CHANGING PLACES: Lizette Williams, Nicola Young, Juan Varela…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Kimberley Clark just introduced a new marketing program, which according to Lizette Williams, Senior Brand Manager Huggies Multicultural Brand Strategy, at Kimberly-Clark, is the first time the CPG giant is doing a large-scale total marketing campaign that leads with multicultural (Hispanic) insights.
More than 800 marketing, advertising and media executives are gathering in Los Angeles for the Multicultural Marketing & Diversity Conference. To include ethnic insights into overall (total) marketing strategies is crucial, many marketers noted. Pepsico’s Carlos Saavedra presented Pepsi’s cultural fluency marketing approach.
Lizette Williams, Senior Brand Manager, Multicultural Strategy at Kimberley Clark, Monique Manso, Publisher, People en español, Martha de la Torre, CEO of El Clasificado and Sylwia