Super Soccer Stars, a growing grassroots program looking to build the game in 24 cities in 13 states, has hired longtime sports marketer Adam Geisler as CEO.
Posts Tagged ‘latinos’
Portada speaks to Walton Isaacson’s Rochelle Newman-Carrasco about the importance of social advertising to multicultural campaigns.
Baseball may be America’s favorite pastime, but Major League Baseball is full of Latin American flavor, as many of the leagues stars and biggest fans are Latino. We spoke to the L.A. Dodgers’ Spanish-Language Media Sales Manager Jesse Nuñez to discuss their targeted marketing efforts, and how they incorporate the Dodgers into the way that Latinos identify with […]
Portada sat down with Sergio Carrera, former general manager for US operations at Editorial Televisa, about his new venture Waleteros.com, a pre-paid debit card with services that could be game-changing for the large amount of underbanked Latinos in the United States.
Jessica Alas is the Media Relations Director of Multicultural Markets and Hispanic PR Wire. I recently wrote about the three people you need to add to your radio press list now, and today I want to discuss why the Latina journalist with a blog should be included in your media relations campaign. As marketing and […]