We are introducing our new monthly column written by Lorena Hure, who provides “tidbits” or “digital nibbles” of the latest in the Latin American Digital Media market. That is, those news which only the industry insiders are aware of and do not come from any press release. Thus, all updates that Portada’s audience clearly deserves to know.
We made an analysis of the Top 20 Most visited sites in the U.S Hispanic and LatAm Markets, according to ComScore. In both rankings, there are
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
Santiago Duran has been appointed by Google to be the new Media Strategy Lead-Spanish LATAM based in Mexico City. Duran tells Portada that he will
Undertone, a company that creates digital advertising solutions for brands, has announced the acquisition of argentinian Sparkflow, an all-in-one platform for cross-screen rich media advertising. The transaction accelerates Undertone’s core capability of bringing unique, high impact formats to market and simplifies the process of building cross-screen advertisements, opening up new creative possibilities for marketers and agencies.The acquisition signifies Cygnus Capital, venture capital firm focused on digital economy, first important achievement.
What: Swiss Mobile software developer Myriad Group has revamped its msngr social messaging service by renaming it Versy and turning it to a more content-driven social experience.
With the start of the Copa America 2015, June 11 until July 14 in Chile and one of the most anticipated sports events of the year, soccer passion and emotion will be running high throughout Latin America. While the popularity of soccer is very widespread throughout the Southern continent, what soccer means to fans and how they live their passion is very different. Havas Sports & Entertainment has published the study: “Fans, Passions and Brands”, which surveyed 21,000 fans across 16 countries, and aims to understand the motivations and behaviors of soccer fans and their relationship with brand sponsors.
App SnapChat raises US$537.6 million, reaching a possible US$16 billion valuation which would make the app maker among the world’s most valuable startups.Messaging services are becoming some of the most highly valued startups in the industry. Snapchat still has to face competence from big players like Whatsapp and Facebook own chatting service , which have led the company to consider a possible IPO in the nearest future.
Luxury Goods and Services Marketing is going to be very well represented at our upcoming 7th Annual edition of the Portada LatAm Summit in Miami June 3 and 4. We just got the confirmation from 4 major players in the Latin American Luxury Goods and Services Sector.
People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Fred Medina – BBC Worldwide ::: Tim
Busca Corp., a leading digital entertainment network headquartered in La Jolla, California, has signed a multi-year license agreement with Rotten Tomatoes to launch Tomatazos.com, the official Spanish language movie ratings and reviews site.
What: Twitter is expanding its operations in LatAm by opening new offices in Miami, Mexico and Colombia. Guilherme Ribenboim will now be VP Latin America, and Matthew Drinkwater, has
People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Jorge Portugal – Volkswagen Brazil ::: Twitter
Oded Lida Greiss is the founder and CEO of Digital Ventures Europe, a company founded in 2013 and located in Spain, whose mission is to help technology companies scalable solutions to expand into global markets.In this article, we interview Oded, in order to find out more about the services they can provide to technology companies in Latin America, willing to start operating in new international markets.
Dentsu Aegis Network has announced the acquisition of Brazil’s leading Out-of-Home agency group, OOH Plus, and the launch of Posterscope in Latin America.
What: Founded by Entrepreneurs German Herebia, Carlos Cordoba, and Gonzalo Alonso, Buenos Aires, Argentina based Audio.Ad just launched a digital audio advertising platform for the U.S. Hispanic
Audio.Ad introduced a digital audio advertising network for the U.S. Hispanic market and Latin America. The platform allows advertisers to distribute audio advertising spots through terrestrial radio programs broadcast online and audio streaming services.
What: Latin3 has become the Latin American agency of record for Panasonic System Communications Company of North America. Why it matters:The agency will handle Panasonic’s digital marketing,
DataXu, provider of programmatic marketing software, and Eikon Digital, a digital media and technology company, have announced a partnership in Latin America exclusive of Brazil.
Avon Products Inc. is splitting its Latin American operations between two executives as the beauty products company continues its turnaround efforts.In addition, Chief Marketing Officer Patricia Perez-Ayala will be leaving the company on Jan. 2 according to a company’s statement.