Posts Tagged ‘laura desmond’

laura desmond

Changing Places: Juan Chouza, Liz Sarachek Blacker, Emilia Peña, Luciano Islas, Rafael Ramirez, Troy Ruhanen…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. Juan Chouza is DynAdmic’s new Digital Sales Manager. He will be helping to lead the US market expansion (both general and U.S. Hispanic market). DynAdmic is an European digital video advertising marketplace that uses an exclusive targeting concept based […]


Twitter and Publicis´Starcom Sign Ad Agreement

Starcom, media buying and planning agency part of Publicis Groupe, the world’s third-biggest advertising company, will work with Twitter Inc. on how to make money out of the micro-blogging service’s audience, Chief Executive Officer Maurice Levy said in Bloomberg today. Twitter and Starcom MediaVest Group have reached a multi-hundred-million-dollar deal for advertising on the social […]


Twitter and Publicis´Starcom Sign Ad Agreement

Starcom, the media buying and planning agency part of Publicis Groupe, the world’s third-biggest advertising company, will work with Twitter Inc. on how to make money out of the micro-blogging service’s audience, Starcom’s CEO  Maurice Levy told Bloomberg. Twitter and Starcom MediaVest Group have reached a multi-hundred-million-dollar deal for advertising on the social network, the […]


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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.