A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

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  • Uber

descarga-4Transportation network and technology company Uber launched its signature debit card network in Latin America, in cooperation with FinTech bank Bankaool. Bankaool is a Latin American online FinTech bank that offers various financial services, including Mastercard debit card issuance. The firm is mostly focused on mobile banking, which enables its consumers to control virtually any financial settlement and tasks online, via mobile.The Uber signature debit card, for instance, can be accessed internationally via the web or mobile. Like traditional bank-issued debit cards, consumers can buy online, make free transfers and manage balances on the Bankaool mobile application.For Uber, the debit and credit card penetration rate is crucial as the entire platform is based on the two payment options. Without debit and credit cards, users cannot use Uber to travel around.#YourUberCardforEverything (#TuTarjetaUberParaTodo) can be used to pay at movie theaters, stores or restaurants, as well as ecommerce and mobile apps that accept Mastercard, both in Mexico and internationally, and even to withdraw cash at ATMs.

  • Hilton

bbThe Latin American hospitality market continues to undergo what might be called a “slow boom,” and Hilton brands are in the thick of it. Hilton currently has more than 16,000 rooms across a portfolio of more than 90 hotels and resorts in Latin America, in addition to a development pipeline of more than 60 projects throughout the region. Those projects span Argentina, Belize, Chile, Colombia, Costa Rica, Ecuador, Honduras, Mexico, Panama, Paraguay, Peru and Uruguay, with Mexico, Colombia and Peru driving the largest percentage of Hilton’s growth. In all, Hilton is on schedule to have its 100th hotel in Latin America by year’s end. A few Hilton brand milestones in new markets include: Hampton by Hilton Santa Cruz, Bolivia; Hilton Garden Inn properties in Guatemala, Brazil, Peru and Uruguay; DoubleTree by Hilton hotels in Colombia; Curio – A Collection by Hilton hotel in Argentina; The Hilton Santiago Las Condes, the company’s first Hilton Hotels & Resorts property in Chile. “In Latin America, we see significant growth and continued interest in development, thanks to steadier political landscapes, stable economies, a growing middle class and a push to generate tourism,” said Ted Middleton, senior vice president of development, Latin America for Hilton.

  • New Colombia Resources Inc

images-2New Colombia Resources, Inc., a U.S. listed Colombian company with natural resource assets in Colombia, is pleased to detail initial marketing plans to introduce their 100% organic, all natural medical marijuana products to the US$ 1.5 Trillion U.S. Hispanic and Latin American Markets. The Company will bring on board well known and respected Latin American and U.S. sports stars to help market their products.Doral Studios Inc. d/b/a RC Television Production has been producing English and Spanish speaking commercials, infomercials, music videos, and political campaign ads for over 15 years. RC Television handles every aspect of an infomercial including: concept, logo, animation, graphics, passive and aggressive CTA (Call to Action), and high definition production. The initial marketing campaign for their all natural cannabis products will be handled in two phases. Additionally, New Colombia Resources will be giving an update on their cannabis based Orphan Drug Designation application with the FDA very soon.

Find out who are the brand and agency executives behind these campaigns/moves. Plus detailed contact information on more than 1,500 Corporate Marketers and Agency Executives targeting Latin American consumers.GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com

  • LEVI’S®

descarga-5Sahara Force India is delighted to welcome the iconic Levi’s® Brand as a team partner for the remainder of the 2016 season in Latin America.The famous Levi’s® logo will appear on the roll hoop of the VJM09 for this week’s Mexican Grand Prix, as well as on the drivers’ race suits and other team assets. Auto Sports Racing drives a huge engagement across Latin America. Although the F1 calendar travels to Mexico and Brazil, fans from across the region follow or travel to experience the ultimate expression of the sport in these two countries creating an exciting moment for the fans at this time of the year.



We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Click here for prior Sales Leads issues.

