Tag

Latin American

Browsing

What: New York based and LatAm targeted ad-optimization startup Data Gran claims that it can help customers reduce their expenditures in digital advertising by at least 20 percent and increase revenues. Data Gran raised an undisclosed amount of capital from Wayra Colombia (a fund owned by Spain’s Telefonica) and Quake Capital earlier this year.
Why it matters: Many marketers still refer to digital marketing as a “black box” with major inefficiencies. A new set of ad-tech companies have launched recently in order to reduce waste.

 

Colombian tech startup Data Gran,  founded by Carlos Mendez,  has been receiving a lot of attention recently by global corporations as it helps its customers reduce their expenditures in digital advertising by at least 20 percent and increase revenues.

The Company recognizes the creation of new marketing strategies and marketing budgets optimization as the two main challenges managers and CEOs face today. Taking this into consideration, Data Gran offers an artificial intelligence toolkit aimed at developing marketing strategies and optimizing digital advertising spend across Facebook, Instagram and Alphabet Inc ’s Google Display Network and Google AdWords.

How does it work? Data Gran’s Big Data Analysis engine asks businesses to upload their databases and select a specific industry, according to trade publication Latam Tech. Then the platform’s predictive analysis software returns data on business trends such as association rules and clustering, among others. This streamlines companies’ process by providing them with information on trends within their industry, allowing them to analyze what other companies are doing, and find novel ways to stay ahead.

Clients can also use the AdOptimizer to select their digital marketing objective and choose their preferred channel. Customers are only required to select their budget and campaign length. After that, Data Gran will do the rest.

Data Gran has achieved monthly sales of around US$120,000, and Mendez expects this to increase to up to US$300,000 after the launch. Should this occur, it will bring the company’s total first-year revenue to US$2 million. For 2018, assuming a few big clients like Telefonica S.A., one of its VC-backers, will sign up, Data Gran expects revenues of at least US$1 million per month.

Funding

Data Gran has been valued at US$5 million. “We first received capital from Wayra, then from Quake Capital in NY, and we just received another investment round from a Family Office in the United States,” founder Carlos Mendez told the Latin American Private Equity and Venture Capital Association.

What: Veritone®, Inc. continues global expansion with artificial intelligence solution for  FOX Sports Brasil.
Why it matters: Latin American FOX Division Using Veritone Artificial Intelligence will extract new value from Broadcast Content.The agreement with FOX Sports Brasil comes after Veritone’s recent new agreements with CBS RADIO and most recently with iHeartMedia.

Veritone®, Inc., provider of artificial intelligence (AI) insights and cognitive solutions, announced that it has continued to expand internationally by growing its presence in the Latin American market, where the media and entertainment market in Brazil alone is projected to reach US$43.7 billion by 2021. Brazil’s leading sports broadcaster, FOX Sports Brasil, has selected an on-premise deployment version of the Veritone aiWARE™ platform to cognitively enrich and index both archived content and live streams.

Manuel Monroy is leading Veritone’s efforts in Latin America. Mr. Monroy is a former cloud architect and product owner of RealSense, a computer vision technology endeavor at Intel Corporation, and a former investment director at Intel Capital. He has served as an advisor to businesses in the U.S. and Latin America in the areas of strategic planning and mergers and acquisitions.

The relationship with FOX Sports Brasil represents the first instance of aiWARE for Xcellis® in partnership with Quantum. Supplied and integrated by Seal Broadcast & Content for FOX Sports Brasil, aiWARE for Xcellis is an award-winning hybrid on-premise and cloud version of the AI platform from Veritone.

The relationship with FOX Sports Brasil represents the first instance of aiWARE for Xcellis® in partnership with Quantum

“Our expansion into Latin America and our new relationship with FOX Sports Brasil are part of our strategy to afford purpose-driven AI services across the world, stay close to our clients, and foster stronger relationships with international experts,” said Chad Steelberg, chairman and chief executive officer of Veritone. “By having a presence in Latin America, we are positioned to deliver premium services, technology and partner support that will help us deliver unmatched business value to customers in this market.”

