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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Nicolas Maslo – Virket ::: Alfredo Sanchez – Sizmek :::  Nestor Islava – Adsmovil Mexico ::: Laura Ares – Rekket  ::: Mindshare Puerto Rico – Luis Perez, Javier Hidalgo, Ivette Alvarez  :::  Luciana Salazar- Teads  ::: Michael Villalobos – AmpLive  ::: Publicitas – Andy Vogel  ::: GE –  Rogerio Mendonça ::: Sohil Sami – Openet :::

Click here for previous Latam Changing Places editions

masloNicolas Maslo joins Virket as the agency General Manager after nearly 10 years of having settled Resultics operations in Mexico.

 

 

 

alfredo sanchezFormer Yahoo Mexico executive Alfredo Sanchez has moved to Sizmek as Country Manager, after closing Yahoo operations in the region.

 

 

nestor ilNestor Islava is no longer part of Primia.Digital (ex Orange Advertising) after almost 6 years in the company as Country Manager. Nestor joined Adsmovil Mexico, where he serves as Country Manager.

 

 

aresLaura Ares has joined Rekket as Director of Mobile Operations.

 

 

PPG has announced that Adriana Macouzet, currently general manager, Latin America North, has been appointed to the position of vice president, Latin America,Macouzet_Adriana_PPG and general manager, protective and marine coatings (PMC), Latin America, effective June 1. Macouzet will provide regional leadership for Latin America overall, excluding PPG Comex. She will have direct accountability for the PMC business in the region.A native of Mexico, Macouzet earned a chemical engineering degree from La Salle University, Mexico City, and a business administration degree from Michigan State University.

 

 

 

After 21 years as the head of Mindshare Porto Rican office, Luis Perez announced his retirement.

pr-hidalgo alvarez-570-16Javier Hidalgo, CEO of Mindshare Miami, has added to his responsibilities the management of this subsidiary.

Ivette Alvarez as Client Services Director. Alvarez, who has over 15 years’ experience in the communications industry, will lead a group of 11 executives from the San Juan office.

 

 

salazarLuciana Salazar has left Headway to take over as Head of Programmatic for Latin America at Teads.
descarga (6)Michael Villalobos, until recently at Virool, is the new Vice President of Sales with a focus on agency partnerships at AmpLive, an audience acquisition platform for live video. Since February 2015, AmpLive has run hundreds of campaigns for live content marketers from every industry with strong delivery in North America, UK and Latin America.

 

 

016570aPublicitas, the international media and advertising services company, has appointed Andy Vogel to the role of Head of Global Digital Product. As Publicitas invests in its digital strategy on a global scale, Vogel will be responsible for introducing the company’s innovative digital advertising formats to Publicitas’ worldwide customers.Vogel will be responsible for developing and implementing new digital marketing strategy and products. Vogel brings with him more than 20 years’ experience in the development of marketing and revenue strategies for new and emerging businesses. In the US, he has worked at the C-level for big brands, agencies and major media, such as ADP, cars.com, Gannett, the LA Times and Tribune. Andy has also been on the North American Board of the Mobile Marketing Association, the Board of the IAB’s Mobile Center of Excellence, and Google’s Publisher Advisory Board.

 

descargaFernando Barquet is the new director of operations at MEC Wavemaker. The creative is officially joining into the agency media content offering. Barquet will report directly to Fanny Garcia, general director of MEC Mexico and director of transformation for Latin America.

 

 

descarga (1)GE has appointed Rogerio Mendonça as president and CEO of GE Oil & Gas Latin America, effective from May 1. Mendonça joined GE in 2000.

 

 

Damian-370x175Sohil Sami has been appointed VP Global Professional Services at Openet. The executive will add his knowledge and experience into the North and Latin American markets.

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Publicis Media- Marta Ruiz-Cuevas ::: Publicis One- Fernando Bellotti, Guillermo Bonmatí, Fernando Alvarez Colombres, Diego Aguirre, Rocio Cala, Elizabeth Cabello, Maria Fernanda Correa, Tito Pérez, Silvia Olguín, Maribel Mesia, Alvaro Flórez-Estrada, Rita Lazo, Olga Lucia Villegas, Benjamin Gomez, Beatriz Álvarez, Lucia Ponce, Antonio Bruni , Antonio Bettencourt, Marisabel Zaro, Anna Casadei, Yodnay Prato, Samanta Echeverria, Hernando Eslava, Samantha De Gracia, Clemencia Granados ::: ComScore – Ivan Marchant ::: Beatriz Cardona – BeRepublic ::: Teads – Luciana Salazar :::