  • Coca Cola

coca-colaCoca-Cola Co. has selected UM, part of IPG Mediabrands, as its lead media agency for North America.Coke spent $400 million on ads in the U.S. last year according to Kantar Media. Incumbent MediaVest participated in the review along with WPP’s MediaCom and Dentsu’s Carat.
MediaVest, as well as MediaCom and Carat, remain on Coca-Cola’s global media agency roster. And MediaVest will also continue to work on a few of Coca-Cola North America’s emerging brands on a project-by-project basis. Confirming the decision, a Coca-Cola spokeswoman said, “At the end of a rigorous ten-week process, Coca-Cola North America has decided to invite UM to be our lead agency for all of our media planning, buying and media analytics. They will also be the primary partner for devising the most innovative and business driving connections strategies.” The spokeswoman added that company is adopting “a hybrid approach” where certain ads may be placed by other agencies. “Under certain conditions, we will be considering a roster of agencies to lead connections strategies on a project-by-project basis, supported by UM.”

  • Levi’s “Live in Levi’s”

Live_in_LevisMore details about the Levi’s “Live in Levi’s” global brand campaign.Specifically, about the on-screen and digital campaigns which will run during the height of the summer blockbuster season, starting this Friday August 7th until September 3rd. Levi’s has placed an integrated on-screen/digital buy with National CineMedia. The in-theater spot will be shown nationally across NCM’s network of over 1,600 movie theaters, Leslie Obetz a Public Relations Executive at National Cine Media (NCM) tells Portada. Levi’s utilized NCM’s Cinema Accelerator to extend the recall and frequency of their on-screen buy. It uses exclusive first-party data including movie ticket purchase data and geo-fencing to reach NCM moviegoers across all of their devices. This specific campaign targets Levi’s ideal moviegoers within seven days of going to the movies with mobile video and banners and as well as Tap2Map units that direct moviegoers to find their closest Levi’s retailer. NCM worked with Levi’s agency OMD/Omnicom Media Group out of Los Angeles. Regarding the creative, Popstar Alicia Keys will appear in the  video made for TV and movie theaters as well as digital, which features a song entitled “28,000” (the number of days in an average life) from her coming album. Print ads will also feature emerging indie musicians like Ryn Weaver and the French-Cuban sisters the Ibeyi twins. According to Jennifer Sey, Levi’s chief marketing officer, the campaign is the biggest investment Levi’s has ever made in a woman’s campaign, though she declined to quantify it precisely. In the past, the company has focused on gender-neutral marketing.

  • Viber

y5HvBVu0_400x400Messaging-app Viber has hired several agencies to help it grow, including Droga5 for creative, Laundry Service for social media, Essence for media and Allison & Partners for PR. The team of agencies will help the app launch its first marketing in the U.S. to attract users. Viber has never used agencies in the U.S. before, and has only used a couple of shops overseas since it was founded in Tel Aviv four and a half years ago.Viber offers free text messaging, voice calls and video, but it also has a robust sticker market, Viber games and Public Chats, which is its version of a social network. Viber, like competitors WhatsApp, WeChat and even Facebook Messenger, are all racing to add services.With this move, Viber is looking to expand to become more of a platform, siimilar to its competitors.

  • Cacique®

17UZs8g2_400x400Mexican-style cheese Cacique, trusted among both Hispanic and non-Hispanic consumers, provided a Gift In-kind to The Culinary Institute of America and starting this month, the culinary college and its chefs will be using Cacique® branded products in many of their food preparation and instructional classes.Through the support of Cacique, the CIA will provide its students and chefs with choices and ingredients familiar with a growing and influential Hispanic consumer, and the shifting and evolving tastes of the American diner.

  • Amica Mutual Insurance Co.

jiW5Y-1X_400x400Amica Mutual Insurance Co. released its inaugural campaign for the Hispanic market, in partnership with d expósito & Partners as its agency.This is the first announcement from Amica regarding their work relationship with d expósito & Partners. Amica is consistently recognized for its outstanding customer service. In fact, the company experienced much of its early growth through word-of-mouth recommendations from satisfied customers.



