What:  Facebook has signed contracts with nearly 140 media companies and celebrities to create video for Facebook Live. Sports teams and players, particularly soccer, are among the highest paid.
Why it matters: Streaming rights  for top sports and soccer properties are among the most coveted by Facebook and other social media companies like Twitter. Broadcast advertising dollars are starting to siphon over to online video advertising and the trends is likely to accelerate.

PkyX6ctOf the roughly US$50 million Facebook has agreed to invest, athletes, sports teams and sports media companies are set to collect about US$4.4 million in payments, according to a document reviewed by the Wall Street Journal. Soccer, in particular, figures prominently on Facebook’s list of contracts, demonstrating the company’s ambitions to give Facebook Live a global appeal. However, in the United States soccer, particularly for the Hispanic population, soccer has a very high appeal.

The highest-paid sports company, FC Barcelona, will receive approcimately US$1.03 million from May through March of next year, making the Spanish soccer team the 18th highest-paid on Facebook’s list of media companies, athletes and celebrities.

Barcelona’s rival, Real Madrid, is to receive about US$917,000 to produce live video. Arsenal Broadband Ltd., which operates Arsenal’s media and digital rights, has a contract for about US$349,000. Manchester City, another English soccer team, is to receive US$221,000.

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Barcelona drew in more than 500,000 views for a live video press conference with new player André Gomes and about 340,000 views for a recent training session.

Individual soccer players are receiving payments, too. Spanish goalkeeper Iker Casillas is set to collect about US$211,000, while American star Alex Morgan is slated to bring in about US$115,000. Ricardo Kaká, a Brazilian player with Major League Soccer’s Orlando City SC, is set to receive about US$49,000.

Facebook has signed contracts with nearly 140 media companies and celebrities to create video for Facebook Live, The Wall Street Journal reported last month. It’s a game plan meant to ensure Facebook remains fully-stocked with quality live-streamed videos as the company decides how to compensate creators through more traditional means, like an agreement to share advertising revenue.

CHECK OUT: How Much Do Mexican Soccer Clubs Get Paid for U.S. Broadcasting Rights?

What: Twitter-owned app Periscope has reached 10 Million users who watch 21 million minutes a day.
Why it matters: Livestreaming appears to be growing quickly among consumers and Twitter seems to have a leading edge compared to other providers (e.g. Youtube) in that battle.

pfta069p_400x400Twitter-owned Periscope has revealed that it has reached more than 10 million users  in just four and a half months since the mobile livestreaming app was launched.

In a blog post, the company  noted that approximately 40 years worth of livestreaming footage is being watched every day on Periscope. That equates to 21 million minutes every 24 hours.

Periscope uses “time watched” as its chief metric instead of daily average users or monthly average users.

Periscope’s team spent more than 300 words explaining why it’s using “time watched” as its chief metric instead of daily average users or monthly average users:

“It’s most reflective of the value we’re creating for people and the world. Success for broadcasters means more time watched on their broadcasts. Success for the audience (viewers who are watching and participating in a Periscope) means more high quality broadcasts in their feeds that they want to watch and participate in. Success for broadcasters and their audience means success for Periscope.”

Periscope’s competitors in the  livestreaming app space include Meerkat, Hang w/, Beepcast and Eyetok, among other startups.The app has attracted a vast list of celebrity users like Jimmy Fallon, Tyra Banks and Al Roker.

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