Luis Carlos Vélez


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

images (1) - copiaWPP’s JWT chairman-CEO Gustavo Martinez is no longer part of the agency. He will be replaced by Tamara Ingram, currently chief client team officer at WPP. Martinez is out after CCO at JWT Erin Johnson, chief communications officer at JWT, filed lawsuit claiming that Mr. Martinez made multiple “racist and sexist slurs.”



9962b0c84cb92f78_orgNoticias Telemundo announced the addition of journalist and anchor Luis Carlos Vélez as co-anchor of “Noticiero Telemundo Fin de Semana” alongside journalist Felicidad Aveleyra, starting this Saturday, March 19 at 5 PM E/4 C.  Vélez will replace journalist Edgardo Del Villar, who will continue with Telemundo as a member of its award-winning news team.Prior to joining Telemundo, Vélez was news director and anchor for Noticias Caracol in Colombia. He was also a reporter and anchor at CNN International and CNN en Español, based in New York City.



aacd509541c8487a_orgTelemundo Phoenix / KTAZ has announced that Paola Morales has been named Multi-Media Journalist for Noticiero Telemundo Arizona, which airs weekdays at 4:30 PM, 5 PM and 10 PM and is simulcast on Telemundo Tucson / KHRR. Morales will join an enterprising team of journalists to deliver the live, local breaking news and information that is important to the Hispanic community in Arizona.  Morales, who has worked as a freelancer for Telemundo Tucson for the past six months, has vast experience in reporting for Hispanic audiences all throughout Arizona. Prior to joining Telemundo, Morales worked as a reporter for Azteca America’s local television in Tucson and for the radio station La Poderosa 105.3 FM. Morales earned a bachelor’s degree in Communication Science from Universidad de Sonora in Mexico. She resides in Phoenix, Arizona.



images - copiaAndres Ordonez has been named chief creative officer at Energy BBDO. Prior to this appointment, Ordonez was the global lead on Wrigley.Mr. Ordonez has extensive multicultural experience and began his career at Ruiz Nicoli in Spain and then moved to BBDO Puerto Rico.




descarga - copiaPublicis’ MRY Agency has made some adjustments. Most of the changes hit the Publicis agency’s New York headquarters, where all departments were involved, according to Agencyspy. At least 30 employees would leave and the share of total staff affected is between 25 and 30 percent.The news follows the recently departures of multiple executives. MRY  became part of Starcom MediaVest and merged with DigitasLBi in recent years but was left out of statements regarding Publicis Groupe’s  recent restructuring announcement. The agency will continue operating as before  and will reassign many of its remaining employees.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

2ed9b2eGeorge Levy has been appointed Director Business Development Of LearnerNation | Impactly. The company is in the process of rebranding from LearnerNation to Impactly. Levy tells Portada “one of the main areas I am working on is helping them grow further in LatAm as they have multiple clients in the region including Cartier, & Chopard in LAC and Globo in Brazil.” He adds:”Impactly is a people potential management platform that allows marketing teams to accurately benchmark performance, improve team members, and predict business results. Bridging the gap between marketing automation and best-of-breed training, Impactly empowers marketing teams to deliver better results faster.”


Patricio Montalbetti is the new founder and partner at SM2 TV, a company that was born to create multi-platform content devoting special attention to the organic integration of brands.  SM2 TV’s first project will be the original Production of the International Surfing Association’s World Championship Series, while the second will be Don Balon USA. Until recently Montalbetti worked us founder and partner of PM3 agency in Atlanta, a position he had 14 years.

descargaTarget Corporation announced the appointment of Monica C. Lozano as new Director of the Board, effective immediately. Prior to Target, Lozano was the CEO of ImpreMedia for four years. Previously, Lozano was publisher and CEO of La Opinion, the country’s largest Hispanic newspaper , where she began his career in 1985.





image002Univision Communications Inc.has announced that Jed Meyer has joined the company as executive vice president, Corporate Research. Meyer will be based in New York and will report to Jessica Rodriguez, executive vice president and chief marketing officer of UCI, who oversees the Company’s Corporate Research team.Meyer joins Univision from Annalect, an Omnicom Media Group Company, where he served as Global Research director and U.S. Research director, responsible for leading the firm’s research capabilities and articulating insights across global accounts.

