Leandro Ferrero


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

A+E Networks has appointed Francisco Guijon as senior VP for the Americas. Guijon will report to Edward Sabin, the executive managing director of international at A+E Networks. Based in Miami, Guijon will be responsible for managing the profitability and expansion of A+E’s  channels and media assets in Latin America and Canada, including the day-to-day relationships with the company’s partners and businesses in the region. He joins A+E Networks from Liberty Global’s VTR Chile, where he served as programming, content and ad sales director.


Mindshare Argentina is restructuring and has made some changes:

Consolidating the vice-presidents’ structure, Martín Lammardo will continue leading the new business and international accounts department while Florencia Trigo will be responsible for services and product development. They will both report to Pablo Iesulauro, CEO of Mindshare Southcone.

The planning teams will continue to be led by account managers, who are also responsible for customer service: Mariela Campelo, Yamila Finkelstein, Marcela Fraga, Mercedes Furelos, Samanta Gómez, Erica Macovits, Luciano Palazzo, Miriam Rossi and Camila Urrutia.

Leandro Ferrero will be in charge of the content team, Content +.

Adriana Vigil returns to the agency, after working at GroupM, to support the ideas development and production department. Vigil will be also responsible for marketing and PR.

Mariela Jaimes joins the agency’s trading team.

Andrea Salinas will continue to lead the agency’s operating area.

Microsoft Argentina has appointed Marina Hasson as Partners, Corporate Customers and SMEs Director.




José “Lolo” Longinotti is stepping down as President of DDB Group Southern Cone as from next month. He will be replaced by Fernando Capalbo, who has 25 years of experience in the industry and has been leading OMD Argentina for the last 10 years.





Del Campo Global is the recently launched company of Pablo del Campo. After almost two years of “non-compete” Pablo returns to the arena, with this new venture that unites his two biggest passions: advertising and entertainment. Del Campo Global will be dedicated to the development of sustainable content for brands generating strategies and actions created specifically for a client and also where brands will be able to choose to adhere to a specific project, always based on their business objectives and needs. With headquarters in the Palermo neighborhood –Buenos Aires- and with international projection, Del Campo Global is accompanied by director Javier Vázquez.


A.M. Best, a global insurance rating and information source, announced that Manuel Agustin Calderón de las Heras has resigned from his position as managing director of A.M. Best to pursue other opportunities.Mr. Calderón de las Heras has been with A.M. Best for the last two years, and in that time has contributed to the success of A.M. Best’s presence in Mexico.Andrea Keenan, senior managing director and head of industry relations, who has served A.M. Best in numerous leadership roles throughout the Americas, will oversee the Mexico operations during the transition period.




Ezequiel Rocino is McCann Buenos Aires new Creative Director.




Wunderman Argentina has announced the appointment of Matías Martty and Tato Lavandera as Creative Directors. They both join the team of creative CEOs Dany Minaker and Patan Tarazaga.

Lavandera has been part of the agency for almost three years.

Martty comes from Grey Argentina, where he was Creative Director.




People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Click here for previous Chanhing Places LatAm editions

descargaJerónimo Macanás Candilejo, former Vice President Latin America and Southern Europe at Accedo.tv, has launched his own start up Jump TV Solutions. Jeronimo will be CEO of the new company. Jump is a Data As a Service OTT platform that allows OTT Services increase monetization and ROI through Big Data and Artificial Intelligence.




zvlcm2liAmazon Mexico CEO Juan Carlos Garcia has decided to leave the US company to join Elektra’s team as global director of eCommerce and Omnichannel for Mexico and Latin America. Elektra is a Mexican company, part of Grupo Salinas.






leandro-ferreroIn 2016, Mindshare announced the launch of FAST (Future Adaptive Specialist Team,) a global performance services unit. FAST has announced the appointment of Leandro Ferrero to handle Content. Leandro is a Communications and Media Innovation Professional, who has worked for companies such as Universal McCann, Carat, Phd and Cuko.






logoAgence France-Presse (AFP), an international news agency headquartered in Paris, France, has announced new appointments:





content-524c2942c83b8Juliette Hollier-Larousse, Director of Latin America, has been appointed Video Director. She has been the LatAm Director since July 2012.






descarga-1Marie-Noëlle Vallès, Director of Video, is the new business and Marketing Director. He will work directly with Stéphane Marcovitch. Marie-Noëlle Vallès has been directing the AFP video service since 2010.







56437819461c4b40968acfcbcc83e2d5_400x400Pierre Ausseill, Director of the Rio de Janeiro office, in Brazil, has been appointed Director of the LatAm region. He has been in charge of the Rio de Janeiro office since July 2012.






descarga-3Grey Group announced the promotion of Diego Medvedocky to CCO of Grey Latin America. He has been CCO of Grey Argentina for the last three years. Medvedocky will continue to be based in Buenos Aires but will be responsible for growing the creative product of Grey Latin America 14 offices.




descarga-4Álvaro Suñol, co-president and CCO of Alma DDB, has joined DDB Americas creative board. Suñol leads the Alma DDB creative team since 2013.





descarga-2Xerox appoints Hervé Tessler as president of International Operations. Tessler will lead multiple teams and bring services to customers and partners.