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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

descarga-5Lotame announced Laura Lewellyn as its Senior Director, Market Innovation. In her new role, Laura will help extend Lotame’s product and service offerings, providing innovative and integrated offerings to its clients.Prior to joining Lotame, Laura served as the Director of Research at Resonate, where she led research and data strategy, methodology, and operations for the largest online syndicated survey in the US. She has also held key positions at startups including TARGUSinfo (acquired by Neustar) and Opower (acquired by Oracle), in addition to leading marketing analytics engagements as both a consultant and for brands directly.

unnamedTelemundo announced the extension of its multiyear contract with acclaimed Hispanic journalist María Celeste Arrarás as host and editorial director of its afternoon news program, “Al Rojo Vivo.”  The contract extension confirms that the network will continue to feature María Celeste, one of the most influential figures in Spanish-language television in the United States, among its top talent.In this new phase of her career, María Celeste will focus exclusively on “Al Rojo Vivo,” where, in addition to her current position as anchor, she will resume her role as editorial director.

 

descarga-6Publicis Groupe chief revenue officer Laura Desmond is leaving the company effective Dec. 31.Ms. Desmond served as global CEO of Starcom Mediavest Group and its individual media agency brands before moving into the new chief revenue officer role late last year. Rishad Tobaccowala will continue in this role as strategy and growth officer, Publicis stated.

 

 

 

descarga-3Maria Smith has been promoted to executive creative director at M&C Saatchi L.A. She will replace James Bray who left the agency. Smith, who has been with the agency since 2008, was previously a creative director. Prior to that, she was a copywriter at TBWA/Chiat/Day.

 

 

 

 

 

2341f26Criteo, the performance marketing technology company, announced the appointment of Elie Kanaan as Executive Vice President of Marketing.  Kanaan will lead Criteo’s product marketing, marketing and communications initiatives across the globe.A former VP of Marketing EMEA for VMware, and having previously held positions at SAP, Mercury and Oracle, Kanaan brings over 25 years of experience in marketing and technology to his role at Criteo.

 

 

 

descarga-2Minneapolis’ Carmichael Lynch has hired industry veteran Lachlan Badenoch as chief strategy officer.Badenoch joins Carmichael Lynch from an.torc, an independent consultancy he founded after leaving strategy agency Zeus Jones. Prior to Zeus Jones he spent four years as group planning director for Publicis Worldwide.

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

descarga (1)Juan Chouza is DynAdmic’s new Digital Sales Manager. He will be helping to lead the US market expansion (both general and U.S. Hispanic market). DynAdmic is an European digital video advertising marketplace that uses an exclusive targeting concept based on video content recognition technology.The company works with clients such as BMW, Nespresso, Pepsi, Audi and Warner Brothersamong others.It has offices in Sao Paulo, Brazil and France.

imagesLiz Sarachek Blacker, who has served as Chief Revenue Officer for Terra for more than three years is leaving the company to join Clear Channel Media and Entertainment as Executive Vice  President of Hispanic Strategy and Sales, effective August 4, 2014.She will focus on driving revenue in the category, working with multi-cultural agencies to create custom campaigns that reach Hispanic community. Blacker will also work closely with Clear Channel’s National Programming Platforms team to create products, content and live events that focus on engaging and monetizing the Hispanic audience.

2a66898Emilia Peña has been named director of sales of Terra. Peña has more than 18 years of experience and has previously worked for MTV, A&E, USA Networks and Telemundo. She will be in charge of commercial opportunities for Terra at the pan-regional level, including U.S. Hispanics and Latin America, from Miami.

Luciano Islas joins Terra as Senior Programmatic Sales Manager in the U.S. for which he is moving to Miami after managing this unit remotely from Mexico City.

Jose Albuquerque is also joining Terra´s programmatic team after working at Terra Brazil.

Agency iNSPIRE! has announced the hire of Rafael Ramirez as Chief Creative Officer. Ramirez, an industry veteran, joins the firm from Conill Saatchi & Saatchi Miami, where he was Vice President, Creative Director responsible for the agency’s roster of creative for Pampers, Crest, Tide, Aflac, Abbott, among others.

troyTroy Ruhanen has been named TBWA Worldwide’s new president-CEO. He will succeed Tom Carroll, who was named chairman of TBWA Group. Ruhanen had been an executive at TBWA parent Omnicom Group. Ruhanen was appointed for the Omnicom role last October. Prior to his role, Ruhanen was chairman-CEO of the Americas for BBDO. He joined BBDO from Leo Burnett in 2004.