Click here for previous Latam Changing Places editions

descarga (1)Tim Jones, Chief Executive Officer, the Americas, Publicis Media has announced a market leadership appointment for Mexico. Marta Ruiz-Cuevas has been appointed to the role of CEO, Mexico, Publicis Media. Ruiz-Cuevas will be responsible for creating a powerful platform off which the strong agency brands – Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449 will thrive. She will be responsible for the commercial leadership of all Publicis Media operations and driving transformation across the business.Ruiz-Cuevas was most recently CEO, SMG Mexico, a role she held since June, 2015.  Prior to arriving in Mexico, she was CEO, SMG Spain.

descargaPublicis One, a unit that brings together all agency Publicis Groupe brands (Leo Burnett, Publicis, Saatchi & Saatchi, Starcom, MediaVest | Spark, Zenith Optimedia | Blue 449, Frubis Performics, Arc, LiquidThread and Nurun, among others) has announced its various leaderships in Latam, country by country:

In Argentina, Fernando Bellotti has been named CEO. In addition, Guillermo Bonmatí is the new Chief Integration Officer (CIO.) Fernando Alvarez Colombres joins the local board of Publicis One as Media Chairman. Diego Aguirre will be the CFO for Publicis One and Rocio Cala will be the director of talent (CTO ) in Argentina.

In Chile, Elizabeth Cabello has been named CEO. Maria Fernanda Correa joins Publicis One as Chief Marketing Officer. Tito Pérez joins the local board of Publicis One as Creative President. Silvia Olguín will be the Chief Financial Officer for Publicis One in that country.

In Peru, Maribel Mesia has been named CEO. Alvaro Flórez-Estrada joins the local board of Publicis One as Creative Chairman. Rita Lazo will be the CFO for Publicis One in that country.

In Colombia, Olga Lucia Villegas has been named Chief Executive Officer (CEO) and Benjamin Gomez has been appointed Chief Integration Officer (CIO). Beatriz Álvarez also joins the board of Publicis One Colombia as CFO.

In Guatemala, Lucia Ponce was named Chief Executive Officer (CEO) and Antonio Bruni was appointed Chief Integration Officer (CIO) of Publicis One for Guatemala and Costa Rica; They will work together to develop unique and relevant solutions for customers.

In Venezuela, Antonio Bettencourt has been named Chief Executive Officer of Publicis One. Bettencourt is currently CEO of Publicis in Venezuela. In addition, Marisabel Zaro and Anna Casadei join the board of Publicis One Venezuela as Managing Partners. Yodnay Prato was appointed CFO and Samanta Echeverria was named Chief Talent Officer (CTO) of Publicis One in Venezuela.

In Panama, Hernando Eslava has been named CEO.Samantha De Gracia will be Creative Chairman of the board and Clemencia Granados will be.

descarga (3)ComScore has appointed Ivan Marchant vice president in Peru, Mexico and Central America, according to Ebizlatam. Marchant works at ComScore since 2008 and is based in Mexico City.

descarga (4)Beatriz Cardona has taken over as Country Manager in Chile for BeRepublic. With over 15 years of professional experience, Cardona has worked for important clients like AENA, Toyota, Gremio de Hoteles de Barcelona and Tele5, among others.

 

 

 

descargaTeads has appointed Luciana Salazar as Head of Programmatic for Latin America. Salazar comes to Teads from Headway Digital, where she was Sales Director LATAM for the past two years. Prior to that position, she was Southern cone director at Sizmek. The executive joins Teads to lead the programmatic expansion in the region.

 

 

descarga (2)Néstor Carrasco is the new digital director of MEC Chile, according to Adlatina. The executive has over nine years’ experience in digital marketing and has worked for brands such as Coca Cola and LG Electronics.

 

 

 

valdibiaThe Caribbean Hotel and Tourism Association (CHTA) has appointed Martha Valdivia as Director of Membership Development. Valdivia comes to CHTA with a wealth of knowledge, having worked more than 10 years with diverse stakeholders in the region in the fields of online marketing and distribution. In her most recent role as Director of Business Development at Ariadna, LLC, she identified new growth opportunities in the Caribbean, with a focus on the travel industry for the digital communications agency. She also formed part of the team that won the website re-design project for Palace Resorts. Valdivia holds a Bachelor of Science degree in Hotel Administration from Cornell University and earned her MBA through Cornell’s IMHI-ESSEC joint degree program in Paris, France.