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STUDY: The State of Mobile in Argentina and Brazil

The Mobile Marketing Association (MMA) Millward Brown and NetQuest ran a study on mobile users in Argentina and Brazil to generate insight on opportunities in the mobile market and preferences and profiles for different targets.

RESEARCH: The State of Mobile App Marketing in LatAm

AppsFlyer has released its latest data study, The State of App Marketing, which aims to analyze the state of mobile app marketing in relation to how users interact with apps, how often and when they install and engage with apps and how often they use them.When it comes to setting marketing strategies involving mobile applications, it is important to consider both users’ behavior, as well as the operating system they use.