descarga (2)Pam El has been appointed chief marketing officer for The National Basketball Association .She will report directly to NBA Deputy Commissioner Mark Tatum and oversee the league’s global marketing operation, directing brand development, overall marketing and advertising for the NBA, WNBA and NBA Development League. She will start work on Aug. 18.

jacqueline-ortizAfter 16 years, Jacqueline Ortiz is leaving San Antonio’s WOAI-KABB.She stopped reporting on June 25, but continues to co-anchor the weekend newscasts until July 13.Ortiz joined the station in July of 1998.Prior to this, she worked as an anchor/reporter at KXII in Sherman. She began her career at the ABC Affiliate  in Waco.

empphoto_60417_1404771145Gregory M. Resh has been promoted from Vice President to Senior Vice President, Finance in the Hispanic Enterprises and Content unit of NBCUniversal, to be effective immediately.  Based in Miami, he will report to Marlene Dooner, EVP, Hispanic Enterprises and Content.Resh will oversee all finance, accounting and financial planning and analysis functions for the Telemundo network, studios, international division and the cable channel mun2. Resh joined NBCUniversal in May 2012.Prior to this, he was Director of Finance in Comcast Corporation.

thumbDanny Martínez returns to broadcast news as assignment editor at Telemundo’s KVDA-60 in San Antonio after one year. He was previously assistant news director at KTLM, the Telemundo station in McAllen and also worked as assistant news director for the now defunct 24-hour cable News 9 San Antonio.

0PointRoll, an Ad tech firm, has appointed Hal Trencher senior vice president sales. In his new role, he will oversee Gannett-owned company ´s 50-person sales organization, charged with expanding its business in emerging areas like video and mobile.He most recently served as senior vice president of national sales from music video site Vevo. Before that, he was director of sales for consumer-packaged goods and entertainment at AOL.

descargaLaura Desmond, global chief executive officer of Starcom MediaVest Group, has been promoted to chair of the board of directors of the Advertising Council. She will serve through June 2015 and succeed Debra Lee, chairman & CEO of BET Networks. David Kenny, CEO of The Weather Company was selected vice chairman of media.

 

Read prior Changing Places weekly editions.

What? Acxiom has sealed a multi-year deal with media agency Starcom MediaVest Group
Why it matters? Among other things, the deal allows Starcom to use Acxiom’s Audience Operating System, which enables audience segmentation and targeting across online and offline media .

acxiomAcxiom has sealed a multi-year deal with media agency Starcom MediaVest Group. This is Acxiom’s first relationship with an agency in its 40-year history. Acxiom has historically worked with brands, retailers and other companies that use its data management, analytics and technology services.

The deal allows Starcom to use Acxiom’s Audience Operating System, which enables audience segmentation and targeting across online and offline media using first-party and third-party data. Some clients have already used the platform in beta, but the two firm’s ultimate goal is to develop new applications for the system, such as targeting TV advertising.

The deal also gives Publicis Groupe the option of expanding offerings to Vivaki and other Publicis Groupe companies.

The partnership is planned to last for multiple years, yet neither company would reveal the precise length. Whatsmore, the relationship is not exclusive although it should give Starcom MediaVest a head start when it comes to testing the Acxiom system with clients and developing apps that work with it.

Following the deal, Startcom will have first right of refusal for using the Acxiom system in foreign markets when it becomes available outside the U.S. Acxiom expects to unroll the audience targeting platform in the U.K. and China next.

The progress of this relationship will be discussed by Mr. Howe and Ms. Desmond every two weeks.

According to Ms. Desmond “Innovation isn’t something that happens in a day.”. “We will have a clear competitive advantage in terms of time and exclusivity,” She stated.

As regards the Acxiom deal, Ms. Desmond mentioned the increasing efficiency and targeting consumer segments on a big scale, concepts that were mentioned too after announcement of the Publicis-Omnicom merger. Nothing seems to indicate how the Acxiom deal might extend over to Omnicom agencies once the merger is completed.

The new partnership follows other deals with big digital players such as Twitter and Yahoo, which gave Starcom access to Twitter ad inventory and Yahoo’s first-party data on its visitors respectively.

Source: Ad Age 

What? Acxiom has sealed a multi-year deal with media agency Starcom MediaVest Group
Why it matters? Among other things, the deal allows Starcom to use Acxiom’s Audience Operating System, which enables audience segmentation and targeting across online and offline media .

acxiomAcxiom has sealed a multi-year deal with media agency Starcom MediaVest Group. This is Acxiom’s first relationship with an agency in its 40-year history. Acxiom has historically worked with brands, retailers and other companies that use its data management, analytics and technology services.

