Lisandro Grandal


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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RedMas, a digital advertising solutions company with presence both in LatAm and the US Hispanic market, has appointed Javier Montanaro as VP of Sales for Latin America. Javier will be in charge of managing and supervising operations in Argentina, Chile, Colombia, Peru, Ecuador, Paraguay, Uruguay, Bolivia, Dominican Republic and Central America, and will report to Germán Herebia, CEO of RedMas. Montanaro joins RedMas after having served as Latin America Sales VP of Headway Digital.




Verizon company Oath, resulting from the combination of AOL and Yahoo brands, products, and operations, has defined its leadership structure for the U.S. Hispanic market and Latin America.  Armando Rodriguez will oversee all sales and operations, a position he has occupied at Yahoo since 2005.Armando’s leadership team includes Henry Zamarripa, who will lead sales for Spanish-speaking Latin America, Andre Izay, overseeing sales and operations in Brazil, and Matthew Harris, leading sales for the U.S. Hispanic market. In addition, Luiz Braz will lead platform solutions and Melva Midi will oversee sales operations for the region.


Hugo Gómez, CEO of Maxus Mexico since 2010, has been appointed CEO of NewCo Mexico. The new agency is the result of MEC and Maxus merger and will be launched in January, 2018. Prior to Maxus, he was Mindshare’s COO.





Leo Burnett Tailor Made Brazil has strengthened its media department with new appointments:

Janaína Barreto joined the agency as supervisor of the media research department. Maílson Dutra will take up the position of business intelligence supervisor. Tamara Lissy is the new digital media supervisor, while Angélica Gomes is the new media supervisor. In addition, Grazzieli Sacramento, Lucas Louzada and Renán Lima become media coordinators. Arthur Cavazini is the new digital media coordinator and Sharon Valle is the new media planner.


Lisandro Grandal, who led Y&R Argentina creative department for three years along with Fernando Tchechenistky, announced that he is leaving the agency. Tchechenistky will be in charge of the unified creative direction.





Federico Russi is the new creative vice president of Leo Burnett Mexico. He will replace Daniel Pérez Pallares.







Brazilian agency Isobar has announced that Pedro Thompson will assume as the new vice president of strategy. Thompson will also be part of Isobar Group that includes Pontomobi, Cosin Consulting and Isobar WorldSourcing. From this role, he will report directly to Abel Reis, CEO of Dentsu Aegis Network and Isobar Latam.





José Pablo Huertas is the new general creative director of Leo Burnett Costa Rica.








Alfonso Alcocer will serve as vice president and director of customer service of BBDO Mexico office as from this month. Since 2015, Alcocer has served as BBDO’s director of customer service, handling accounts such as Sabritas, Quaker, Bacardí, Mercedes Benz and Smart.


Ramon Laguarta, Pepsico’s current head of Europe and sub-Saharan Africa business, will become PepsiCo’s president, a headquarters role covering global operations, corporate strategy, public policy and government affairs.His current duties will be given to Laxman Narasimhan, who runs the snack-and-beverage giant’s Latin America division. Both appointments will take effect Sept. 1.


Vanguard Investments Mexico announced that Juan Manuel Hernandez has been named the head of Vanguard’s business in Mexico as the company expands its efforts to meet local investors’ needs for low-cost and broadly diversified investment products.Hernandez joins Vanguard from Blackrock Inc. Mexico, where he served as head of institutional sales. He also held the head of sales position for iShares Mexico.

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Julio Di-Bella- PCTV ::: Marcello Binda – JWT Brazil ::: María Inés Baqué ::: Ignacio Corrales- José Ramón Diez -TVE ::: Martín Mercado – Young & Rubicam ::: Damien Rubens-Kimberly-Clark ::: Lucila Castellani-David ::: Maximum Lorenzo-he Marketing Store WorldWide – Argentina ::: Ari Evasio -Primo Buenos Aires :::

0d7a2aeAfter 8 years, Nicolás Amado is leaving online video platform Brightcove. Amado joined the company led by Jeremy Allaire in 2007, where he was part of the efforts to democratise access to online video simplifying its vast technical complexity so publishers could easily generate business and brand value with their videos. Amado let Brightcove’s marketing forays into Latin America and Southern Europe.

Tanaka_Yamuni_Di_Bella- Julio Di-Bella is no longer CEO of PCTV, the TV cable distribution company in Mexico, that has presence in over 1,000 locations and provides service to 3.5 million subscribers (over 17.5 million viewers). On a statement released by the company, Enrique Yamuni, president of the Board of PCTV, thanked Di-Bella for his management.

Aline Moda- Marcello Binda has joined JWT Brazil as director of Media. He will be part of the team directed by Aline Fashion, General Media Director of the agency, and will be responsible for payment of local Pernambucanas. Binda for Ogilvy, where he held brands such as Motorola, Kodak and Amex.He also worked for Agency Africa for four years handling Banco Itaú account. His last agency was AlmapBBDO where he handle Carrefour, Claro, Embratel, Pepsico, Goal, Peixe Urbano, Escola Panamericana and Bauducco accounts.

maría inés baqué- María Inés Baqué was appointed Director of Services Microsoft Argentina and Uruguay, position in which she will have primary responsibility for leading the strategy in the services support area and clients consulting . With over 25 years of professional experience, mainly in the IT industry as well as manufacturing and financial services. Before joining Microsoft, she worked at HP / EDS for 10 years holding various roles.

jose_ramon_diez-TVE , the spanish public broadcaster , has announced the departure of Ignacio Corrales from the direction and the appointment of journalist José Ramón Diez instead. Corrales, who served as director for two years , supposedly left for poor audience ratings. Díez was TVE director from 1999 to 2000, Deputy Director of Programs (1997) and Director of Operations (1998).

Young&Rubicam- Martín Mercado has announced he will no longer work for Young & Rubicam , to devote himself to a new project that will be released in coming days. Lisandro Grandal and Fernando Tchechenistky, who have been in charge of the overall creative direction of DDB Argentina, will take over as new creative CEOs at Young & Rubicam.

damian rubens-Kimberly-Clark has appointed Damien Rubens as Trade Marketing Manager. He will report to Federico Calello, country manager in Argentina. The new manager will be responsible for leading and developing the trade marketing strategy to improve the consumer shopping experience. For almost 14 years he led Trade Marketing and Shopper Marketing teams locally and internationally for companies such as Johnson & Johnson, 3M and Roche.

Lucila Castellani- David, an Argentina based agency, has expanded its account team adding Lucila Castellani as account director, after being account director for Del Campo Nazca Saatchi & Saatchi and community. In David, she will be responsible for Coca Cola and Apsa Centros projects among others.She will report to Emanuel Abeijon, agency accounts CEO.

Máximo Lorenzo-The Marketing Store WorldWide – Argentina, a global agency specialized in brand activation and promotional gaming, has appointed Maximum Lorenzo as Senior VP and Managing Director. Lorenzo has gained experience in the area of brand marketing after working for firms like J. Walter Thompson, McCann-Erickson and Grey Advertising.

Ari Evasio-Ari Evasio is joining Primo Buenos Aires staff of directors .Throughout his career, Evasio worked with clients such as Volkswagen, Coca-Cola, Budweiser, Telefónica, Gatorade and Unilever, among others.