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Lorena Hure

DIGITAL TIDBITS: Marcos Christensen, RPA Media Place Promises, Social Media Week… and more!

The last three months of the year are always intense in the Latin American digital media marketplace: planning events and celebrations, calculating and predicting how to end the calendar year, launching new projects to catch the last wave of ad money before the relative calm,that usually comes with the first quarter of the new yeaer. And it can get chaotic, says Portada digital media expert writer Lorena Hure.

Analysis: At What Stage is Mobile Marketing in Latin America?

In this article, Lorena Hure, part of Portada’s editorial team, analyzes how mobile phones have stop being devices we used exclusively to make phone calls to become “everyday problems solvers.” Juan Carlos Göldy, who leads the Argentinian Education Program of the Mobile Marketing Association (MMA), joins this analysis to provide a view on the landscape of mobile marketing in this region for 2015.

Are Latin American Publishers Adopting Supply Side Platforms?

While demand side platforms continue to propagate across Latin America, major supply side platforms entering the region experience some resistance from publishers or at least are not fully understood by them. So, are Latin American publishers adopting SSP or not? Lorena Hure, a marketer expert in our editorial staff, explains on this article.

Online Music Streaming Company Guvera expands to LatAm

The Latin American Music and Online Entertainment space is getting a new major player: Australian online music streaming service Guvera is planning a full-fledged expansion into the region, including Brazil. An interview with Carlos Rojas Girao, Commercial Director Latin America at Guvera.

Latin Interactive World: How Digital Ventures Europe Helps Latin Ad-Tech Companies

Oded Lida Greiss is the founder and CEO of Digital Ventures Europe, a company founded in 2013 and located in Spain, whose mission is to help technology companies scalable solutions to expand into global markets.In this article, we interview Oded, in order to find out more about the services they can provide to technology companies in Latin America, willing to start operating in new international markets.

Panregional Marketing Trends: What Havas Media and Starcom See Coming

Panregional offices, as opposed to local ones, often have a broad perspective of what’s going on in the region. Their access to information, as well as their daily interaction with top decision-makers, helps frame the trends and decisions that will then replicate in the local countries. In order to have a clear picture of what 2015 brings in terms of advertising in the region, we asked Maria Jose Ezquerra, SVP at Havas Media, and Borja Beneyto, VP at Starcom MediaVest Group, to give us their views as 2015 unfolds.