In addition, Roberto Ruiz, Executive Vice President of Strategy and Insights, will also report to Rodriguez and remain based in New York. Rodriguez assumes this new charge from Kevin Conroy, who has chosen to step down to pursue new opportunities in the technology sector. Conroy will work closely with both Meyer and Rodriguez over the next few weeks to support the transition.


d-coronell-430x286Univision News, the news division of Univision Communications, Inc. (UCI), has announced the promotion of Daniel Coronell to president of News. He will continue to be based in Miami and report to Isaac Lee, Chief News and Digital Officer for UCI, and CEO of FUSION. Coronell first joined the Univision News team in early 2011 as Vice President and News Director; in 2012 he was named Senior Vice President and Executive News Director, and in 2014 to his most recent position as Executive Vice President and Executive Director of News. He is an internationally renowned investigative journalist with over 20 years of experience in broadcast and print media in his native Colombia. He previously served as director of “Noticias Uno,” a national newscast airing on Colombia’s Canal Uno television network.

luis-fernandez-263x300TELEMUNDO has announced the appointment of Luis Fernández to Executive Vice President of Network News, reporting to Luis Silberwasser, President of TELEMUNDO.  Fernández replaces Luis Carlos Vélez who will join Telemundo News as a news anchor and senior correspondent. Fernández will oversee the network news operations and manage editorial direction, programming and production of all news properties.  Additionally, he will be charged with strengthening the collaborations with TELEMUNDO’s owned and operated stations and leveraging the relationship with NBC News, the leading source of global news and information.Fernández joins TELEMUNDO with nearly three decades of journalistic experience.



descarga (4)Luis Carlos Vélez joined Telemundo News in 2015 as Executive Vice President of Network News. Before joining TELEMUNDO, he was Anchor and News Director in Caracol Television in Colombia. Prior to that, Luis Carlos was an anchor and reporter for CNN International based in New York and an anchor for CNN en Español.  Vélez earned a degree in Economics from the Universidad de los Andes.



descarga (2)Consulting firm Newlink has named Cynthia McFarlane as Chief Strategy Officer and Managing Partner.An industry veteran with more than 25 years of experience shaping the face of U.S. Hispanic and Latin American advertising and marketing, McFarlane joins Newlink to drive the company’s strategic vision, spearheaded by its proprietary Orbital Thinkingmethodology; cultivate talent and expand capabilities, ultimately positioning the firm as the leading consulting company in the Americas. McFarlane will also oversee the strategic direction of all Newlink areas of expertise from the company’s headquarters in Miami, where she is based. Before joining Newlink, McFarlane served as President of Saatchi & Saatchi Latin America and Conill Advertising.



Patty Marrero_2016Being Latino has appointed Patty Marrero as their new Head of Sales, reporting to President and Founder Lance Rios.Marrero will oversee the development of the company’s sales strategy, internal sales structure and all sales logistics as well as assist with the Being Latino’s latest go-to-market efforts and offerings. She will be the company’s main point of contact for all brands and media agencies looking to collaborate with Being Latino and its engaging platforms.Marrero was previously the Senior Vice President of Client Development for Telemundo Media.



descarga (3)Digilant, a global programmatic buying company, has announced the appointment of Alan Osetek as its new Global CEO. Osetek will oversee all operations in Spain and in the other seven markets in which Digilant operates (Chile, Colombia, United States, Italy, Mexico, Peru and the United Kingdom), and the progress of its technological solutions both in DMP (Data Management Platform) and DSP (Demand Side Platform). Prior to this appointment Osetek was global president of Resolution Media, a company of Omnicom Media Group.



