We are excited to announce that Lorena Holguin, Sponsorship Director Latin America & Caribbean at MasterCard, is joining the Portada Sports Marketing Board, one of the seven units of Portada’s Council System. The Council System next in-person meeting will be at Portada New York on September 25 in New York City’s Yotel.
Lorena Holguin has a vast brand building experience in both consumer and financial services marketing. For 24 years’ she has gained regional and international experience in building business in both developed and developing countries via product/service innovations, market prioritization and portfolio management. Prior to Mastercard, Holguin was Regional Marketing Director at American Express. Born and raised in Mexico City, Holguin has been living in Miami for 18 years.
Welcome Lorena to the Portada Council System!