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The 2013 Latin Content Marketing Forum took place last Tuesday in Miami packed with the best Content and Networking Opportunities.

Portada´s Forum brought together the most powerful brand marketers, media owners and agencies in the U.S. Hispanic and Latin American markets.

Download the speaker´s presentations here!

foro

 

The 2013 Latin Content Marketing Forum took place last Tuesday in Miami packed with the best Content and Networking Opportunities.

Portada´s Forum brought together the most powerful brand marketers, media owners and agencies in the U.S. Hispanic and Latin American markets.

Download the speaker´s presentations here!

foro

 

What is content marketing and why is everyone talking about this? These are some of the questions that will be addressed starting Tuesday morning, as a group of brand marketers, publishers and advertisers gather in Miami for the Latin Content Marketing Forum, organized by Portada Magazine, at this city’s Intercontinental Hotel.

Kicking off Tuesday’s agenda was Jennifer Leen Berglund, interactive marketing manager, multicultural marketing at General Mills, who who encouraged the audience to tap into quality, relevant content to associate with their respective brands.

“Content is your new way to market,” said Leen Berglund, who showcased some insights behind Qué Rica Vida, a General Mills initiative that targets Latina moms in the U.S. by providing them with culturally relevant content information and advice with a particular focus on food.

Que Rica Vida recently partnered with Outbrain, which has helped served Que Rica Vida’s links on other sites and high-profile publishers, including People en Español or Univision.com. Also display advertising. “I believe there is a role, but when I try to drive somebody deep into my content, I’ve been more successful with platforms like Outbrain.”

Que Rica Vida has a mobile app, but the company’s focus has been on the relaunch of its website, but Leen Berglund acknowledges a lot of the traffic coming to their site comes from a mobile device.

The results, so far, have been “great,” says Leen Berglund. Traffic to Que Rica Vida in April was 35% higher than prior year; while traffic from organic search is up 350% over August 2012.

General Mills’ Que Rica Vida Key Learnings

• Put away the campaign mentality. Your content has to be on, all the time
• Bilingual is critically important, but presents challenges
• Know your audience: In the case of General Mills, it has learned its audience is mobile heavy and highly visual

 

10 Reasons

Why You Must Attend the Portada Latam Summit and Latin Content Marketing Forum next Tuesday and Wednesday.

  1. “Get Ready for the Big Game” and learn how you should reach Global Latin Audiences through Content Marketing Opportunities: There are more than 500 million Spanish and Portuguese Speakers to engage with your content and market your products!ç
  2. If you have global growth aspirations you need to be in Brazil. Hear from Claudio Ferreira, publisher of Veja, one of the world’s largest and most influential magazines, how you should position yourself in the Brazilian market for the next decade. Get actionable tips about the best Go-to Market Strategy to reach the rapidly emerging Brazilian Middle class.
  3. Get Ready for the Big Game- The latest key insights from New York City. Learn from Digital Media “Maven” Nicholas Denton, Founder and CEO of Gawker Media about content optimization, native ads and more…
  4. If you want to reach Latin American audiences in an efficient way you need to get ready for the “Big Game of Digital Advertising Technologies”. Benefit from the insights of Leonardo Loisa, Sr. Regional Marketing Leader, AMD and learn from how AMD reaches Latin American Audiences via Digital Advertising Technologies.
  5. It’s all about Data: Discover how to use data and customer insights as the main input in planning your Latin American marketing campaigns. Do you need to refresh your approach and incorporate rocket scientists to you team? Hear the answers from experts including Diego Fernandez, Director of Media and Digital North America Burger King Corporation, Max Sichel, CEO, Grupo Copesa and Axel Steinman, VP Emerging Markets, Advertising and Online Business, Microsoft Advertising.
  6. Get literally ready for the Big Game with Ben Jankowski, Group Head, Global Media Mastercard and Virginia Pereira, Head of Media Latin America, Mastercard. Discover how Mastercard is activating sports content worldwide and about the crucial role of the 2014 FIFA World Cup in Brazil and 2016 Olympics in Rio de Janeiro to engage with Latin American Audiences.
  7. Get ready for the big Speed Networking Game. Meet all the corporate, agency and media stars at Portada’s popular Speed Networking Function. You will leave the events with tons of valuable business cards!
  8. Is Mexico the new Brazil? Find out at the panel Country Focus Mexico. You will get inside market intelligence from major Mexican and panregional brand marketers!
  9. Find out how you should reach out to Journalists in the Age of Content Marketing. Should Bloggers and Brand Marketers also be considered Journalists? How can agencies and brand marketers work with Journalists in a productive way without compromising their editorial integrity?
  10. “Get Ready for the Big Game” also means to understand how Content and Technology integrate and leverage each other. Get actionable tips and insights from leading Marketers at Pepsi, Coca Cola, Telemundo, Group M, Starcom, Adobe, Nokia and more…

Register now!!

