CHANGING PLACES: Miguel Patricio, Claire Howard-Jones, Kenny Mitchell, Andrew Saunders…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Omnicom Group Inc.’s LatinWorks has announced new executive appointments to accelerate the agency’s evolution and better meet client needs.Industry veteran, Leo Olper joins the creative shop, Christy Kranik becomes Partner and other executive shifts announced.
Post Consumer Brands appointed LatinWorks as its’ new Hispanic Marketing Agency of Record for its Hispanic-investment brands.Spark-MediaVest will remain Post Consumer Brands’ media agency of record.
A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Hispanics are widely represented in baseball, including more than 20 percent of players. If you include players with some Hispanic heritage, that jumps to 30 percent. While MLB has long reached out to Latinos, Opening Day 2015 on ESPN Sunday Night Baseball revealed the kickoff of the organization’s first Hispanic ad campaign via LatinWorks.
Spanish-language spots show advertisers’ increasing determination to reach Hispanics, while Skyword provides tips on doing it right. Enterprise tests Spanish spots [youtube https://www.youtube.com/watch?v=AtrG-EWfsSk&w=560&h=315] Car rental
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
LatinWorks, a full-service cultural branding firm that belongs to the Publicis-Omnicom network, announced the launch of nTrigue, a new strategic business unit designed to expand upon the firm’s media planning and buying operations. nTrigue begun operations last week on April 15th, 2014. It will be spearheaded by Keisha Andrews-Rangel in the role of Managing Director. Rangel joined LatinWorks in 2004 and has served as Vice President of Media Strategy, growing the practice to $100 million in media billings during her nine-year tenure. Initially, nTrique will be handling Latinworks accounts such as RadioShack and Domino’s Pizza but Andrews tells Portada that she is working on several pitches for new clients.
RadioShack just announced its new positioning under the “Do It Together” line. After being part of the American retail landscape for more than 90 years, the iconic brand is struggling to survive due to dramatic changes in consumer electronics retailing. Portada interviewed Javier Figueroa, Director of Integrated Marketing at RadioShack, to ask him how he plans to reverse this trend.
Publicis Group and Omnicom agreed to merge and the combined global Advertising Holding is expected to be called Publicis Omnicom Groupe. The merger has important
AUTISM Speaks, the autism advocacy organization, this week is launching a new public service advertising (PSA) campaign aimed at Hispanic and African-American parents. The campaign
LatinWorks, Grupo Gallegos, Alma DDB and The Vidal Partnership won awards for having conceived the ‘Top 5 creative executions of 2013’ at the second annual U.S.H. Idea