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Latin America Advertising market

Soccer World Cup expected to ad US $500 million to Latam Ad Expenditures

Global ad spend will increase by 5.6% at current prices in 2014, according to Warc. ZenithOptimedia, however, predicted a 5.4% growth for 2014.The FIFA World Cup is believed to be one of the main drivers of this growth estimated for 2014. The FIFA World Cup will boost this global ad spend approximately by US $1.5bn this year and especially in Latin America, where it may add US $500m to the region ad market.