Posts Tagged ‘Lotame’

Lotame

Local Media Consortium Partners with Lotame’s DMP

What: The Local Media Consortium (LMC), a partnership of 65 local media companies that represent 1,650 news outlets, has partnered with Lotame as its data management platform (DMP). Why it matters: The Lotame DMP will enable publishers of all sizes to collectively create segments and make them available programmatically via LMC. The Local Media Consortium (LMC), a partnership […]


Lotame acquires startup AdMobius, adds cross-device targeting

Lotame acquired mobile ad targeting startup AdMobius. This startup, founded in 2012 by former leaders from Apple’s mobile ad network iAd, identifies audiences across devices for ad targeting purposes. It basically aggregates data to create audience segments that mobile ad networks, publishers, and demand side platforms can use to improve their ad targeting.


Lotame acquires startup AdMobius, adds cross-device targeting

Lotame acquired mobile ad targeting startup AdMobius. This startup, founded in 2012 by former leaders from Apple’s mobile ad network iAd, identifies audiences across devices for ad targeting purposes. It basically aggregates data to create audience segments that mobile ad networks, publishers, and demand side platforms can use to improve their ad targeting.


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