Posts Tagged ‘Light Reaction’

Light Reaction

Xaxis Launches Outcomes based unit Light Reaction

What: WPP’s Xaxis has launched a pay-for-performance media model called Light Reaction. Why it matters: As performance marketing currently assumes about 10% of Xaxis’ more than US$700 million business, the new business is expected to outmatch its other revenue streams. WPP’s Xaxis has launched a pay-for-performance media model called Light Reaction.The new mobile-first performance advertising business will be […]


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