“Incorporating Veritone’s artificial intelligence capabilities into our media workflows is an important step toward a smarter future in broadcast media,” said Luis Santos, vice president of engineering and operations at FOX Network Group Latin America. “With aiWARE, we will be able to uncover previously-unavailable insights from our libraries of archived media as well as from live content.”

The agreement with FOX Sports Brazil comes after Veritone’s recent new agreements with CBS RADIO and most recently with iHeartMedia to provide these market-leading broadcasters with near real-time ad and content tracking, comprehensive analytics, faster content extension, and smarter media management for their broadcasts.

Headquartered in Costa Mesa, Calif., Veritone has presence in New York, Los Angeles, San Diego, Washington D.C., London and now Latin America.

What: Content marketing and services company Skyword has appointed George Levy as Director of Brand Partnerships for the US Hispanic and Latin American markets
Why it matters: Content Marketing is increasingly a major driver in the Marketing plans of U.S. Hispanic and Latin American companies. Several specialized content marketing firms are entering the Latin space.  Levy will lead Skyword’s efforts to help major brands build meaningful connections with customers in these markets through original storytelling.

djQzJdCG_400x400 Skyword, a content marketing and services company, has announced the appointment of George Levy as Director of Brand Partnerships for the U.S. Hispanic and Latin American markets. In this position, George will lead the efforts to help major brands build meaningful connections with customers in these markets through original storytelling.

8eda7239d1fd010de1a9a771fd2cab2a_400x400Fluent in English, Spanish, and conversational in Portuguese, Levy comes to Skyword with 15 years of experience creating and executing digital marketing strategies across Latin America and the US Hispanic market. He served as Regional Partner Development Manager for Microsoft Latin America and was part of the founding team at Yupi.com, a Spanish-language portal that Microsoft later acquired. Most recently, he was Chief Engagement Officer at Mundial Sports Network, a leading Latino sports network ranked #1 by comScore. Levy earned a Bachelor’s degree at Florida International University. He lives in Miami, Florida with his wife and daughter.

Challenges

What are the challenges content marketing firms face when reaching out to Latin American brand marketers? According to Levy, “The main challenges are two:  There is a historic reliance from marketers to rely on the old interruption model; and, second,  there is a perception that creating breakthrough content at scale to support the many cultures within the USH and LATAM communities is difficult and expensive.” According to Levy, “the truth is the interruption strategy is less and less effective every day. Consumers increasingly experience “banner blindness” and are actively avoiding interruptions, expressing their annoyance with brands who interrupt their consumption of content.And while it used to be prohibitively time consuming and expensive, Skyword was built to help marketers break down the barriers of creating great content at scale for the many cultures within the U.S. and LatAm markets. We embrace storytelling as a viable alternative to traditional advertising and have developed a model to help brands quickly and affordably build and monetize a loyal audience.” Levy concludes that  his goal is to “help us refine brand stories across each unique country and its communities, and truly empower these stories to move forward.”

Ensuring that its clients have the expertise and resources that they need to connect with customers across cultures, languages, and geographies is a top priority at Skyword. Most recently, the company launched its global solution which empowers brands to connect with people all over the world through stories aligned with their passions and interests.

For brands to stay top of mind in today’s digital world, they have to deliver relevant, meaningful experiences that inspire and motivate customers.

The Skyword Global Platform

Skyword recently launched Skyword Global, a platform that allows brand marketers the ability to deploy content marketing programs worldwide with the internationalization of the platform, which includes translation, spelling, and grammar tools across multiple languages and time-zone sensitive editorial and publishing capabilities. Spanish and Portuguese are both included within Skyword’s language capabilities.

Skyword global also expands Skyword’s network of professional content creators (freelance writers, videographers, photographers and editors) to different countries and regions, enabling brands to work with professionals living in target markets. By partnering with creators that have a deep knowledge of the specific US Hispanic and Latin American audiences, brands create a more authentic, personalized storytelling experience for their customers.

