A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Electronic cigarette marketer Njoy has selected Horizon Media for media and planning duties after a review, the client confirmed to Mediapost. The scope of work includes traditional, digital, social and mobile. Electronic cigarettes do not have the same government imposed ad restrictions (such as the nearly 40-year ban on TV ads) because they are not tobacco products although they do contain nicotine. In fact, Njoy kicked off a new campaign in December for its Njoy King brand that includes TV, print, social media, in-store, and events. The New York Times estimated that the company would spend up to $14 million on the campaign over six months. An electronic cigarette is also known as an e-cigarette, personal vaporizer or PV, is an electronic inhaler that vaporizes a liquid solution into an aerosol mist.
- Miami Marlins
The Miami Marlins named MGSCOMM advertising agency of record (AOR) to manage creative and media buying responsibilities, as well as social media activity. As AOR for the Miami Marlins, MGSCOMM will develop and execute advertising and social media campaigns to drive fan engagement, while delivering on the premise of homegrown, yet competitive, player appeal. The agency is charged with multilingual campaigns primarily among local audiences.
- Los Angeles Mayoral Candidates
Underscoring the significance of the Latino vote in this week’s mayoral election, candidates are announcing new Spanish-language television ads, The Los Angeles Times reports. Eric Garcetti, who has already been up on Spanish-language television with an introductory ad, announced the launch of two 15-second ads touting his endorsement from La Opinión. La Opinión says ‘Eric Garcetti has the experience, the know-how, and the character to solve the city’s financial problems and to create jobs and economic growth in benefit of all Angelenos,’ ” an announcer says in Spanish in one of the ads. “Vote for Eric Garcetti for mayor. Problem solver. Proven results.”The city councilman is spending about $150,000 a week airing ads on Spanish-language media, according to a Democratic media consultant who is not working for a candidate in the contest.
- Service Employees International Union
The Service Employees International Union is launching a national Spanish-language radio campaign to push for immigration reform, leading off with an ad warning that some want to derail the bipartisan efforts to reform the system. The ad has $250,000 behind it and and run through last Sunday nationally, and calls for a pathway to citizenship for immigrants who entered the country illegally.GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS! For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics of more than 3,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). If you are a Subscriber to the Directory login and access the Directory.