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Lizette Williams

Association of National Advertisers

ANA Multicultural Day 1 Wrap-Up: “Lead with ethnic insights first!”

More than 800 marketing, advertising and media executives are gathering in Los Angeles for the Multicultural Marketing & Diversity Conference. To include ethnic insights into overall (total) marketing strategies is crucial, many marketers noted. Pepsico’s Carlos Saavedra presented Pepsi’s cultural fluency marketing approach.