What: Brazilian Movile, one of the largest Latin America’s  mobile app developers,  is expanding globally while attracting tech interest in the Brazilian  market.
Why it matters: In addition to its headquarters in Brazil, Movile has extended its presence in the U.S. tech community by opening an office in Sunnyvale, California expecting US entrepreneurs will be happy to do business with  Latin American companies as  smartphones have become more widely used all over developing countries.

descarga (1)Brazilian technology conglomerate Movile, a mobile services and software developer in Latin America, has been investing and acquiring new businesses over the past year to expand globally and draw attention to that country. Although the company is already extending its reach to global markets such as China and the U.S., the increasing activity of industry players such as Apple, Facebook and Google in Latin America is making companies set eyes on the region.

Movile revenues have increased in Latin America, at the same time smartphones have become more widely used all over developing countries in the region. Movile has recently launched the paid- app for children PlayKids in China, which actually became the most sold and number two most popular app in Brazil (behind “Clash of Clans” and ahead of “Candy Crush”).

“Brazil entrepreneurs need to think big and we are here to play big,”said Movile’s co-founder Eduardo Henrique during a press reception in San Francisco.

In addition to its headquarters in Brazil, Movile has extended its presence in the U.S. tech community by opening an office in Sunnyvale, California. Based on PlayKids and Movile’s apps success, it’s likely that companies in Silicon Valley will be thrilled to do business with Latin American entrepreneurs as well.

Based on PlayKids and Movile’s apps success, it’s likely that companies in Silicon Valley will be thrilled to do business with Latin American entrepreneurs as well

“Latin American entrepreneurs can go global, but they need to shake hands with Silicon Valley,” added Henrique.

Big industry players such as Facebook and google have noticed Movile’s successful growth of its business in Latin America.An example of which is Facebook CEO Mark Zuckerberg holding his first-ever “town hall meeting” with the social media’s user community in  Bogota, Columbia,  while Google announced that their Project Ara, a modular smartphone, will be first introduced in Puerto Rico.In addition, Apple has also revealed they would bring iAds to Brazil and Mexico in that product’s first expansion outside of the U.S. The introduction of Apple’s iAds advertising platform into Latin America follows the company’s entry into the Brazilian retail market last year.

This reflects how the Brazilian market, equally to China and India,  is becoming a major option for tech companies when it comes to expand their business outside th U.S.

Founded in 1998, Movile has around 30 million monthly users who account for 50 billion transactions a year on the company’s platform. The tech company supplies games, education, and entertainment applications for feature phones, low-end mobile handsets with very limited capabilities. Among these app are: Apontador (their version of Yelp), Cinepapaya (mobile ticketing), and iFood (similar to GrubHub).

What:The Trans-Canada Advertising Agency Network (T-CAAN) and the San Jose Network (SJN) have announced a hemispheric alliance that will share resources and expertise through the cooperative operations of both networks.
Why it matters: The global alliance of T-CAAN and SJN will allow member agencies and their respective clients in Canada, US, and Latin America to meet the challenges of an increasingly global marketplace with strategic and actionable solutions.

descarga (3)The Trans-Canada Advertising Agency Network (T-CAAN) and the San Jose Network (SJN) have announced a hemispheric alliance that will share resources and expertise through the cooperative operations of both networks. T-CAAN is the one of the largest Canadian independent agency network with 27 member agencies and SJN is the largest MARCOM group servicing cultural convergent markets in the U.S. and Latin America.

The alignment will create a significant footprint of expertise in the Americas that spans every significant market in the U.S., Latin America and Canada, with a combined network of 44 agencies in over 20 countries. The networks total US $950+ million dollars in combined global billings.

Executives from both networks met to formalize the alliance and develop plans for leveraging their combined footprint to bring greater opportunities to their members and clients. The global alliance of T-CAAN and SJN will allow member agencies and their respective clients to meet the challenges of an increasingly global marketplace with strategic and actionable solutions.

All members of both networks are independent agencies, highly regarded in their respective markets. Clients who engage the networks for marketing programs in multiple Canadian markets can centralize all activity through T-CAAN and SJN, instead of having to work with multiple agency partners around the world. The member agencies operate as branch offices, providing fast, top-quality and dependable service for all member agencies.

