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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

After eight months at the post, Joy Howard has stepped down from her role of CMO at Lyft. Instead of a CMO, Lyft will now have a VP of Marketing Operations and a VP of Brand. Heather Freeland, previously Head of Global Communications at Facebook, will fill the former, while Google marketer Jabari Hearn will take on the latter.

 

 

 

 

Prisa Brand Solutions announced the appointments of Ashley Perkins as East Coast VP of Sales and Laura Saldivar as West Coast Sales Director. Perkins will be based in New York and Saldivar in California. They will focus on sales strategy and business development in the United States.

 

 

Church’s Chicken has appointed Brian Gies as CMO. Gies replaces Hector Munoz, who has taken up the CMO role at rival chicken brand El Pollo Loco.

 

 

 

 

 

 

Jeff Collins has been named Executive Vice-President of Ad Sales at Fox News. Collins will succeed and report to Marianne Gambelli. He will oversee the Fox News Channel, Fox Business Network, Fox News Digital, Fox News Radio, Fox News podcasts and subscription streaming service Fox Nation.

 

 

 

 

 

Publicis Groupe is appointing Delphine Stricker as new Vice President/Director of Communications, replacing Peggy Nahmany who left earlier this year to join The Thales Group. Stricker will be in charge of Publicis Groupe’s global communications efforts.

 

 

 

 

Interpublic Group announced that is has appointed Pete Stein as Global Chief Executive Officer of Huge. As Global CEO, Pete will be based in Brooklyn, NY, where he will lead 1,400 people across thirteen offices.

 

 

 

 

 

ViralGains has announced a significant expansion of its leadership team. Safaa Lafnoune has been appointed Vice President of Product. Beth Laplante has joined the firm as Director of Customer Experience. Alex Reuter and Michael Lubavin have been promoted to Directors of Engineering.

Leo Burnett Worldwide has named Liz Taylor its Chief Creative Officer. Starting July 8, Taylor will lead the creative direction of the global agency network and help build the agency’s offering and culture. Taylor will take on a hybrid role as North American creative lead of Publicis Communications.

 

 

 

 

 

Comscore CEO Bryan Wiener has departed the company after less than a year over what he called “irreconcilable differences.” The measurement firm’s president Sarah Hofstetter has also left over “differences with the board over how to execute the company’s strategy.” Dale Fuller will serve as interim CEO as Comscore begins to search for a replacement.

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Omnicom has appointed Audrey Melofchik to President, DDB New York in addition to her current role overseeing Velocity OMC, Omnicom’s dedicated Johnson & Johnson agency. In her new role as dual President, she will have the same role and responsibilities at both agencies, reporting directly to Paul Gunning, President and COO of DDB U.S.

 

 

 

Leo Burnett has announced that executive chairman Mark Tutssel will retire after 34 years with the company. After a career as a leading creative director who helped drive Leo Burnett as a top agency, Tutssel will leave in June after aiding the transition process. He will work with Nick Law, chief creative officer of Publicis Groupe, and the Leo Burnett Global Creative Council, to aid its evolution.

 

 

 

Disney has tapped Fox Television Group’s CMO Shannon Ryan as President of Marketing for ABC Entertainment and Disney Television Studios. In this role, Ryan will overlook marketing, publicity, and communications for the network and Disney TV Studios.

 

 

 

 

LBI Media, a Spanish-language broadcasting company in the U.S., announced that it has appointed Wynette Gallegos Ortiz as director of sales for the Houston market. Ortiz has been with LBI Media since 2001. In this role, she will be responsible for staff recruitment, training, and development, as well as sales performance and revenue growth for LBI Media’s cluster of television and radio stations.

 

 

 

GroupM’s global data and measurement-driven media agency Essence has named Kyoko Matsushita the company’s first Global Chief Client Officer. Matsushita currently serves as Essence’s APAC CEO. She will continue to oversee the region as she transitions to her new global role.

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Headway Digital has appointed Sebastián Yoffe as SVP, Business Development. Moving from Buenos Aires to New York City, he’ll be responsible for the firm’s business development in the U.S.

 

 

 

 

Oath has named Steve Guillén as new Account Director, U.S. Hispanic. In this role, Guillén will oversee Oath’s sales portfolio for the West Coast region.

 

 

 

 

 

Walton Isaacson has promoted Christine Villanueva to Chief Strategy and Brand Officer. In this newly-created position, Villanueva is charged with leading and building out a next-generation global strategy function at the agency as well as overseeing all branding efforts on behalf of clients.

 

 

 

 

Irwin Gotlieb, executive leader and former CEO at WPP media agency GroupM is stepping down as global chairman. He will become a senior advisor to GroupM parent WPP. He served as GroupM’s CEO from its 2003 founding until 2012, when he transitioned to the global chairman role.

