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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Lenovo

Chinese multinational technology company Lenovo has appointed Publicis Media to handle is global media strategy, planning and buying, as it consolidated agencies. Lenovo spends some US$125 million on advertising annually globally and Publicis Media will set up a new dedicated unit, Lenovo One Media, to handle the account. The unit will combine staff from Publicis Media agencies Spark Foundry and Performics. It will be responsible for 28 markets across the Americas, Europe, Middle East and Asia and Asia Pacific. Both traditional and digital media platforms are included as part of the account. Lenovo One Media will be overseen by Andre Marciano who will serve as chief operating officer.

 

 

  • Rappi

Colombian platform Rappi has just been launched in Chile. The service was launched in Santiago and allows home delivery from supermarkets, pharmacies, liquor stores, kiosks, warehouses, among other shops. Rappi is a platform that was born as a startup. It was created by Colombians Simón Borrero (CEO), Sebastián Mejía and Felipe Villamarín, in Bogotá. It was the first company to reach a million orders delivered in LATAM. It currently operates in Colombia, Mexico, Argentina, Brazil and now, in Chile. With nearly 2 million downloads in Latin America, Rappi promises an average delivery time of 35 minutes for restaurants and liquor stores. Carlos Leal, Marketing Director, Rappi is a member of Portada´s Brand Star Committee LatAm.

 

  • GOL Airlines

Boeing and GOL Airlines announced that the Brazilian carrier is adding the newest and largest member of the 737 MAX family with a new contract that converts 30 current MAX orders to the 737 MAX 10. GOL also placed a new order for 15 more MAX 8 airplanes, growing GOL’s total MAX orders to 135. The Brazilian airline says the advanced airplanes will help GOL meet its commitment to further enhance operational efficiency by flying a young, modern and safe fleet.GOL took delivery of its first 737 MAX airplane last month, kicking off a fleet renewal that will continue through 2028. The all-Boeing operator is set to be the largest MAX operator in Latin America. The 737 MAX is the fastest-selling airplane in Boeing history, with 100 customers ordering more than 4,600 jets.

 

 

  • Radisson 

Radisson announced the opening of Radisson Hotel Panama Canal. The hotel has a prime location in Panama City with breathtaking views of the Panama Canal, along with being just minutes away from Albrook International Airport. It is also within walking distance to the Amador Convention Center, which is scheduled to open December 2018. The hotel was originally a Country Inn & Suites by Radisson and recently completed a nearly $2 million renovation to convert the property into a Radisson.”We are honored to open our doors under the Radisson brand in the beautiful Panama City,” said Guillermo Quijano Duran, the hotel’s vice president. “The hotel’s new look features the brand’s natural tones and a design that puts the guest experience at the forefront allowing them to relax and create memorable moments throughout their stay.”

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Glovo

Spanish startup Glovo, whose platform lets app users summon a gig economy worker to shop on their behalf, has bagged a €115 million (US$134M) Series C round of funding. The lead investors in the Series C are Rakuten Capital, Seaya Ventures and Cathay Innovation, which had also invested in its Series B.The startup says the new funding will be put towards optimizing its platform and tech resources to improve the service to riders, users and associated stores.It also plans to use the funds to fuel its momentum, noting it’s opened up six countries and 20 cities around the world in just three months. Its regions of focus are Latin America and EMEA areas (Europe, the Middle East and Africa), and its app is available in 61 cities in 17 countries in all at this stage.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

 

  • Papa John’s

IPG media agency Initiative has resigned as Papa John’s media agency, after originally saying it would continue to work with the pizza chain amid controversy surrounding racist comments made by founder John Schnatter, Ad Age first reported. The move follows the resignations of Papa John’s PR agency Olson Engage last week and creative agency Fallon this week.  Papa John’s is a large advertiser with more than 3,500 locations nationwide and an ad budget of around US$130 million annually.

 

  • Lenovo

Chinese multinational technology company Lenovo has appointed Publicis Media to handle is global media strategy, planning and buying, as it consolidated agencies. Lenovo spends some US$125 million on advertising annually globally and Publicis Media will set up a new dedicated unit, Lenovo One Media, to handle the account. The unit will combine staff from Publicis Media agencies Spark Foundry and Performics. It will be responsible for 28 markets across the Americas, Europe, Middle East and Asia and Asia Pacific. Both traditional and digital media platforms are included as part of the account. Lenovo One Media will be overseen by Andre Marciano who will serve as chief operating officer.

 

 

  • Constellation Brands

In an effort to strengthen its appeal to Hispanic drinkers, Constellation Brands, distributor of Corona, Modelo Especial, and Pacifico bought Four Corners Brewing last week. Corona President Bill Newlands said Four Corners has been able to capitalize on a hot beer trend: Hispanic-influenced products.Four Corners, a Dallas craft brewer, produces Local Buzz Honey-Rye Golden Ale and El Chingón IPA, among other beers.Buying Four Corners signals Constellation’s increased focus on marketing its beer lineup to Hispanic people, one of the fastest-growing segments of the American population.The group is a key demographic for Constellation, accounting for 40% of the company’s sales.The companies did not disclose terms of the deal and expects the beers to appeal to the broader consumer market because of the popularity of Hispanic-themed drinks and foods, and drinkers’ desire to experiment with new brands. John Alvarado, VP, Brand Marketing, Constellation Brands is a member of Portada´s Sports Marketing Board. 

