelerate audience growth and consolidate our position in the industry.” Regarding on which network the 2018 Soccer World Cup matches will be scheduled (Telemundo, mun2 or real-time video streaming  like Univision did during the last World Cup), Uva noted that it is too early to determine what networks  will be carrying the matches. Luis Silberwasser, president of Telemundo described the FIFA broadcast rights as “must have content.”

The most digital World Cup…

Peter E. Blacker, EVP Digital Media and Emerging Businesses, Hispanic Enterprises and Content, said that the 2018 Soccer World Cup will be the most digital World Cup ever due to the “sheer amount of hours and rights, the passion for soccer and digital media as well as NBC/Universal’s on-screen Expertise.” Blacker noted that NBCUniversal Hispanic properties will lean heavily into the social and mobile experience.”

…supported by Social Influencers

One of the key elements of NBCUniversal Hispanic content strategy around the 2018 World Cup will be to work with Social Influencers. Blacker said that similarly to the way the 100 Top Influencers were recruited  to help judge Telemundo’s new talent competition cum reality show Yo Soy el Artista, the network will be working with influencers within the sports area. “We will be zeroing-in on a  network of soccer  influencers with different fan bases and areas of expertise.”

We will be zeroing-in a group of influencers with different fan bases as well as areas of sports expertise.

NBC/Universal also announced its broadcast plans for the upcoming other FIFA Events in 2015 to be featured across the Telemundo network and stations, the cable network mun2 and all its digital properties. During 2015 Telemundo and mun2 will feature 188 FIFA Events matches totaling more than 550 hours of FIFA world-class soccer. The NBCUniversal networks will cover four FIFA Events in 2015: the Men’s FIFA U-20 World Cup, hosted by New Zealand from May 30 to June 20; the FIFA Women’s World Cup™ played in Canada from June 6 to July 5; the Men’s FIFA Beach Soccer World Cup hosted by Portugal from July 9 to July 19 and the FIFA U-17 World Cup played in Chile from October 17 to November 8.

Related Article: Analysis: Why and how Telemundo secured the soccer World Cup rights

DOWNLOAD: Portada’s 2014 Soccer Marketing Guide!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Andy OcasioAndy OcasioAndy Ocasio has been named National Digital Sales Director at People en Español/Time Inc. Interactive. Previously he had worked as regional director, U.S. Hispanic/Latin American sales, at Videology.

 

 

 

jwJenny Wall was named senior VP and head of marketing at Hulu. Prior to this, she was VP of marketing at Netflix.

 

 

 

swSteve Williams was named CEO, North America, at GroupM agency Maxus. Previously, he was president of Omnicom media agency PHD New York. Prior to joining PHD two years ago, he spent five years as CEO of OMD in the U.K.

 

 

 

Entravision Communications Corporation has appointed Diana Zamudio to Senior Vice President of Integrated Marketing Solutions for the El Paso, Texas market. In this role, Zamudio will be responsible for integration and growth of broadcasting advertisement mediums for local and international executive accounts. She will also help facilitate the expansion of sales revenue across Entravision’s radio, digital and mobile properties and its marketing services.She previously served as a General Sales Manager at Entravision El Paso. She holds a Bachelor’s Degree in Business Administration from the University of Texas at El Paso.

jhJackie Hernandez has been promoted to chief marketing officer of Hispanic Enterprises & Content at NBCUniversal.In her new role, She will supervise a team to help drive Telemundo integration across the entire NBCU portfolio, will continue to oversee marketing and consumer research and lead partnership development strategies across NBCU´s platforms.she will continue to be based in New York and report to Joe Uva, chairman, Hispanic Enterprises & Content.In the past, Hernandez was publisher of People en Español and Teen People and also held marketing positions at Turner International Sales and at Time magazine.

lsLuis Silberwasser, has been named President of Telemundo Network, to be effective in August. He will report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal and will be based in Miami. In his new role, Silberwasser will be responsible for the Telemundo broadcast network and for developing and executing the Spanish-language network’s entertainment, sports and news growth strategy.He was Executive Vice President and Chief Content Officer for Discovery Networks International (DNI), based in London and previously served as Senior Vice President, Content Group for Discovery Networks Latin America/U.S. Hispanic.  Raised in Cali, Colombia, Silberwasser holds an MBA from Harvard Business School and Bachelor of Science in industrial engineering from Georgia Tech.

Read prior Changing Places weekly editions.

What: Luis Silberwasser, has been appointed President of Telemundo Network, to be effective in August.
Why it matters: He will be based in Miami and report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal.

nbcuniversalNBCUniversal’s Hispanic Enterprises and Content has announced that television veteran, Luis Silberwasser, has been named President of Telemundo Network, to be effective in August. He will report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal and will be based in Miami.

In his new role, Silberwasser will have overall responsibility for the Telemundo broadcast network, including Telemundo Studios. Working closely with the Hispanic Enterprises and Content senior team and Telemundo’s leadership, Silberwasser will be responsible for developing and executing the Spanish-language network’s entertainment, sports and news growth strategy with a focus on increased market share and profitability.

Most recently, he was Executive Vice President and Chief Content Officer for Discovery Networks International (DNI), based in London. He previously served as Senior Vice President, Content Group for Discovery Networks Latin America/U.S. Hispanic, where he managed programming, production and marketing for the region’s 15 channels. In addition, Silberwasser has held leadership positions in marketing, sales and business development within Discovery’s international division including Senior Vice President for Strategic Planning at Discovery Networks International, and Vice President of Affiliate Sales and Marketing for the Latin American division. Before joining Discovery in 1998, Silberwasser served as Brand Manager for Secret and Oil of Olay brands in the Beauty Care division of Procter & Gamble in Cincinnati, Ohio.

Raised in Cali, Colombia, Silberwasser holds an MBA from Harvard Business School and Bachelor of Science in industrial engineering from Georgia Tech. Married with four kids, Silberwasser will relocate from London to Miami, FL.

“Luis is a world-class operating executive with exceptional management, content and leadership experience. His deep understanding of the U.S. Hispanic and Latin American markets, coupled with his strong track record in successfully building global brands and developing and producing high quality content make him the ideal leader to fulfill the growth potential of Telemundo Network,” said Uva.

ls“Leading the Telemundo Network is a dream opportunity and I am incredibly excited about its future.   I look forward to working with Telemundo’s great creative team to take the network to the next level, “said Silberwasser (photo).

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