 

 

 

 

Haymarket has appointed Lindsay Stein as editor of Campaign U.S. The industry veteran joins Campaign after two and a half years at Ad Age as an agency reporter.

 

 

 

 

Andrew Mortimer, Sky’s director of media, has moved from the marketing group to the newly-created role of director of client strategy for Sky Media. In this role, he will be tasked with building “deeper relationships” with clients.

 

 

 

 

 

Arc, Leo Burnett’s retail and shopper marketing agency, has announced that Soche Picard has joined the company as chief executive officer for North America. In her new role, Picard will develop the commerce pillar of the agency’s positioning platform, culture, context, and commerce.

 

 

 

 

Quantcast, owner of the world’s largest AI-driven audience behavior platform for the open Internet, has announced the appointment of Sam Barnett as its first Chief Product Officer to oversee the development and growth of the company’s product portfolio.

 

 

 

 

 

Strategic creative shop Swift has announced that it is repositioning its chief operations officer and 10-year vet of the agency, Maren Elliott, into a new role as chief talent officer. She will now be responsible for overseeing retention, recruitment and employee development strategies.

 

 

 

 

New York-based creative agency SS+K announced today that it has named Feh Tarty as its new chief creative officer.

 

 

 

 

 

USA Today has announced that Maribel Perez Wadsworth will become the publisher of the daily publication, effective immediately. Wadsworth has replaced John Zidich, who announced his planned retirement in November.

 

 

 

WPP out-of-home (OOH) and experiential-focused agency Kinetic North America is reshaping its leadership team. With CEO David Krupp leaving at the end of the month to pursue an unspecified new role, Kinetic North America promoted Michael Lieberman (right) and Cedric Bernard (left) to roles as co-CEOs.

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Leo Burnett Madrid has brought Dani Sáenz back to the team after 8 years. He’ll be creative director, filling in for the role after the departure of Mercedes Lucena, who will start a new phase of her career in Mexico.

 

 

 

 

Vivendi-owned video platform Dailymotion has announced the appointment of David L. Rios to Head of Latin American & US Hispanic Content Partnerships.

 

 

 

 

 

Bernardo Geoghegan has been named director of future strategy and tendency prevision in Latin America at Kantar, reported AdLatina. He had been general manager of the firm since 2010.

 

 

 

 

 

Indiana Quiñones will be head of business development in Latin America at Adsmovil. Previously she had been working at Adcolony. Both firms announced their exclusive partnership recently. Matias Godoi is also joining Adsmovil, as head of programming and platform development. He has over 12 years of experience in media and 5 years of experience in the videogame industry.

 

 

Juan Manuel Hoyos has been appointed to marketing director at Nissan Latin America. He’ll be replacing Rodrigo Centeno, who is now general manager of the operation in the region. Hoyos will be in charge of marketing strategies from the company’s Mexican headquarters.

 

 

 

 

 

Xerox has combined its marketing operations in Latin America and the Caribbean, and has placed Mariana Ferola as head of the region.

 

 

 

 

Adecco has promoted Aldo Sepúlveda Tobar to new commercial director for Latin America. He’s been a part of the company since 2003.

 

 

 

 

 

Natura has appointed Juan Salgado to marketing manager in Argentina. His main role will be boosting growth and leadership, as well as improving the brand positioning in South America.

 

 

 

 

 

 

What: Worldwide shopper marketing company Arc, which operates in about 30 countries, comes to Brazil. ARC is a subsidiary of Leo Burnett Worldwide.
Why it matters: Led by Jean-Louis Gusiew (General Manager) and Clovis Marchetti (Executive Creative Director), Arc will receive R$ 5 million in initial investments.

 

nnnnPublicis Communications, through Leo Burnett Worldwide, has announced the start of operations in Brazil of the shopper marketing company Arc, which will work in retail, design, packaging, e-commerce/merchandising and content for shoppers. ARC is a subsidiary of Leo Burnett Worldwide and is present in 30 countries and having such clients as Coca-Cola, Walmart and P&G, among others.

Arc arrives in Brazil to work independently from Leo Burnett Tailor Made’s operations, and will be able to have its own clients, with plans to expand and also become an arm for shopper operations of other Publicis Communications agencies – a model that’s already been developed in other markets.

“We’re very pleased and excited that Arc will now be operating in Brazil.   Arc’s superb brand activation capabilities will prove very useful to clients in a marketplace as competitive as Brazil’s.   Brazil is, of course, a very large and strategic market, and I’m very happy Brazil will be an important part of Arc’s growing global network”, says Bob Raidt, Chief Executive Officer of Arc Worldwide.

