Posts Tagged ‘Lotame’

Lotame

Local Media Consortium Partners with Lotame’s DMP

What: The Local Media Consortium (LMC), a partnership of 65 local media companies that represent 1,650 news outlets, has partnered with Lotame as its data management platform (DMP). Why it matters: The Lotame DMP will enable publishers of all sizes to collectively create segments and make them available programmatically via LMC. The Local Media Consortium (LMC), a partnership […]


Lotame acquires startup AdMobius, adds cross-device targeting

Lotame acquired mobile ad targeting startup AdMobius. This startup, founded in 2012 by former leaders from Apple’s mobile ad network iAd, identifies audiences across devices for ad targeting purposes. It basically aggregates data to create audience segments that mobile ad networks, publishers, and demand side platforms can use to improve their ad targeting.


Lotame acquires startup AdMobius, adds cross-device targeting

Lotame acquired mobile ad targeting startup AdMobius. This startup, founded in 2012 by former leaders from Apple’s mobile ad network iAd, identifies audiences across devices for ad targeting purposes. It basically aggregates data to create audience segments that mobile ad networks, publishers, and demand side platforms can use to improve their ad targeting.


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Verizon to Launch AdFellows Program to Promote Diversity in the Marketing Industry

Verizon to Launch AdFellows Program to Promote Diversity in the Marketing Industry

Verizon has launched  AdFellows program, a paid fellowship that will give diverse young marketers internships at companies & agencies.20 diverse young marketers will have the chance to work within Verizon & its partner agencies (McCann Worldwide, Momentum, Rauxa, Weber Shandwick, and ZenithOptimedia) over the course of eight months


Brand Marketing Research: Amazon Most Trustworthy Brand, American Millennials Spending Less on Luxury

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A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


6 Things We Learned During Day 1 of #Portada17

6 Things We Learned During Day 1 of #Portada17

After an exciting day in New York, during The Sports Marketing Forum, with top speakers presenting insights and best practices on how to use sports and soccer content to connect to the rapidly growing multicultural demographic in the United States, this is what we learned: