A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Posts Tagged ‘Lionsgate’
Lionsgate and Hemisphere Media Group have launched PANTAYA, the first Spanish-language over-the-top (OTT) service dedicated to premium content for the Hispanic community in the U.S.
Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.
Content leader Lionsgate will acquire integrated media and entertainment company Starz for a combination of cash and stock totaling US$4.4 billion.The deal creates global content powerhouse by combining premier independent content company with world-class distribution platform.
Five-year-old Pantelion Films has been on a roll since the 2013 release of Instructions Not Included, a feature starring Mexican comedian, television actor and director Eugenio Derbez. That breakout success for Pantelion is the result of a business strategy that enabled the studio to experiment and refine its offerings. What’s next.
James M. McNamara: “Big Media Has Not Been Friendly to Hispanics Because it is All About Preserving the Status Quo”
James M. McNamara, Chairman of Panamax Films and Pantelion Films, will be a keynote speaker at AHAA’s Annual Conference next week. Portada interviewed Mc Namara ahead of this speaking engagement to ask him about the evolution of the marketplace, motion picture marketing, TV Everywhere, SVOD and more…
“Instrucciones no incluidas” (“Instructions Not Included”), generated US $10 million in ticket sales over the four-day Labor Day weekend, a record for a Spanish film in the United States.