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What: PERFORM Group,a digital sports content group,will work with Cisneros Interactive in Latin America.
Why it matters: Cisneros Interactive will market PERFORM’s advertising inventory in the region,Through its’ Interactive’s mobile and online ad networks RedMas and AdsMovil.

CISNEROSCisneros Interactive, a division that encompasses all of Cisneros’ digital initiatives, has signed up an advertising representation deal with PERFORM Group, the digital sports content group. Following this agreement, Cisneros Interactive’s mobile and online ad networks for the Americas, Adsmovil and RedMas, respectively, will commercialize PERFORM’s advertising inventory and products in certain Latin American markets.

This deal allows Adsmovil and RedMas to sell mobile and online display media and video at a pan-regional level out of its Miami headquarters, and in territories such as Puerto Rico, Venezuela, and Peru markets where PERFORM does not have a direct sales force. Through this partnership brands in these countries will be offered their first opportunity to advertise on this digital sports platform, effectively targeting the fanatical communities that access PERFORM’s assets.

PERFORM, attracts over 44 million unique users per month through Goal.com, one of its most important properties. The group, also syndicates video highlights across multiple major media sites such as Mediotiempo in Mexico and Gazeta Esportiva in Brazil.It counts as well with rights for Copa Libertadores, Copa Suramericana, Ligue 1 Francesa, Serie A Italiana, Liga Argentina, Liga Mexicana, ATP, UFC and NBA.

“PERFORM offers one of the best point of entries to connecting with a great number of avid sports fans in Latin America. This partnership gives Adsmovil and RedMas advertisers access to premium sports inventory and the opportunity for brands to engage with consumers across the web and their mobile devices with video pre-rolls, rich media, and traditional advertising. It enhances their already strong coverage in major Latin American markets,” emphasized Victor Kong, President of Cisneros Interactive.

“Partnering with RedMas and Adsmovil in Latin America, will bring tremendous value to sports fans, leagues and advertisers in the region. We will enable brands to execute cohesive, content-driven campaigns using a variety of digital advertising solutions,” stated Federico Polak, GM, PERFORM Latin America.

What? GSMA’s report showed the impact of mobile industry in Latin America.
Why it matters?It revealed  that the industry generated over 3.7 percent of Latin America’s GDP, contributing US $211 billion to the region’s economy.

Licensed: Creative Commons
Licensed: Creative Commons

GSMA has released an assessment of the impact of the mobile industry in Latin America.

The report, known as “Mobile Economy Latin America 2013,” revealed that during 2012 the mobile industry generated over 3.7 percent of Latin America’s GDP, contributing US $211 billion to the region’s economy.

353,000 men and women were directly employed by Mobile in the region and contributed over US $39 billion to public funding.

The sector is expected to generate 4.5 per cent of GDP by year 2020 and to directly provide 453,000 jobs. By year 2017, is projected to contribute US $50 billion in public funding.

By June 2013, there were 632 million connections and 319 million subscribers in Latin America, equivalent to penetration rates of 104 percent and 52 percent respectively and exceeding global average developing market penetration rates of 79 percent connections and 38 percent subscribers.

“Latin America is one of the most diverse regions in the world in terms of its economic and social development but is unified by the growing contribution of mobile. Future benefits will come increasingly from mobile broadband and new applications and services. However, the region urgently needs more transparent and predictable regulation to support this important opportunity,” said GSMA’s Chief Regulatory Officer Tom Phillips.

Source: Mobile Marketing Watch 

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