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latam summit portada 2013

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[youtube https://www.youtube.com/watch?v=HUqLwR7Yqbg]

Nick Denton, CEO and Founder of Gawker Media, was one of the main highlights during the first day of the Portada Latam Summit in Miami.

The web entrepreneur, known for pushing boundaries and for his constant clashes with so-called “conventional media,”  came across as a charming, bright and thoughtful observer of the digital media space. During an on stage interview conducted by Laura Martinez, Portada’s Senior Correspondent, Denton provided details about the recent launch of the Spanish-language version of Gizmodo, and explained the economics of the digital advertising and media space.

“We can become viable with a two-person, full- time staff by using our Kinja discussion platform, content from Gizmodo in English and a team of freelancers,” he noted.  “We can become profitable very quickly compared to a traditional media company, which needs to hire dozens of journalists, and may need up to 5-10 years to be profitable,” Denton noted. He also said that blogs and content about gadgets are among the most profitable online publishing segments.

Denton cited Gawker’s proprietary Kinja Discussion Technology as one of the main factors behind Gawker’s overall success. “Kinja helped us to establish a viable and independent stand alone media company with the best in modern discussion and blog technology.

Beyond Banner Advertising 

Another factor for Gawker’s success are its creative solutions for advertisers, that go beyond banner advertising. “We provide solutions for marketers to have meaningful conversations with our audience.” As an example he cited a State Farm campaign that had State Farm’ financial experts answering questions from the Gawker audience.

The Kinja commenting system has also allowed Denton and his team of over 100 writers at Gawker Media to provide a suitable platform for advertisers, PR firms and brand marketers to interact directly with a story, a writer and the top commenters. This, Denton says, is a great way to monetize your content and avoid the middle man (i.e. ad networks.)

In the end, Denton said, everything boils down to one thing. Good stories. Good content. “If you have great content, readers are going to come; and advertisers will want to work with you.”

As marketers are turning to Latin markets in the U.S. and Latin America for growth, we are today revealing a pathbreaking agenda for the Latin Content Marketing Forum (June 4th) and the 5th Annual Latin American Advertising and Media Summit (Afternoon of June 4th and June 5th). Both events will take place in Miami’s InterContinental Hotel.

The two days are packed with presentations and panels that will provide marketing, media and advertising agency executives the latest actionable insights and entice them to expand their reach in Latin America and the U.S. Hispanic market.

Join the conversation with the hashtag #PortadaLatin

REGISTER AT THE SPECIAL PROMOTION

Book at the special Online Promotion Rate for the Latam Summit and the Latin Content Marketing Forum and get one hotel night at the InterContinental Hotel in Miami for free! Limited time offer until May 13! Early Bird registration expires this Friday April 19. Take advantage of the Early Bird Combo registration (Latam Content Marketing Forum and Latam Summit!) here:

Portada’s highly anticipated Latin Content Marketing Forum will feature major players in Hispanic and Latin American Content Marketing.

Highlights will include:

  • General Mills’ best in class Hispanic Content Marketing program. Jennifer Leen Berglund, Interactive Marketing Manager – Multicultural Marketing, General Mills will talk about why Content Marketing is crucial to reach out to U.S. Hispanics and about how International Corporations should use content to maximize their Latin markets exposure.
  • Journalists in the Age of Content Marketing. Journalists and other content producers are at the core of Content Marketing. They are targeted as “Earned Media” by Agencies and Brand Marketers. How can agencies and brand marketers work with Journalists in a productive way without compromising their editorial integrity? Answers will be provided by Nuria Net, Managing Editor, Features – Digital, Fusion, Nicol Turner-Lee, President and CEO, NAMIC, Alberto Collazo, Ford, Communications and Emilio Sanchez, President and Editor in Chief, Voxy.
  • Pepsi’s Hispanic Content Marketing Strategy. Javier Farfan, Senior Director of Cultural Branding, PepsiCo will provide key insights on how Pepsi integrated paid, owned and earned media. Farfan’s comprehensive presentation will also delve into how it caters to its English-dominant, bicultural and Spanish dominant Hispanics.

Latam Summit highlights will include:

  • Nick Denton, CEO and Founder Gawker Media. Find out why everyone is talking about Gawker when its CEO Nick Denton sits down with Portada’s Laura Martinez to talk about Native Advertising, E-Commerce and the future of digital Journalism.
  • Claudio Ferreira, publisher of Brazil’s Veja Magazine, the second largest magazine in the world . Ferreira, a key player in Brazilian media will provide his vision about the future of the Brazilian Advertising and Media markets.
  • Advertising/Marketing Technologies: The Writing is on the Wall – Why Data will increasingly be the king in Latin American Advertising Latin American marketers and media executives will explore how data can be used as a key asset that turns challenges into opportunities.
  • Sports Marketing: Ben Jankowski, Group Head, Global Media, Mastercard and Virginia Pereira, Head of Media Latin America, Mastercard, will show how Mastercard uses sports content to connect with Latin American audiences.

