As the US-Hispanic demographic evolves and grows, multicultural strategists and media planners are faced with the challenge of connecting with an audience that cannot be defined by a single language or set of behaviors.
Posts Tagged ‘Lucia Ballas Traynor’
Lucia Ballas Traynor
Hemisphere Media Group, Inc. the cable TV property targeting the high growth Spanish-language television and cable networks business in the U.S. and Latin America, announced the appointment of Lucia Ballas-Traynor as EVP of Advertising Sales.
MamasLatinas.com is planning the launch of a new property targeting Millennial Latinas led by Editor-in-Chief, Zuania Capó.
As programmatic trading is increasingly becoming a part of the Hispanic digital media market, with major brands such as Kraft also targeting the Hispanic demographic via computer software driven trading, we asked MamasLatinas, owned by CafeMom, about the way it integrates programmatic trading (including private marketplaces and RTB) into its offering for advertisers.
Yesterday’s executive order de facto increases the documented Hispanic population by almost 5 million consumers (95% of the undocumented population is Hispanic). What are the marketing implications according to major players in the marketing and media space?