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#Loveyourcurls

How Unilever’s Dove Uses Paid Media and Content Marketing to Empower Curly Women

Unilever recently released the #LoveYourCurls hashtag and campaign to promote its new Dove Hair Quench Absolute product. The campaign includes a wide array of marketing tools including Traditional media (TV, Print, Digital) as well as Unilever owned properties and a wide array of social media vehicles and influencers. We interviewed Jennifer Healy, Brand Building Director at Unilever Hair Care in order to discuss the details of the Campaign.