REGISTER AT THE SPECIAL PROMOTION:

Book at the special Online Promotion Rate for the Latam Summit and the Latin Content Marketing Forum and get one hotel night at the InterContinental Hotel in Miami for free! Limited time offer until May 13! Early Bird registration expires this Friday April 19. Take advantage of the Early Bird Combo registration (Latam Content Marketing Forum and Latam Summit!) here:

SPONSORS OF THE LATIN CONTENT MARKETING FORUM

SILVER SPONSOR

Skyword

BRONZE SPONSOR

Outbrain

Already Confirmed Sponsors of the Latin American Advertising and Media Summit include:

SPONSOR OF EVENING RECEPTION

Batanga Media

LEADER SPONSOR PLUS

ESPN International

SPONSOR OF NETWORKING FUNCTION

Critical Mass

LEADER SPONSOR

Alcance Media

DISTINGUISHED SPONSORS

Publicitas

DG

Televisa Publishing and Digital

ATTENDEE BAG SPONSOR

Latcom

 

 

 

As marketers are turning to Latin markets in the U.S. and Latin America for growth, we are today revealing a pathbreaking agenda for the Latin Content Marketing Forum (June 4th) and the 5th Annual Latin American Advertising and Media Summit (Afternoon of June 4th and June 5th). Both events will take place in Miami’s InterContinental Hotel.

The two days are packed with presentations and panels that will provide marketing, media and advertising agency executives the latest actionable insights and entice them to expand their reach in Latin America and the U.S. Hispanic market.

Join the conversation with the hashtag #PortadaLatin

REGISTER AT THE SPECIAL PROMOTION

Book at the special Online Promotion Rate for the Latam Summit and the Latin Content Marketing Forum and get one hotel night at the InterContinental Hotel in Miami for free! Limited time offer until May 13! Early Bird registration expires this Friday April 19. Take advantage of the Early Bird Combo registration (Latam Content Marketing Forum and Latam Summit!) here:

Portada’s highly anticipated Latin Content Marketing Forum will feature major players in Hispanic and Latin American Content Marketing.

Highlights will include:

  • General Mills’ best in class Hispanic Content Marketing program. Jennifer Leen Berglund, Interactive Marketing Manager – Multicultural Marketing, General Mills will talk about why Content Marketing is crucial to reach out to U.S. Hispanics and about how International Corporations should use content to maximize their Latin markets exposure.
  • Journalists in the Age of Content Marketing. Journalists and other content producers are at the core of Content Marketing. They are targeted as “Earned Media” by Agencies and Brand Marketers. How can agencies and brand marketers work with Journalists in a productive way without compromising their editorial integrity? Answers will be provided by Nuria Net, Managing Editor, Features – Digital, Fusion, Nicol Turner-Lee, President and CEO, NAMIC, Alberto Collazo, Ford, Communications and Emilio Sanchez, President and Editor in Chief, VOXXI.
  • Pepsi’s Hispanic Content Marketing Strategy. Javier Farfan, Senior Director of Cultural Branding, PepsiCo will provide key insights on how Pepsi integrated paid, owned and earned media. Farfan’s comprehensive presentation will also delve into how it caters to its English-dominant, bicultural and Spanish dominant Hispanics.

Latam Summit highlights will include:

  • Nick Denton, CEO and Founder Gawker Media. Find out why everyone is talking about Gawker when its CEO Nick Denton sits down with Portada’s Laura Martinez to talk about Native Advertising, E-Commerce and the future of digital Journalism.
  • Claudio Ferreira, publisher of Brazil’s Veja Magazine, the second largest magazine in the world . Ferreira, a key player in Brazilian media will provide his vision about the future of the Brazilian Advertising and Media markets.
  • Advertising/Marketing Technologies: The Writing is on the Wall – Why Data will increasingly be the king in Latin American Advertising Latin American marketers and media executives will explore how data can be used as a key asset that turns challenges into opportunities.
  • Sports Marketing: Ben Jankowski, Group Head, Global Media, Mastercard and Virginia Pereira, Head of Media Latin America, Mastercard, will show how Mastercard uses sports content to connect with Latin American audiences.

REGISTER AT THE SPECIAL PROMOTION:

Book at the special Online Promotion Rate for the Latam Summit and the Latin Content Marketing Forum and get one hotel night at the InterContinental Hotel in Miami for free! Limited time offer until May 13! Early Bird registration expires this Friday April 19. Take advantage of the Early Bird Combo registration (Latam Content Marketing Forum and Latam Summit!) here:

SPONSORS OF THE LATIN CONTENT MARKETING FORUM

SILVER SPONSOR

Skyword

BRONZE SPONSOR

Outbrain

Already Confirmed Sponsors of the Latin American Advertising and Media Summit include:

SPONSOR OF EVENING RECEPTION

Batanga Media

LEADER SPONSOR PLUS

ESPN International

SPONSOR OF NETWORKING FUNCTION

Critical Mass

LEADER SPONSOR

Alcance Media

DISTINGUISHED SPONSORS

Publicitas

DG

Televisa Publishing and Digital

ATTENDEE BAG SPONSOR

Latcom