What sites and platforms are most-visited in Latin America? What kind of content do they prefer? What are the particularities of each country? In this article you’ll find the answers to those questions (according to comScore’s monthly report).
[ctahfb] A summary of this week’s most exciting news in online video in the U.S. and Latin American markets. If you’re trying to stay up-to-date
Portada sits down with Teads CEO Pierre Chappaz to discuss the latest in advertising technology, the company’s pioneering of outstream video and just what makes
A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of this week’s most exciting news in online video in the U.S. and Latin American markets. If you’re trying to stay up-to-date with these constantly-evolving markets, look no further.
Portada analyzes the latest comScore rankings for unique viewers in Latin America, country by country.
Facebook has emerged as a powerful platform for advertising, particularly because of video’s ability to transmit beautiful, immersive messages to targeted audiences. But what happens when certain audiences, like much of Latin America, don’t have access to the bandwidth or devices to stream those videos?
Carlos Espíndola (3M), Denisse Guerra (Estée Lauder), Martín Jones (L’Oréal) and Borja Beneyto (Starcom MediaVest) give Portada an exclusive look at their Latin American marketing and media 2016 forecasts.
A summary of the most exciting recent news in online video in the U.S. and Latin America. If you’re trying to stay up-to-date with these constantly-evolving markets, look no further.
The expansion means AppNexus becomes Microsoft’s exclusive technology and programmatic sales partner in Bolivia, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Paraguay, Uruguay, Venezuela and Vietnam. Portada has heard that Microsoft Advertising’s panregional sales team will be mostly dismantled.
A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Portada takes a look at the latest developments in big publishers’ monetization strategies in Latin America. How can general monetization efforts align effectively with approaches to winning over Latino readers?
Versy, a social messaging platform that merges 150 content channels with group chats, is targeting US-Hispanic and Latin American markets, customizing the user experience to their unique needs.
In which 4 Latin American countries does LinkedIn make the top 10 list? Which countries have a particularly high amount of local players among the leading sites? And what country has no less than 3 financial institutions among its top 10 players? Find out , as we analyze the September ComScore rankings in 9 Latin American countries.
A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
The NextTV CEO Summit took place in Miami this week, and we found out what the major players in the Latin American pay-TV sector had to say about the OTT revolution, Nextel’s LatAm expansion, governmental regulations and more.
The last three months of the year are always intense in the Latin American digital media marketplace: planning events and celebrations, calculating and predicting how to end the calendar year, launching new projects to catch the last wave of ad money before the relative calm,that usually comes with the first quarter of the new yeaer. And it can get chaotic, says Portada digital media expert writer Lorena Hure.
Pedro Labarta is Managing Director Mexico and LATAM at Brand Networks. Brand Networks is a platform that helps brands to plan, optimize and automate paid
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
Brazilian beer brand Skol is the most valuable brand in Latin America, with 20% growth in 2015, taking its brand value to US$8.5bn. Last year’s number one Corona moves to second position with growth of 6% to US$8.5bn.