What: After a competitive review, Domino’s has named The community as its U.S. Hispanic agency of record (AOR).
Why it matters: The community will create a 360-degree marketing campaign especially targeted at U.S. Hispanics.
The community, the multi-cultural agency known for its creative campaigns, has been chosen as Domino’s AOR. Starting in mid-2018, we can expect a 360-degree campaign including traditional, social, digital, and mobile advertising for the U.S. Hispanic market.
“Domino’s is not only a class-leading brand but also a company that truly sees and understands the importance of the Hispanic consumer,” said Luis Montero, president of The community. “Our mission is to leverage our progressive multicultural approach to help Domino’s become the dominant No. 1 pizza brand in every Hispanic neighborhood and we couldn’t be more excited about our collaboration.”
“We sought a collaborative creative partner that would help us continue to elevate our brand with the influential Hispanic community,” added Karen Kaiser, VP of advertising at Domino’s. “The community’s combination of strategic thinking, creative bravery, and passion for our brand is what differentiated them from other agencies.”