Laurie Silverman


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Discovery Networks Latin America/U.S. Hispanic (DLA/USH), a division of Discovery Communications, has announced the appointment of Allan Navarrete as General Manager (GM) and Angela Recio Sondon as the Vice President (VP) of Content for the company’s U.S. Hispanic division. Both appointments are effective immediately and based in Mexico City and Miami respectively.

descarga (1)Navarrete assumes this new role adding to his current responsibilities as Executive Vice President (EVP) and General Manager of Mexico, Andean Region and Central America, for Discovery Networks Latin America. He will report directly to Enrique R. Martínez, President and Managing Director of Discovery Networks Latin America/U.S. Hispanic and Canada.As GM for Discovery U.S. Hispanic, Navarrete is responsible for leading the business expansion within the company’s portfolio of Spanish-language networks in the U.S. which include Discovery en Español and Discovery Familia. Navarrete started his career at Discovery in 1995, holding several senior positions within the distribution side of the business across Latin America, Spain and Portugal. In 2005, he transferred to Discovery’s global headquarters in Silver Spring, Maryland to assume the position of vice president for channel distribution for the U.S. Hispanic market. Prior to that, he served as vice president for Latin American sales at NBC Universal International Television Distribution.

descargaAngela Recio Sondon will continue to report to Carolina Lightcap, Head of Content for Discovery Networks Latin America/U.S. Hispanic.In her role as VP of Content for Discovery U.S. Hispanic, Recio Sondon will be responsible for the strategy and implementation of programming, marketing (off-air and on-air), communications and digital efforts for Discovery en Español and Discovery Familia. In addition, she will communicate brand strategies and act as liaison with the advertising and affiliate sales units of the company.Recio Sondon began her career at Discovery in 2005 working in various senior capacities within the content area, most recently, as vice president of program sourcing and acquisitions for DLA/USH. She first joined Discovery as Director of Programming and Production for Discovery U.S. Hispanic.

descarga (2)Univision Communications Inc. (UCI) has announced the promotion of Roberto Ruiz to executive vice president, Strategy and Insights, effective immediately. Ruiz will continue to report to Kevin Conroy, Chief Strategy & Data Officer and President, Enterprise Development, and will remain based in New York.Ruiz first joined UCI in 2008 as vice president of Strategy & Insights. Additionally, Ruiz has worked closely with research partners to improve the way their syndicated products represent the Hispanic consumer.Ruiz is a marketing expert with more than 20 years of experience in senior management roles. Ruiz holds an MBA in International Business and a MA in International Economics from The George Washington University and a Bachelor’s degree in Mechanical Engineering from the Universidad Central de Venezuela.

Sameer_Deen-e1433986483303Univision Communications Inc. (UCI) has appointed Sameer Deen to the position of senior vice president, Univision Digital. He will be based in Miami and report to Isaac Lee, president of News and Digital for UCI and CEO of Fusion.In this new role at UCI’s digital division, Deen will be responsible for establishing and leading the digital strategy to reach new audiences by enhancing the user experience across UCI’s growing digital and mobile portfolio, expanding digital offerings and maximizing digital-linear TV integration.


descargaLaurie Silverman has assumed the position of VP, Strategic Partnerships & National Accounts at Eclipse Marketing Services, Inc. She will lead the agency’s Strategic Partnerships team, assuring our clients are provided with the insights, strategy, and marketing partnerships and campaigns needed to maximize their growth and revenue. Read more.
descarga (3)BBC Worldwide has appointed Anna Gordon as EVP for LATAM and the US Hispanic market.She will be based at the company’s regional headquarters in Miami and report to Paul Dempsey, president for global markets. Gordon will oversee all of BBC Worldwide’s businesses in Latin America, being accountable for profit and loss statements and strategic decisions in 19 territories, and having responsibility for delivering new brands, products and service initiatives, as well as continuing to drive future revenue growth.She will replace Fred Medina.


descarga (4)McDonald’s has appointed former Bacardi and Unilever executive Silvia Lagnado as its global chief marketing officer.Lagnado will be responsible for the fast-food chain’s global marketing, brand management, menu and consumer insights.She was most recently the chief marketing officer of Bacardi Limited and has also held numerous senior roles at Unilever. Lagnado will become the company’s first global CMO since Mary Dillon left in 2010.


descarga (5)The fast food chain has also announced that it has appointed former White House Press Secretary Robert Gibbs to lead the company’s communication efforts as global chief communications officer.

They will both report to McDonald’s CEO Steve Easterbook who took up his role as the company’s first non-US chief executive back in January.

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descargaLaurie Silverman has assumed the position of VP, Strategic Partnerships & National Accounts at Eclipse Marketing Services, Inc. She will lead the agency’s Strategic Partnerships team, assuring clients are provided with the insights, strategy, and marketing partnerships and campaigns needed to maximize their growth and revenue. Laurie will also be responsible for expanding the agency’s business in the entertainment and technology sectors.

Silverman is an award-winning, high-energy sales and marketing executive who has served most recently as VP, National Accounts for TVGN—a CBS/Lionsgate Partnership. While in that position, she was responsible for strategic development of many key accounts over the years: Comcast, Verizon, Bright House, Cox Communications, Charter Communications, and Mediacom. Previously, she was a key player at the TV Guide Network (and led the conversion initiative which positioned that company to be rebranded as TVGN), and held positions of increasing responsibility at Starz Entertainment and Gemstar-TV Guide.

An industry leader throughout her career, Silverman has served on the Board of Directors of the Greater Philadelphia Chapter of the Cable & Telecommunications Association for Marketing (CTAM). She has also been President of the Philadelphia Chapter of Women in Cable Telecommunications (WICT).

Margaret Boller, President and Founder of Eclipse, leads the agency in welcoming Silverman, praising her “extensive industry and marketing knowledge, professional relationships, and high, positive energy and ideas.”

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