  • Goodby, Silverstein & Partners

o_HL9Bnu_400x400Goodby, Silverstein & Partners has closed its NY office after almost  two and a half years of have opening its doors . Goodby Silverstein remains agency of record for Comcast.At the time of closing, the agency had eight staffers, including Mr. Caiozzo and Managing Director Nancy Reyes.The agency went on to create campaigns for Google, YouTube, PledgeMusic and Comcast.Globally, Viber says it has about 600 million unique users.



  •  Alliance Data

descargaAlliance Data Systems Corporation, global provider of data-driven marketing and loyalty solutions, has announced its Columbus, Ohio-based card services business, provider of branded private label, co-brand, and commercial credit programs, has signed a new long-term agreement to provide co-brand affinity credit card services for Univision Communications Inc. (UCI), the leading media company serving Hispanic America, through UCI’s Enterprise Development division. Alliance Data’s Epsilon business also currently provides marketing services and data services to UCI.Alliance Data is developing a marketing-driven co-brand affinity credit program customized for Univision, designed to enrich the media brand’s relationship with its customers. The new loyalty program will reward cardmembers for dollars spent, with redemption options including Univision branded merchandise, exclusive content and experiences that could include “behind the scenes video” and VIP access at events.

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Click here for prior Sales Leads issues.

  • Bromley Accounts: Western Union, NBA, Enterprise Holdings, Cheerios, Fiber One, Yoplait, Pillsbury, Totino’s Progresso

San Antonio based Bromley agency is closing. The shop is No. 22 in the top Hispanic agency ranking, with estimated revenue of less than $10 million. Bromley’s main accounts include General Mills brands, including Cheerios, Fiber One, Yoplait, Pillsbury, Totino’s, Pillsbury and Progresso. Agency execs interviewed by Ad-Age, said that many of those brands are likely to go to Casanova Pendrill and Conill, the Hispanic shops for General Mills’ main creative agencies, Interpublic’s McCann Erickson and Publicis Groupe’s Saatchi & Saatchi. One agency exec said that independent shop Grupo Gallegos might also get one of the General Mills brands. Bromley also handles Western Union, and just broke a campaign for its money transfers to Cuba in a series of TV spots shot in Cuba. It’s unclear where two other accounts, the NBA and car rental company Enterprise Holdings,  will land.

  • Levi’s

descarga (2)Levi’s has unveiled a new women’s denim collection that features a range of styles for different body types, including skinny cuts, shaping styles and curvy fits. The retailer is pushing the line with ads featuring Alicia Keys and other female musicians.The campaign is Levi’s largest-ever effort aimed at women since it debuted its first pair of women’s jeans in 1934. The campaign and the collection touch on the way women feel when they find the right pair of jeans, recognizing that the shopping experience is different than with men.As part of the effort, Levi’s aims to make it easier to shop for jeans and drive traffic in stores. The retailer has revamped its in-store signage and shoppers can make one-on-one appointments with a stylist at select locations.Levi’s is also partnering with PopSugar, a Multichannel Network, on a location-based push and working with cinema ad distributor NCM to retarget ads to moviegoers on their mobile devices within seven days of their visit to the theater.The broader campaign is a continuation of “Live in Levi’s,” created by FCB. The new effort is aimed squarely at women. Levi’s will also run a separate push for men.Ms. Keys stars in the launch spot, opening with the voiceover: “All women are badass.” In the ad, she revisits her hometown of New York City while creating her new song, “28,000 Days.” The 30-second ad will run on TV, cinema and online.The campaign, which includes digital, social, TV, cinema and print elements, also features Japanese drummer Kavka Shishido, American singer-songwriter Ryn Weaver and French-Cuban musical twins Ibeyi, who will star in digital videos.AKQA handles digital content creation for Levi’s. Levi Strauss spent US$28 million on domestic measured-media in 2014, according to Kantar Media. More than US$23 million of that was spent on the Levi’s brand.

  • Hillary Clinton’s Hispanic Campaign

HillaryBuzzFeed’s Adrian Carrasquillo writes about Hillary Clinton’s plans to lure Hispanic voters.”So far, the discussions have concerned engaging a national public relations firm to develop a national message for the Hispanic electorate, complemented by independent messages from statewide firms in a handful of key states like Florida, Nevada, Colorado, and North Carolina, according to multiple sources who have been briefed or were part of the meetings.”