descarga (5)MundoMax, the newly-rebranded U.S.-based Spanish-language broadcast network wholly owned and operated by media conglomerate RCN Television Group, has announced the appointment of Jose I. Molina to Interim President. Mr. Molina, who will also retain the title of Chief Financial Officer, replaces Ibra Morales, who has stepped down as President to pursue other interests. Mr. Molina joined MundoMax as CFO last October.Prior to joining MundoMax, Mr. Molina served for 14 years at Spanish Broadcasting System, most recently as Vice President of Finance.

C9R8ZXxb_400x400As part of Publicis Groupe’s structural and leadership changes for Publicis Media (see separate article):





descargaZenith Optimedia’s Tim Jones will serve as regional CEO for the Americas. Mr. Jones has served as CEO of media agency network Zenith Optimedia in North America.




6871fe16aae0255a228b9ce119d1a4f9John Sheehy will oversee global clients.


Lisa Donohue will serve as global brand president for Starcom; Vittorio Bonori for Zenith; Brian Terkelsen for Mediavest/Spark and Andras Vigh for Optimedia/Blue 449.

There will be four U.S. CEOs, all reporting into Publicis Media CEO of the Americas Tim Jones. Chris Boothe will be U.S. CEO of Mediavest/Spark, Dave Ehlers of Optimedia/Blue 449. Lou Rossi will continue to serve as U.S. CEO at Zenith and Lisa Donohue will continue as U.S. CEO for Starcom until a successor is named. All U.S. brand leadership will report into Tim Jones, CEO of Americas.

descarga (1)Publicis also moved Laura Desmond, who has served as global CEO of Starcom Mediavest Group and its individual brands, into a new chief revenue officer role.


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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

Homero MartinezHomero Martinez is the new General Manager at Al Dia Dallas, the Belo Newspapers owned Spanish-language publication. Martinez will take over the functions of Al Dia Dallas previous publisher Penni Barton who left Al Dia Dallas on January 2nd.
Vicente Jubes, until recently CEO at Medula Networks, has departed the online ad network targeting the U.S. Hispanic and Latin American marketplace.


BWj1fn4IEAAZnorAward-winning journalist Roberto Ruiz has been named anchor of Azteca America’s two flagship nightly newscasts, Hechos Nacional Tarde, airing at 6:30 P.M. EST, and Hechos Nacional Noche, airing at 11:00 p.m. EST. Both newscasts will be aired exclusively in the United States and will focus on the national and international news and events that affect U.S. Hispanics. Prior to this new role, Ruiz was news anchor for Azteca America’s national news program Azteca America West Coast. Ruiz is a prominent Mexican journalist who began his professional career in 2004 as a reporter at the noted Mexican newspaper, “El Informador.” Ruiz then joined Canal 7 of Jalisciense de Radio y Televisión as the channel’s morning news reporter. In 2007, Ruiz joined TV Azteca, Guadalajara, as the morning news anchor and later was promoted to the anchor desk of the station’s flagship news program. A year later, he took the reigns at Azteca 7’s news program, “Info 7 Tarde.”In 2009, Ruiz was named news anchor for Azteca America’s news edition airing in Nevada, Texas, Florida and California. A year later, he took the helm at Azteca America’s national news program.