Marcio Toscani, co-president of Leo Burnett Tailor Made, believes that, within this scenario, the time is ripe to consolidate Arc in the country. The market has matured and begun to realize that shopper marketing is neither a promotion nor simply limited to a trade marketing action. “Shopper marketing differs in nature from the work of a traditional advertising or events agency. And ARC already operates, for some time now, worldwide within this expertise of delivering differentiated work in a channel that starts in retail and ends in communication,” he explains.

In Brazil Arc already has a staff of 20 professionals (some coming from LBTM; others from the market), all under the leadership of Jean-Louis Gusiew and Clovis Marchetti. “The leadership of these two executives is essential in combining the strategic and creative vision,” explains Marcio Toscani.

Jean-Louis takes over as general manager, and is also one of the executives who are part of Arc’s global shopper marketing board for the 5 continents. Clovis Marchetti will be the executive creative director for ARC. The goal is to onboard new hires soon, with both the professional profile and expertise for the new proposal.

“Our intention is to apply intelligence strategies in shopper marketing to help brands transform these well-informed potential consumers into actual buyers. And also into actions that develop business through the shopper’s perspective and are turned into sales solutions carried out in physical or online channels”, explains Jean-Louis Gusiew.

“Over the last few years I’ve worked with various retail advertisers and, besides learning how the channel performs, I also realized that there are countless opportunities when you work dynamically and creatively. It’s a project that’s at the same time very interesting and very challenging. This new shopper is more demanding and so he/she needs a creative push in order to make a purchase”, states Marchetti.

R$ 5 million will be invested in Arc in Brazil in its first year of operations, to be used in hiring and training staff and proprietary research. The agency has already started its operations in an office in Brooklin, a neighborhood in São Paulo, and has among its clients Philip Morris, Ajinomoto and Shopping Villa Lobos (BR Malls).

 

What: McDonald’s has introduced a new vision for its brand as well as a new campaign. At the core of the campaign is the idea to spread more love and positivity into the QSR’s giant marketing and advertising programs.
Why it matters: The change comes at a time when the fast-food chain has been experiencing declines in sales and facing a new type of more ecologically minded customers. National TV and digital ads started Jan. 3 and were created by Leo Burnett with support by partnering agencies, the company said. Other agencies on the McDonald’s roster include Omnicom’s DDB, Alma DDB for Hispanic marketing, Burrell for African-American marketing and OMD for media.

descargaThrough an announcement made by Chief Marketing Officer Deborah Wahl,  McDonald’s introduced its new campaign for the U.S., in which the brand plans to emphasize the phrase “lovin'” from its overall slogan “I’m lovin’ it”.

According to Wahl, this “brand transformation” comes at a time when the fast-food chain is moving from a philosophy of billion-served to billion-heard,  in order to evolve with customers. Not to say, this transformation comes at a critical time for McDonald’s , specially in U.S. stores where its sales have not increased since October 2013 and continue slumping. In a press release, McDonald’s said the company has become aware of excessive negativity in the world and insists its customers have as well.

 The fast-food chain is moving from a philosophy of billion-served to billion-heard,  in order to evolve with customers.

As part of this new effort, created by Leo Burnett and supported by partnering agencies, national television and digital advertisements will begin airing this week. McDonald’s has also plans to return to the Super Bowl after several years, with a 60-second commercial that “will reveal a big idea,” according to Wahl. The company is also concerned with making  more people aware of the origin of the food it cooks. This the follows the “Our Food. Your Questions” campaign launch in the United States in October, in which McDonald’s responds to questions about its food.

“Love. It sits at the heart of our tagline, and it sits at the heart of our business.We believe that a little more lovin’ can change a lot — even the world we live in. Lately the balance of lovin’ and hatin’ seems off. Who better to stand up for lovin’ than McDonald’s?,” said Deborah Wahl, McDonald’s chief marketing officer, in the video message posted on the McDonald’s website.

The new U.S. campaign has a broad message while other ads focus on the Big Mac, the clementines that can be included in Happy Meals, and the “lovin'” message.

During 2014, the company has made other changes to transform its “junk food” image: adding some weak-selling items from the menu, updating restaurants and packaging, and expanding the Create Your Taste system that offers more personalized burgers and chicken sandwiches.

While DDB Chicago remains the agency of record, the new assignment to refresh the image of the restaurant giant may represent an enormous opportunity for Leo Burnett. The new campaign will include a 60-second commercial in the Feb. 1 Super Bowl, the chain’s first appearance in the big game in several years.
Watch McDonald’s CMO Debora Wahl’s video message below!