Posts Tagged ‘LatinWorks’


Leo Olper Joins LatinWorks

Omnicom Group Inc.’s LatinWorks has announced new executive appointments to accelerate the agency’s evolution and better meet client needs.Industry veteran, Leo Olper joins the creative shop, Christy Kranik becomes Partner and other executive shifts announced.

Major League Baseball Launches Big Hispanic Campaign

Hispanics are widely represented in baseball, including more than 20 percent of players. If you include players with some Hispanic heritage, that jumps to 30 percent. While MLB has long reached out to Latinos, Opening Day 2015 on ESPN Sunday Night Baseball revealed the kickoff of the organization’s first Hispanic ad campaign via LatinWorks.

LINKAGE: Target Doubles Down on Hispanic, Enterprise Speaks Spanish, MaxPoint Goes Public….

Spanish-language spots show advertisers’ increasing determination to reach Hispanics, while Skyword provides tips on doing it right. Enterprise tests Spanish spots Car rental agency Enterprise released a Spanish-language commercial in six U.S. markets, highlighting its service that picks up customers and drives them to rental locations. The 30-second spot by Bromley, “Vamos Por Ti,” began […]

Sales Leads: Chrysler, UFC, MLB, Target, Unilever…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15  NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or […]

nTrigue’s Keisha Andrews: “Media has changed due to digital media and how multicultural consumers self-identify”

LatinWorks, a full-service cultural branding firm that belongs to the Publicis-Omnicom network, announced the launch of nTrigue, a new strategic business unit designed to expand upon the firm’s media planning and buying operations. nTrigue begun operations last week on April 15th, 2014. It will be spearheaded by Keisha Andrews-Rangel in the role of Managing Director. Rangel joined LatinWorks in 2004 and has served as Vice President of Media Strategy, growing the practice to $100 million in media billings during her nine-year tenure. Initially, nTrique will be handling Latinworks accounts such as RadioShack and Domino’s Pizza but Andrews tells Portada that she is working on several pitches for new clients.

RadioShack’s Figueroa: “Our campaign is ment to inspire consumers to think big about technology.”

RadioShack just announced its new positioning under the “Do It Together” line. After being part of the American retail landscape for more than 90 years, the iconic brand is struggling to survive due to dramatic changes in consumer electronics retailing. Portada interviewed  Javier Figueroa, Director of Integrated Marketing at RadioShack, to ask him how he plans to reverse this trend.

ANALYSIS: Publicis Omnicom Groupe Will Have More than 60% of Hispanic Media Buying Power

Publicis Group and Omnicom agreed to merge and the combined global Advertising Holding is expected to be called Publicis Omnicom Groupe. The merger has important implications for the Hispanic advertising and marketing sector. Publicis Omnicom Groupe will have more than 60% of Hispanic Media Buying Power as both Publicis and Omnicom manage some of the largest […]

BBDO, LatinWorks Develop Autism Campaign for Ad Council

AUTISM Speaks, the autism advocacy organization, this week is launching a new public service advertising (PSA) campaign aimed at Hispanic and African-American parents. The campaign features :30 spots in English and Spanish and was developed by BBDO and LatinWorks of Austin, Tex., both part of the Omnicom Group. The campaign targets these two groups specifically because […]

Four Hispanic Shops Win Big at USH Idea Awards

LatinWorks, Grupo Gallegos, Alma DDB and The Vidal Partnership won awards for having conceived the ‘Top 5 creative executions of 2013’ at the second annual U.S.H. Idea Awards Tuesday night in Miami. Overall, 25 winners were selected among hundreds of entries received. The winners represented a total 10 agencies, and covered work pitching automobiles, film festivals, sports […]


MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

In its twelfth annual edition, Portada Miami gathered over 100 decision-makers involved with major brands across all sectors, and provided a space for top quality networking and knowledge-sharing.

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.