As the US-Hispanic demographic evolves and grows, multicultural strategists and media planners are faced with the challenge of connecting with an audience that cannot be defined by a single language or set of behaviors.
Posts Tagged ‘Latina’
Jessica Alas is the Media Relations Director of Multicultural Markets and Hispanic PR Wire. I recently wrote about the three people you need to add to your radio press list now, and today I want to discuss why the Latina journalist with a blog should be included in your media relations campaign. As marketing and […]