MhlvGXea_400x400Lincoln Lopez has been named VP & GM of Social Media at Univision Communications Inc. In this role, Lopez will work with leadership across the company to direct a fully integrated social media strategy that helps audiences engage and interact with Univision’s content across multiple media platforms.Previously, Lopez worked with Turner Broadcasting as vice president of Social and Digital Media for TBS, TNT and Turner Classic Movies. Prior to Turner Broadcasting, Lopez was the vice president of Digital Marketing and Social Media at MTV Networks.

cQ82qVwY_400x400Telemundo Network has appointed Luis Carlos Vélez to Executive Vice President of Network News, reporting to Luis Silberwasser, President of the Telemundo Network.In this new role, Velez will oversee the network news operations and be responsible for editorial direction, programming and production of all news properties, including the award-winning nightly newscast, “Noticiero Telemundo;” the Sunday news program, “Enfoque con Jose Diaz-Balart;” the national weekend newscast “Noticias Telemundo Fin de Semana,” and the news content of Telemundo’s morning program “Un Nuevo Día,” as well as other related network news programming, breaking news and specials. Vélez also will oversee the network’s daily news magazine program, “Al Rojo Vivo,”. In addition, he will play a key role in strengthening the collaborations with Telemundo’s owned and operated stations.Previously, Luis Carlos Vélez was Anchor and News Director in Caracol Television in Colombia. Prior to that, Luis Carlos was an anchor and reporter for CNN International based in New York and an anchor for CNN en Español.Born in Bogotá, Vélez earned a degree in Economics from the Universidad de los Andes.

sep_twitter_400x400SABEResPODER (SEP), provider of comprehensive and culturally relevant educational media solutions for Spanish-dominant Latinos in the United States, has announced the addition of Boris Droutman, David Chun, Sergio Mankita, Raquel Villarreal, and Damien Burke to its growing team:




39fa461Boris Droutman joins as Chief Technology Officer. He will provide key leadership to SEP’s Technology team, and support the ongoing growth and development of our technology. Mr. Droutman was one of the founding engineers at NetFlix, Director of Engineering at LowerMyBills, CTO at ShoeDazzle, among several others.


10caa6bDavid Chun joins as Chief Product Officer. Chun will focus on enhancing SEP platform and generate new products to positively impact the community. In addition to his latest role as Chief Product Officer at Adly, Mr. Chun has held senior roles at Sony, PriceGrabber and Napster to name a few. He is also the Founder & Chairman of Metro Charter School. Mr. Chun is originally from Washington D.C., but resides in downtown Los Angeles.

Damien Burke joins as VP of Engineering. He will lead and oversee the in-house tech team and provide insight and leadership on the design and development of new platforms. Mr. Burke has been working in web software since 1996.He is a former field producer for the World Series of Poker Circuit Events, has acted and done voiceover and produced theater shows. Born in South Carolina, he was raised all across the country.

Sergio Mankita joins as VP of Market Research & Business Development. In this role, he will lead and manage all market research efforts and conduct business development and strategic partnerships. Previously, Mr. Mankita was a Marketing Manager with Univision Enterprises, the in-house incubator of Univision Communications, where he was an integral team member in launching multiple products in financial services, healthcare, automotive and telecommunications. A 15+ year veteran of media and the US Hispanic market, he earned his degree in Communication Studies from UCLA and his MBA from Thunderbird, the Graduate School of International Management.

2166532Raquel Villarreal joins as Director of Content. In this capacity, she will oversee the growth of untapped digital opportunities; maintain the accuracy, voice and style of all content production across print, onscreen, mobile and online while being an advocate for the immigrant voice. Haling from Monterrey, Mexico, she joins SEP with more than 7 years of editorial experience in bilingual and bicultural environments, including at Demand Media International, eHow en Español, and LIVESTRONG.COM en Español. Ms. Villarreal earned her bachelor’s degree in Multimedia Journalism from The University of Texas at Austin.

proxy (1)McDonald’s Chief Executive Don Thompson is leaving his post effective March 1 and will be replaced by McDonald’s veteran Steve Easterbrook, currently chief brand officer.An to turn around McDonald’s ailing business.Mr. Thompson’s departure follows a round of layoffs earlier this month at the company’s headquarters that resulted in the loss of 63 jobs, part of an effort to cut costs by US $100 million. Mr. Thompson is a longtime executive who joined the company in 1990 and in 2006 was named president of U.S. operations.In 2010 was tapped as president of the corporation.

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