  • Tecate

CJgSgYiUsAAcnT_Tecate kicked off its partnership with Chivas Del Guadalajara on Tuesday, July 7th; Chivas Del Guadalajara begun a special five game season – taking place in stadiums throughout California and Texas.This alliance with Chivas Del Guadalajara is part of Tecate’s sports engagement platform, dubbed, “Taste of Triumph,” which immerses bicultural Hispanic consumers 21 and older in the sports they love ranging from soccer and boxing to auto racing.The Chivas Del Guadalajara games take place during the summer pre-season in July, wrapping up with a final match in September in California, which will be announced in the coming weeks. The current schedule includes:

  • 7/7 (7:30pm) – Chivas vs. Club Leon – Raley Field (Sacramento)
  • 7/10 (8:00pm) – Chivas vs. Club Atlas – Chukchansi Park (Fresno)
  • 7/14 (7:30pm) – Chivas vs. Club Pachuca – Dell Diamond Park (Austin)
  • 7/17 (8:00pm) – Chivas vs. Rayados de Monterrey– BBVA Compass Stadium (Houston)
  • Etihad Airlines Group

AtBTnkRT_reasonably_smallStarcom Mediavest Group (SMG) has been named Global Media Agency for Etihad Airways Partner (EAP) airlines Etihad Airways, Alitalia, Air Berlin and Jet Airways. SMG landed the account after a formal review to consolidate the account and several agency networks were invited to pitch, including Etihad Airways’ incumbent agency Mediacom, OMD (incumbent on Air Berlin) and Universal Media. The incumbent agency on Jet Airways was Vizeum and Alitalia was Mindshare.EAP expects this appointment will save it money through SMG’s ability to deliver scaled benefits by aligning media spending power across key markets and to provide added value and centralized strategic advice and planning to meet the unique commercial needs of the airline grouping. In May, Etihad teamed up with Brand USA, a destination marketing organization for the United States, to encourage tourism to the USA from points across its extensive global network as well as launched a premium Twitter channel. EAP also promoted Universal Pictures’ Fast & Furious franchise with the Fast & Furious 777 branded plane.  Etihad Airways began operations in 2003, and in 2014 carried 14.8 million passengers. From its Abu Dhabi base, Etihad Airways flies to 111 existing or announced passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas.

  • Doritos

descargaDoritos is running its first mobile-only campaign, featuring 3D video content in order to promote its new Doritos Jacked flavor. To view the content on their smartphones, people need to purchase a bag of the new, limited-edition flavors, Jacked 3D Bacon Cheddar Ranch, or Jacked 3D Jalapeno Pepper Jack, visit www.Jacked3D.com, scan one of the snack chips (as opposed to using a code on the bag or elsewhere), and wear a pair of the Jacked 3D glasses. The glasses are available with purchase at select retail locations across the country, or by contacting Frito-Lay consumer affairs for a free pair. (All 3D videos will also be available in the standard 2D format.)The content includes exclusive videos by YouTube star Freddy Wong, Vine star Zach King and BMX master Tim Knoll. The site will also offer a 3D video-clip preview from the indie band PPL MVR. In addition, starting July 6, visitors can access a preview trailer of “Sharknado 3” (to premiere on July 22 on Syfy) that includes exclusive content.The new Doritos Jacked flavor be available through Sept. 18.

  • Miller Lite

descarga (1)Miller Lite is showcasing Latin music artists by extending the Conciertos Originales music series to Miami. Consumers will have the chance to enjoy a free-ticketed concert experience with two of the biggest urban Latino artists: J Alvarez and Chino y Nacho. Conciertos Originales will take place at the Fillmore Miami Beach at the Jackie Gleason Theater, starting with J Alvarez on July 15 and followed by Chino y Nacho on November 11.Conciertos Originales will return to Miami in November with Latin GRAMMY® Award-winning Venezuelan duo Chino y Nacho.

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