“This alliance is truly a game-changer for today’s brands and will provide expertise, local knowledge and insight into economically important regions and cultures,” stated Bill Whitehead, Managing Director of T-CAAN. “Some of our members were looking to tap into the growing Latin American markets, and SJN delivered the best model to achieve that objective. Joining forces enhances all of our members’ expanded reach and capabilities,” he added.

“While the world has become smaller, media fragmentation and consumer sophistication have grown exponentially.  This alliance allows our affiliates and members to converge our diverse marketing and channel expertise, from traditional advertising, to the full spectrum of digital and public relations, to better serve our clients throughout the Americas”, said George L. San Jose, President & COO of SJN.

“As Bill and I first started talking, we quickly realized that we shared the same objective: To provide our clients with the kind of powerhouse talent, spirit, innovation and agility that you can only find in best-in-class independent agencies,” he added.

T-CAAN (Trans-Canada Advertising Agency Network) has been Canada’s local connection for marketing communications since 1963.

The San Jose Network (SJN) was established in 1992 and is one of the largest marketing communications group servicing multicultural convergent markets in the U.S. and Latin America. Made up of 17 independently owned agencies, SJN offers clients access to local expertise in countries via a centralizedmanagement approach.

 

What: Latin American broadcasters Brazil’s Globosat and Colombia’s Caracol TV have signed a Memorandum of Understanding to launch a Spanish-language pay-TV channel in the United States in 2015.
Why it matters:The new joint venture will air existing content from Globosat and Caracol and will also develop new  fiction programming aimed at the US market. (Caracol competitor RCN, also Colombian, provides content to the MundoFox network.)

descargadescarga (1)Brazil’s Globosat and Colombia’s Caracol TV. Two major Latin American  broadcasters, have signed a Memorandum of Understanding to launch a Spanish-language pay-TV channel in the United States in 2015. This will be Globosat’s most ambitious international expansion to date.

This will be Globosat’s most ambitious international expansion to date.
 

The new joint venture will air existing content from Globosat and Caracol and will also develop new high-quality fiction programming specifically aimed at the US market, which is one of the fastest growing markets in the US. Globosat will provide its know-how and library of Portuguese-language fiction, which can be dubbed into Spanish or adapted as formats. The operating budget and programming details of the new channel will be unveiled in October.

Both networks believe that their new pay-TV channel will be able to compete with Univision and NBCUniversal’s Telemundo over the audience, as they have gained increasing control over this market with popular telenovelas and new Spanish-language shows for US viewers.

Globosat, part of the privately controlled Globo group, is the biggest pay-TV operator in Latin America, with 34 Brazilian channels – spanning news, fiction, sports, culture, education and live entertainment – including 15 HD channels, 10 PPV channels and 6 VOD channels.The network already has partnerships in the US, including with MGM, NBC-Universal, Fox and Playboy. To tap into the US Hispanic market,the company  needed strategic partnerships given that it’s core programming is in Portuguese.

Caracol TV, part of the publicly-listed Valorem Group, is Colombia’s largest free-to-air broadcaster, producing 5,200 programming hours per year, and is one of Latin America’s largest producers of telenovelas, including titles such as “El Cartel”.Caracol has offices in Miami, Madrid and Bogota and has maintained an production deal with Televisa (which owns about 38% of Univision).Caracol also operates its own US Hispanic pay-TV channel, Caracol TV International, launched in 2003, that focuses on news, entertainment and sports, and has over 2.1 million subscribers.

“Globosat, with almost 23 years of existence, has accumulated major experience in launching pay TV channels in collaboration with leading international groups. For us it’s a natural step to look carefully at the fastest growing sector in the US – the Spanish-language pay TV market,” said Globosat’s CEO, Alberto Pecegueiro.

Caracol’s CEO, Gonzalo Córdoba Mallarino commented that Globosat, “is the partner that we all wanted in this long-term project, which aims to strengthen our existing presence in the Hispanic market in the USA. This is a recognition of the quality of Colombian TV production and reaffirms our dedication to innovation and expansion into new sectors and markets, with new and refreshing content in a market we know and that is increasingly demanding.”