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Adsmovil has announced the return of Andrew Polsky as its first Chief Revenue Officer. In this newly-created role, Polsky will oversee monetization, national sales, agency partnerships, and client services in the U.S.

 

 

 

 

 

Intermarkets has welcomed Luke Rosche-Ritchie as Junior Account Executive. He’ll be responsible for serving the needs of the firm’s advertisers and helping them reach their marketing goals.

 

 

 

 

 

Liz Blacker has been tapped by Univision as SVP of Branded Content revenue. She will be responsible for all aspects of UCI’s Branded Content Revenue and Experiential Studio with a primary focus on driving new and incremental revenue for the company.

 

 

 

 

Omnicom Media Group’s OMD U.S. has hired former WPP executive Rolf Olsen as Chief Analytics Officer. In this newly-created position, he will lead a team of more than 120 marketing and data scientists.

 

 

 

 

 

Laurie Rosenfield has been named Senior Vice President, People Development, Human Resources, at CBS Corporation. In her role, she will focus on senior executive development, using her blend of skills as a certified executive coach, talent evaluator, and communicator.

 

 

 

 

Publicis Media (PM) is promoting Ben Cronin to global head of the group’s Media Sport and Entertainment (PMSE), replacing Robin Clarke. Cronin will look to further accelerate the sport and entertainment practice.

 

 

 

 

Endeavor Global Marketing has appointed Robin Clarke as its new senior vice president. In his new role, Clarke will be based in London and will oversee the company’s international team of brand marketers.

 

 

 

 

 

Doug Sweeney has been appointed as CMO of One Medical, a growing healthcare company. Sweeny will be building out the startup’s in-house marketing practice while continuing to work with agencies.

 

 

 

 

VaynerMedia has created a new role specifically for Ryan Fey, who departed Omelet, the creative agency he co-founded, last year. In his new role, Fey will serve as executive vice president to oversee the Los Angeles office’s client services team.

 

 

 

 

 

What: Univision Communications Inc. (UCI), has announced that Liz Blacker has been appointed to SVP of Branded Content Revenue.
Why it matters: Blacker is well-known in the industry for her track record of digital revenue generation on behalf of major media companies and brands.

Effective immediately, Liz Blacker has been tapped by Univision and will be the network’s SVP of Branded Content revenue. She will be based in New York and report to Lisa Valentino, EVP of Revenue Innovation for UCI. Blacker will be responsible for all aspects of UCI’s Branded Content Revenue and Experiential Studio with a primary focus on driving new and incremental revenue for the company.

“UCI always seeks out those extraordinary storytellers that help round out diverse portfolio, and as such, I am proud to welcome Liz to our team” said Lisa Valentino, EVP of Revenue Innovation in a press release. “A visionary executive who has a firm grasp on today’s evolving digital industry, we look forward to having her aboard to help drive both new and incremental revenue for UCI.”

“UCI is changing the way brands engage with U.S. Hispanics and I am pleased to join a dynamic team that houses such an extensive portfolio of brands,” added Liz Blacker, SVP of Branded Content Revenue. “I look forward to helping expand on the Company’s broad client offerings through experiential, creative, and new partnerships that amplify our clients’ experiences and go far beyond traditional advertising.”

Most recently, Blacker served as Executive Vice President, Multicultural of iHeartMedia, where she was responsible for building a new division focused on a “Total Market” cross-language, bicultural audience while building new products and revenue streams across platforms for national and local sales teams.