ONLINE VIDEO ROUND UP: Netflix, AT&T, Hulu, and More
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in ad tech in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
What: The Local Media Consortium (LMC), a partnership of 65 local media companies that represent 1,650 news outlets, has partnered with Lotame as its data management platform
DataXpand , the Latin American Audience Data Marketplace has selected Lotame , the independent data management platform (DMP), to power its data marketplace.
DataXpand , the Latin American Audience Data Marketplace has selected Lotame , the independent data management platform (DMP), to power its data marketplace.
Lotame acquired mobile ad targeting startup AdMobius. This startup, founded in 2012 by former leaders from Apple’s mobile ad network iAd, identifies audiences across devices for ad targeting purposes. It basically aggregates data to create audience segments that mobile ad networks, publishers, and demand side platforms can use to improve their ad targeting.
Lotame acquired mobile ad targeting startup AdMobius. This startup, founded in 2012 by former leaders from Apple’s mobile ad network iAd, identifies audiences across devices for ad targeting purposes. It basically aggregates data to create audience segments that mobile ad networks, publishers, and demand side platforms can use to improve their ad targeting.