A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.
MediaCom has been appointed Uber´s North American media agency. Incumbent Initiative did not defend the assignment. Uber spent an estimated US$70 million on measured media in the U.S. last year, according to Kantar Media.
- Jaguar Land Rover
Jaguar Land Rover has selected Dentsu Aegis Network to handle its´ US$500 million global media account following a review. Mindshare was the car maker´s incumbent for 17 years.
NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets – as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!
TurboTax, the tax preparation software to file taxes online, has released four spots, including one for the Hispanic market, as part of its´ latest campaign called “There’s Nothing To Be Afraid Of,” and one of two new TurboTax campaigns launching this month. The fourth spot, in Spanish, explores the legend of the Chupacabra, a mysterious creature that supposedly attacks and drinks the blood of livestock, especially goats. The legend is particularly resonant in Puerto Rico. TurboTax is also preparing to launch a second campaign, also via W+K, themed “Hey, At Least Your Taxes Are Free.” The 2018 campaign was created by Wieden + Kennedy Portland in partnership with multicultural agency Gallegos United.
LendingTree, an online lending exchange that connects consumers with multiple lenders, banks and credit partners who compete for business, has appointed R2C Group as its new media agency following a formal review. Oxford Road was the incumbent. LendingTree spent US$126.56 million on advertising in 2016, according to Kantar Media. R2C will handle media planning, buying and analytics for TV and radio.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.