Is MLS-Liga MX Superleague in the Works?
MLS and Liga Bancomer MX have reportedly discussed the possibility of a superleague, encompassing clubs in Canada, the U.S. and Mexico.
MLS and Liga Bancomer MX have reportedly discussed the possibility of a superleague, encompassing clubs in Canada, the U.S. and Mexico.
A Chivas press conference received some social media exposure for its excessive product placement in front of coach Jose Cardozo. The almost comical number of items, coupled with a mic flag and step-and-repeat logo got a few laughs and actually provided some basically harmless extra exposure for the Liga MX team and a few of its partner brands.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Liga MX squad Club América announced a broadbased partnership with Toyota, the No. 1 auto brand in the U.S. Hispanic market. Its sponsorship of Tour Águila, Club América’s annual U.S. Tour, is key to leveraging that position in the market.
Major League Soccer and Liga MX announced a long-term partnership designed to strengthen the sport in North America. This agreement sends a clear message of unity to FIFA as the 2026 World Cup bid comes into focus.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Mexican soccer clubs have begun to work on developing their marketing. Generating more revenue, increasing their number of followers, making themselves more attractive to advertisers, and capturing the Latin American market in the U.S. are some of the goals they are trying to reach.
Uniform manufacturers, banks, cement companies, and casinos top the list of Mexican soccer sponsors.Because having the exclusive for making and selling team uniforms, or having your beer logo on a team jersey – in addition to selling the beverage at the stadium – are profitable investments for brands, even if sponsorship figures for Mexican soccer remain undisclosed.
In this regular feature we look at the most watched soccer matches over the past weekend, the networks that came out on top and other relevant insights.
Liga MX and Major League Soccer are negotiating a new 2017 tournament.
The Tiburones del Veracruz join the Mexico United campaign.
A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.