The “rules” for Hispanic shopper marketing were all but turned on its head as the demographic became larger and more complex, and as data created “unprecedented” number of ways to target.
Tag: Los Angeles Times
Tribune Publishing board of directed rejected USA Today owner Gannett’s US$815 million offer to acquire the company. Tribune Publisher, owner of Los Angeles Times, Chicago Tribune and nine other daily newspapers, said Gannett’s “opportunistic” proposal understates the company’s true value and is not in the best interests of its shareholders.
LINKAGE: Murdoch Buys National Geographic, Rejected Bid for LA Times, MultiCulti Firm Macro Gets Funding…
Below some major news in the marketing and media world. Fox Buys Majority in National Geographic Magazine and Cable: Will Climate Change Deniers get a
The Tribune Co. completed the spinoff of its newspaper business and changed its name to Tribune Media Company separating its broadcasting and entertainment assets from the Chicago Tribune, Los Angeles Times , six other daily newspapers as well as the Spanish-language daily (Chicago) and weekly (Los Angeles) Hoy and associated Hispanic properties. Jack Griffin, CEO of Tribune Publishing, last week said that the “the overarching objective of his company “is to reestablish growth in the top line revenue”. That includes acquiring newspapers. But which ones?