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Lotame

Lotame acquires startup AdMobius, adds cross-device targeting

Lotame acquired mobile ad targeting startup AdMobius. This startup, founded in 2012 by former leaders from Apple’s mobile ad network iAd, identifies audiences across devices for ad targeting purposes. It basically aggregates data to create audience segments that mobile ad networks, publishers, and demand side platforms can use to improve their ad targeting.

Lotame acquires startup AdMobius, adds cross-device targeting

Lotame acquired mobile ad targeting startup AdMobius. This startup, founded in 2012 by former leaders from Apple’s mobile ad network iAd, identifies audiences across devices for ad targeting purposes. It basically aggregates data to create audience segments that mobile ad networks, publishers, and demand side platforms can use to improve their ad targeting.