 

  • Swiftpage

Swiftpage, the provider of Act! CRM software, a lcloud-enabled platform aimed at helping small and mid-sized businesses grow, announced the availability of Act! 365, an all-new sales productivity and emarketing solution tightly integrated with Office 365 in Spanish in North America. Act! 365 is the most effective SMB-focused sales productivity and emarketing solution on the market and is designed to meet the needs of the Spanish-speaking and Latino-owned business community.Designed specifically for Office 365 users, Act! 365 is purpose-built to boost sales and marketing results for fast-growing small businesses. Powerful, easy to use, and cost-effective at just $10 per user/per month, Act! 365 provides customer management features, sales productivity and pipeline management tools, and practical emarketing capabilities, integrated with Office 365 and accessible on mobile devices.  Swiftpage has also launched a dedicated Spanish language Act! 365 website with features, pricing and customer resources. New users can sign up for a free trial here to start taking advantage of the powerful software’s sales management and email marketing capabilities to fuel their business growth.

 

  • Amazon

Ecommerce giant Amazon has increasingly been making attempts to work directly with bigger brands making large media buys on its platform, and, as a result, many of those brands are bypassing their ad agencies, Digiday has reported. Amazon is said to be sending its sales team to meet directly with marketers and chief marketing officers, offering them to use Amazon Marketing Services not only for media buying but also to get help with other strategies for using the platform. HP and Lego are among the brands working directly with Amazon. Guillermo Rivera Hernández, Sr. Marketing and Content Manager,  Amazon MX is a member of Portada´s Brand Star Committee LatAm.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Chemistry

Independent, full-service agency Chemistry announced it has added a series of new business to its roster including Atlanta Botanical Garden, Turner and Flower Child. Flower Child  is a healthy, happy, fast-casual restaurant that is revolutionizing the way we eat out. The brand has named Chemistry Agency of Record to centralize all creative, media and social efforts. Work will launch this month through end of year to grow the Flower Child Tribe, evolve the brand in the lifestyle category, build buzz and sales nationally.Atlanta Botanical Garden named Chemistry digital dotcom partner. The agency will lead a redesign of the Atlanta Botanical Garden’s website, to create a mobile-first, responsive experience that is as rich, innovative, immersive as the experience itself. The work is expected to launch in the fall of this year.Chemistry is partnering with Turner’s instant classic film streaming service, FilmStruck. The agency is developing social campaigns to increase subscriptions and engage its cinephile users. Work will launch this summer. The agency recently began working with COX Media, Sweet Leaf Tea and Atlanta CVB. To support this growth, Chemistry moved to a larger office in the West Midtown district of Atlanta, transforming a former oil warehouse into a space to accommodate a team that grew almost 60 percent in 2017.

 

 

  • Sprint

Sprint and their ad agency, Alma are keeping up with the latest and incorporating robots and technology into their new spots. Sprint Latino’s Robots Campaign was created with the message to enhance people’s lives through the latest technology at the best price with the help of robots. Robots have analyzed data and know that too many people are still paying too much for their wireless network. They have made it their mission to tell humans that Sprint is the only logical choice and that Sprint offers put wireless within everyone’s reach.

 

 

 

https://youtu.be/TatZAyB3RhA

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Luiz Marcelo Daniel has been appointed VP, Latin America for the Americas Region of Volvo CE. He will be responsible for strengthening the market position of Volvo CE and SDLG in Latin American markets while reinforcing the brands’ efforts to bolster machine uptime and provide solutions for customers.

 

 

 

 

 

Global digital solutions and services firm Catapult Worldwide has announced the appointment of the company’s first Country Manager for MexicoFrancisco Fernandez. The company is in the process of opening an office in Mexico City as the headquarters of its new Latin American operations.

 

 

 

 

Lenovo Peru has appointed Mariel Romero as its new director of marketing. She had previously headed the sales & marketing areas at Samsung mobile.

 

 

 

 

 

Renault Portugal has announced its new director of marketing: Ricardo Lopes. He has over 10 years of experience in the company and will be substituting Alfonso Cabido in this new role.

 

 

 

 

 

The Latin Marketing and Tech sector from Patagonia to Alaska does not stand still and neither do we at Portada. That is why we are readying a new PortadaLat experience on June 7 and 8 in Miami with one day focused on learning (Learning Day) and another one with a very strong input of brand marketers (Brand Marketer Day). More than 100 speakers will participate in different sessions, workshops as well as an award program. Networking opportunities allowing an even greater number of participants will also be prominent. Take advantage of the Super Early Bird with the special rate of US$ 349!

We just announced the first round of speakers:

Gary Milner, Director, Global Digital Marketing, Lenovo
Ricardo Perez Baez, Global Marketing Communications Director, Grupo Bimbo
Mariana Vázquez, Digital Mkt CRM, Nestlé
Luis Perillo, Vice President, Sales & Marketing, Caribbean & Latin America, Hilton
Diana Plazas, Vice Presidente de Brand, Marketing y Digital, Marriott
Claudio Zboznovits, VP of Global Sales & Business Development, Am Resorts

Our ninth annual edition of PortadaLat on June 7 and 8 in Miami will provide inspiration, fresh thinking and practical focus on the topics that matter to marketing and tech executives targeting Latin consumers worldwide.

Register at the Super Early Bird Rate!  

Check out 2016 Edition Highlights VIDEO!