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Latin American region

Cisneros Interactive and PERFORM Group close an advertising representation deal for Latin America

Cisneros Interactive, a division that encompasses all of Cisneros’ digital initiatives, has signed up an advertising representation deal with PERFORM Group, the digital sports content group. Following this agreement, Cisneros Interactive’s mobile and online ad networks for the Americas, Adsmovil and RedMas, respectively, will commercialize PERFORM’s advertising inventory and products in certain Latin American markets.

Mobile’s impact on Latin America economies according to GSMA

GSMA has released an assessment of the impact of the mobile industry in Latin America.
The report, known as “Mobile Economy Latin America 2013,” revealed that during 2012 the mobile industry generated over 3.7 percent of Latin America’s GDP, contributing US $211 billion to the region’s economy.