10 Reasons

Why You Must Attend the Portada Latam Summit and Latin Content Marketing Forum next Tuesday and Wednesday.

  1. “Get Ready for the Big Game” and learn how you should reach Global Latin Audiences through Content Marketing Opportunities: There are more than 500 million Spanish and Portuguese Speakers to engage with your content and market your products!ç
  2. If you have global growth aspirations you need to be in Brazil. Hear from Claudio Ferreira, publisher of Veja, one of the world’s largest and most influential magazines, how you should position yourself in the Brazilian market for the next decade. Get actionable tips about the best Go-to Market Strategy to reach the rapidly emerging Brazilian Middle class.
  3. Get Ready for the Big Game- The latest key insights from New York City. Learn from Digital Media “Maven” Nicholas Denton, Founder and CEO of Gawker Media about content optimization, native ads and more…
  4. If you want to reach Latin American audiences in an efficient way you need to get ready for the “Big Game of Digital Advertising Technologies”. Benefit from the insights of Leonardo Loisa, Sr. Regional Marketing Leader, AMD and learn from how AMD reaches Latin American Audiences via Digital Advertising Technologies.
  5. It’s all about Data: Discover how to use data and customer insights as the main input in planning your Latin American marketing campaigns.  Do you need to refresh your approach and incorporate rocket scientists to you team?  Hear the answers from experts including Diego Fernandez, Director of Media and Digital North America Burger King Corporation, Max Sichel, CEO, Grupo Copesa and Axel Steinman, VP Emerging Markets, Advertising and Online Business, Microsoft Advertising.
  6. Get literally ready for the Big Game with Ben Jankowski, Group Head, Global Media Mastercard and Virginia Pereira, Head of Media Latin America, Mastercard. Discover how Mastercard is activating sports content worldwide and about the crucial role of the 2014 FIFA World Cup in Brazil and 2016 Olympics in Rio de Janeiro to engage with Latin American Audiences.
  7. Get ready for the big Speed Networking Game. Meet all the corporate, agency and media stars at Portada’s popular Speed Networking Function. You will leave the events with tons of valuable business cards!
  8. Is Mexico the new Brazil? Find out at the panel Country Focus Mexico. You will get inside market intelligence from major  Mexican and panregional brand marketers!
  9. Find out how you should reach out to Journalists in the Age of Content Marketing. Should Bloggers and Brand Marketers also be considered Journalists? How can agencies and brand marketers work with Journalists in a productive way without compromising their editorial integrity?
  10. “Get Ready for the Big Game” also means to understand how Content and Technology integrate and leverage each other. Get actionable tips and insights from leading Marketers at Pepsi, Coca Cola, Sony Music, Group M, Starcom, Adobe and more…

 Register now!!

Hispanic Content Marketing expert Javier Farfán will present at Portada’s Latin Content Marketing Forum on June 4 in Miami’s Intercontinental Hotel.  Farfán, Senior Director of Cultural Branding, at PepsiCo , will share insights on  best practices in Hispanic Content Marketing.   Make sure to buy your tickets at the early bird rate (expires this Friday April 19!) .9

Javier Farfan, Latin Content Marketing ForumFarfán will provide an in-depth presentation on how Pepsi integrates paid, owned and earned media and how it markets through different platforms (mobile, social media, offline etc).

As Portada Senior Correspondent Laura Martinez wrote in an interview of Javier Farfán, “when it comes to rocking the Hispanic marketing boat, Javier Farfán is in a category of its own.” As PepsiCo.’s senior director of cultural branding, the New York City-native has a very challenging job: To reimagine the way the soft-drinks giant talks to an increasingly complex, multicultural and bilingual young crowd. Farfan’s presentation at the Latin Content Marketing Forum will also  shed light on how Pepsi targets English-dominant, bicultural and Spanish dominant Hispanics.

Latin Content Marketing ForumPortada’s Latin Content Marketing Forum will take place on June 4th, 2013 in the just renovated Intercontinental Hotel in Miami. The Latin Content Marketing Forum will analyze the enormous role content marketing can play in the Latin (U.S. Hispanic and Latin American) market space, which belong  to the fastest growing markets in the world.

Make sure to get your ticket. Early bird registration expires this Friday April 19. The Forum can be attended in combination with Portada’s 2013 Latam Advertising and Media Summit which takes place in the same hotel.

Other major Thought Leaders speaking at these  major  events   include:

  • Ben Jankowski, Group Head, Global Media, Mastercard
  • Jorge Laverde, Marketing Head, Latin American North, Nokia
  • Nick Denton, CEO and Founder, Gawker Media
  • Mario Cordon, CMO, Open English
  • Benjamin Jankowski, Head Global Media, Mastercard
  • Mariano Moro, Latin American Marketing Director, The Coca Cola Company

    Learn more about the enormous role Online Video can play in the Latin (Latin America and U.S. Hispanic) marketing space. Book now for our Latin Online Video Forum, a required event for any marketing professional.

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