The deal allows Starcom to use Acxiom’s Audience Operating System, which enables audience segmentation and targeting across online and offline media using first-party and third-party data. Some clients have already used the platform in beta, but the two firm’s ultimate goal is to develop new applications for the system, such as targeting TV advertising.

The deal also gives Publicis Groupe the option of expanding offerings to Vivaki and other Publicis Groupe companies.

The partnership is planned to last for multiple years, yet neither company would reveal the precise length. Whatsmore, the relationship is not exclusive although it should give Starcom MediaVest a head start when it comes to testing the Acxiom system with clients and developing apps that work with it.

Following the deal, Startcom will have first right of refusal for using the Acxiom system in foreign markets when it becomes available outside the U.S. Acxiom expects to unroll the audience targeting platform in the U.K. and China next.

The progress of this relationship will be discussed by Mr. Howe and Ms. Desmond every two weeks.

According to Ms. Desmond “Innovation isn’t something that happens in a day.”. “We will have a clear competitive advantage in terms of time and exclusivity,” She stated.

As regards the Acxiom deal, Ms. Desmond mentioned the increasing efficiency and targeting consumer segments on a big scale, concepts that were mentioned too after announcement of the Publicis-Omnicom merger. Nothing seems to indicate how the Acxiom deal might extend over to Omnicom agencies once the merger is completed.

The new partnership follows other deals with big digital players such as Twitter and Yahoo, which gave Starcom access to Twitter ad inventory and Yahoo’s first-party data on its visitors respectively.

Source: Ad Age 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Lauren ZalaznickNBC Universal executive Lauren Zalaznick will be leaving the media company after less than a year in a job focusing on digital initiatives, CEO Steve Burke said in a memo on Friday. Zalaznick, 50, had been at NBC Universal for 12 years and is the latest executive to exit the company as part of a reshuffling by Burke. Comcast has owned NBC Universal in its entirety since March. Zalaznick’s current direct reports in her digital portfolio will be divvied up by Cesar Conde, the former Univision programming exec who joined NBCU International earlier this month, and Jeff Shell, the NBCU Intl. topper who will move back across the pond to become chairman of Universal Film Entertainment Group in January. Zalaznick will stay at the company during an unspecified transition period and then move on to a consulting role, according to Burke’s memo obtained by Reuters on Friday.

Laura Desmond, CEO of Publicis Groupe media agency network Starcom MediaVest Group, has resigned from the board of video ad tech company Tremor Video. She gave her notice in August and her departure from the video ad network was effective September 26, 2013. She had served as a member of Tremor’s board since January 2012. This summer, observers  flagged Ms. Desmond’s board position as a conflict-of-interest, but Ms. Desmond has remained mum about the criticism that erupted.

El Nuevo Herald’s executive editor Manny Garcia is exiting El Nuevo Herald to join the Naples Daily News. In a memo first reported by Random Pixels, Herald publisher David Landsberg told the newsroom that Garcia was set to leave after 23 years with the company.An El Nuevo story later confirmed his departure was to take over at the Scripps-owned Daily News on Florida’s Gulf Coast.

Laura Martinez has accepted a job as the New York City-based Senior Editor of CNET en Español. Martinez will no longer work as Portada’s Senior Correspondent.

Univision announced two  appointments to its executive team ; Rick Ehrman, a 20-year industry veteran, has joined the Company as executive vice president of Corporate Business Development and Jennifer Ball, who joined Univision in 2008, has been promoted and named executive vice president of Content Distribution Marketing and Partnerships. Both executives will be based in New York and report to Tonia O’Connor, president, Content Distribution and Corporate Business Development.

The National Hispanic Corporate Council announced the appointment of Octavio A. Hinojosa Mier as its new Executive Director. Hinojosa Mier comes to NHCC with more than nine years of nonprofit executive leadership and corporate development experience. He will provide day-to-day leadership, vision, and strategic direction in growing the organization’s membership within Fortune 1000 corporations, as well as strengthening the organization’s initiatives in the area of corporate best practices as it relates to the growing importance of the U.S. Hispanic market.

Cisneros announced the appointment of Victor Kong as President of Cisneros Interactive, a division incorporating the organization’s initiatives and developments in the digital world, including its mobile and online advertising networks, Adsmovil and RedMas, respectively, serving the U.S. Hispanic and Latin American markets. Victor will report directly to Adriana Cisneros, CEO of Cisneros, and be based, along with his team, at the corporate headquarters in Miami, Florida. In addition to undertaking the leadership of Cisneros Interactive, Victor will retain his responsibilities as Chief Digital Officer

INGRID.REYESMulticultural media placement firm EPMG announced the appointment of Ingrid Reyes to its executive team in the role of executive vice president, director of client solutions, strategy, and value. Ingrid will take the lead in client specific cross-platform media strategy, leveraging EPMG’s capabilities from print media to full scope digital solutions and content marketing.In addition, EPMG announced that Alejandro “Alex” Sánchez is joining EPMG as Executive Vice President and Director of Hispanic Media and Custom Publishing. Sánchez’s main focus will be put on driving growth in digital and print integrated platforms. He will oversee EPMG’s national sales team. Sanchez joins EPMG, a leading print and digital media placement firm in the multicultural space, from The Houston Chronicle’s La Voz, where he was the publisher and general manager.

Ivonne Kinser has joined Haggar Clothing Co. in the role of Digital Marketing & PR Director. A native of Venezuela, Ivonne brings to Haggar more than fifteen years of experience in comprehensive brand, social and digital marketing working with Fortune 500 companies including American Airlines, Home Depot and Unilever as well as with technology and e-commerce startups in the retail, fashion and investment industries.

Starcom, media buying and planning agency part of Publicis Groupe, the world’s third-biggest advertising company, will work with Twitter Inc. on how to make money out of the micro-blogging service’s audience, Chief Executive Officer Maurice Levy said in Bloomberg today.

Twitter and Starcom MediaVest Group have reached a multi-hundred-million-dollar deal for advertising on the social network, the Financial Times reports. The deal is for “special access” to advertising slots, as well as research data and new, as-yet-unannounced advertising products, in return for which Starcom has committed to spend $200 million — or more — of its clients’ money. Full financial details were not released.

Publicis’s Starcom MediaVest Group “will find the way to monetize their audience,” Levy added in an interview on Bloomberg Television . “This could be pop- ups, this could be video, this could be new formats so we are working very hard with Twitter to find the right way to commercialize their space.” Levy also stated:

The deal with Twitter may involve spending between four to six hundred million dollars over a period of three, four years.

The company has been experimenting, testing, and learning on Twitter for a year and a half, Starcom CEO Laura Desmond said. Which means that it believes Twitter ads are driving real, measurable ROI for its clients. Lisa Weinstein, president of global digital, data and analytics at SMG, likened the deal to the practice of buying television inventory in advance.

The deal is not tied to specific SMG clients. Rather, SMG guaranteed that its Starcom, Mediavest and Spark agencies will spend a certain amount on Twitter ad inventory and other projects over a certain number of years—with that inventory being available to all clients across SMG. In exchange, SMG is expects to get better access to Twitter research, like analyses of tweets around TV shows from the tech platform’s recent acquisition of Bluefin Labs.

The deal also calls for Twitter and SMG to work together on new products, like custom surveys querying Twitter users on mobile devices.

twitterStarcom, the media buying and planning agency part of Publicis Groupe, the world’s third-biggest advertising company, will work with Twitter Inc. on how to make money out of the micro-blogging service’s audience, Starcom’s CEO  Maurice Levy told Bloomberg.

Twitter and Starcom MediaVest Group have reached a multi-hundred-million-dollar deal for advertising on the social network, the Financial Times reports. The deal is for “special access” to advertising slots, as well as research data and new, as-yet-unannounced advertising products, in return for which Starcom has committed to spend $200 million — or more — of its clients’ money. Full financial details were not released.

Publicis’s Starcom MediaVest Group “will find the way to monetize their audience,” Levy added in an interview on Bloomberg Television . “This could be pop- ups, this could be video, this could be new formats so we are working very hard with Twitter to find the right way to commercialize their space.” Levy also stated:

The deal with Twitter may involve spending between four to six hundred million dollars over a period of three, four years.

The company has been experimenting, testing, and learning on Twitter for a year and a half, Starcom CEO Laura Desmond said. Which means that Starcom believes Twitter ads are driving real, measurable ROI for its clients. Lisa Weinstein, president of global digital, data and analytics at SMG, likened the deal to the practice of buying television inventory in advance.

The deal is not tied to specific SMG clients. Rather, SMG guaranteed that its Starcom, Mediavest and Spark agencies will spend a certain amount on Twitter ad inventory and other projects over a certain number of years—with that inventory being available to all clients across SMG. In exchange, SMG is expects to get better access to Twitter research, like analyses of tweets around TV shows from the tech platform’s recent acquisition of Bluefin Labs.

The deal also calls for Twitter and SMG to work together on new products, like custom surveys querying Twitter users on mobile devices.