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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

 

  • Nissan

Nissan has officially opened its all-new Latin America design studio, known as The Box, in Sao Paulo. The new studio is meant to be a creative lab for designing future mobility solutions. With the motto “Disruption through Fusion,” its mission is to merge and translate Latin American and Japanese cultures as it develops new Nissan projects targeting both Latin American and global markets.The studio uses an open format, including a lounge and a C-Zone (creative zone), where the entire team works collaboratively. Most of the office interior has been created by the studio’s designers, such as the stairs and the meeting room table. The interior design has also been carefully developed to inspire, with a Japanese Zen garden and an engawa – a strip of flooring that resembles a porch – to make a connection with nature.The new studio is part of the expansion strategy of Nissan Latin America, which celebrated five years last April, and will play a key role in the company’s global growth. It will work in collaboration with Nissan’s design studios located in Japan, London, Shanghai and San Diego.

 

  • Radisson Hotel Group

Radisson Hotel Group announced the signings of two new-build Radisson hotels in Brazil in partnership with Atlantica Hotels. The hotels span the country from the Pinheiros District in São Paulo to the northeastern coast in the Flecheiras Village. Each hotel will feature the new Radisson design, which includes a comfortable natural look and feel that encourages a balanced environment. Radisson hotels provide opportunities to create experiences that center around social spaces, food and drink, guest rooms, meetings and wellness through the brands signature amenities.Radisson Hotel São Paulo Pinheiros will be located in the Pinheiros District and Radisson Hotel Flecheiras will be built near the beautiful beaches along Brazil’s northeastern coast. Atlantica Hotels is a licensee for Radisson Hotel Group’s brands in Brazil including: Radisson Blu®, Radisson®, Radisson RED® and Park Inn® by Radisson. The two companies have enjoyed a longstanding relationship in Brazil that now includes 14 hotels in operation.Radisson Hotel Group is celebrating 30 years in Latin America.

 

  • LATAM/Avianca

Changing market dynamics are driving several network adjustments at Latin America’s two largest airline groups – LATAM and Avianca Holdings. Those companies are navigating currency pressure and rising fuel costs, and as a result they are working to maximise the profitability of their respective networks.

LATAM Airlines Group  is opting to cut some long haul flights and service to Argentina, and instead will focus on regional international routes and growing service in Brazil’s domestic market as its competitor Avianca Brazil continues to shrink.The airline is cutting eight routes in 2019 and adding nine new pairings. All the new routes are within South America and the cuts are largely focused on Argentina, along with some long haul markets that have weaker demand. LATAM executives recently explained that the company was cutting its international supply to Argentina by 20%. Argentina is in the midst of economic turmoil and its currency has plummeted, which has affected international inbound travel to the country. Government data show that international passenger levels fell year-on-year from Jun-2018 to Dec-2018, falling as much as 7% both in Oct-2018 and Nov-2018. Domestic passenger levels grew steadily in 2018, but there is little doubt that Argentina’s airlines battled weak yields. Pablo Chiozza, SVP USA, Canada & Caribbean, LATAM Airlines Group is a member of Portada´s Travel Marketing Board. 

Avianca’s adjustments include essentially exiting Peru’s domestic market and cutting some service to the US from its Bogotá hub. At the same time, the company is opting to add capacity from Bogotá to some larger domestic routes in Colombia and Chile.Other routes that Avianca is cutting in 2019 include Lima-Mendoza, and Bogotá to Montreal, Boston and Chicago O’Hare. It is also eliminating service from Cartagena to Pereira and New York JFK.Of all the routes it is cutting in 2019, it only faces competition on two of the pairings – LATAM on flights from Lima to Mendoza, and Viva Air Peru and Aeropostal on services between Cartagena and Pereira.Overall, Avianca is suspending 16 routes but also stated that it was adding capacity on its routes from Bogotá, to Medellín, Cali and Santiago.Avianca is planning modest capacity expansion in 2019. Its current guidance shows a range of flat growth to a 2% increase.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Hilton

Global hotel chain Hilton will celebrated its milestone 100th anniversary in the midst of the most dynamic year in the company’s storied history.  To mark the occasion, hundreds of hotels around the world, including throughout the Caribbean and Latin America, extended Hilton hospitality beyond their doors by taking “Random Acts of Hospitality” to their communities – everywhere from Buenos Aires to Mexico City and Aruba to Rio de Janeiro.As it looks ahead to its next century, Hilton also announced the creation of The Hilton Effect Foundation, which will help create a better world to travel by investing in both organizations and people having a positive impact on the communities Hilton serves. The Foundation is launching this week with 15 grants to organizations that will support communities around the world, including Latin America. These inaugural grants will support programs around the globe that are creating opportunities for youth, aiding in disaster recovery, and supporting water stewardship and sustainability.Hilton now offers 17 distinctive brands across 113 countries and territories, with more than 5,700 properties and continues to grow with a new hotel opening somewhere in the world every day. Hilton first entered the Caribbean and Latin America in 1949 with Caribe Hilton, marking the company’s first international hotel and birthplace of the piña colada. Today, the company has a portfolio of nearly 150 hotels and resorts open and welcoming travelers in 24 countries across the region, while having more than doubled its presence in the last five years.With one of the industry’s fastest-growing pipelines, Hilton plans to expand to nearly 20 additional countries by 2020. There are already more than 2,400 hotels in Hilton’s construction pipeline, and approximately one of every five hotel rooms under construction around the world is a Hilton. In the Caribbean and Latin America, the company has nearly 90 hotels under development across 14 different brands in more than 25 countries. Luis Perillo, VP, Sales & Marketing, Caribbean & Latin America, Hilton is a member of Portada´s Travel Marketing Board. 

 

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • LATAM airlines

Emirates airlines recently announced a codeshare deal with Brazil’s LATAM airlines. The new arrangement will apply to Brazilian domestic routes already serviced by Latin America’s largest carrier.Emirates passengers can now fly on the same itinerary to 17 Brazilian destinations from Rio de Janeiro and São Paulo.The agreement between Emirates and LATAM was announced on May 2nd. The new deal enhances the already-impressive destination portfolio of the Dubai-based airline. According to Emirates’s 2018-2019 performance report published in September 2018 the company’s global fabric covers 161 destinations in 85 countries.The Gulf airline already operates daily flights from Dubai to Sao Paulo and Rio. Both routes are serviced by the carrier’s A380s, although from June 1st this year a newly-refurbished Boeing 777-200LR will fly the Rio route.The Emirates codeshare destinations from São Paulo–Guarulhos International Airport include Curitiba (CWB), Florianópolis (FLN), Porto Alegre (POA), São Luiz (SLZ) and Manaus (MAO).Passengers will also be able to fly from Rio de Janeiro to Buenos Aires and Santiago de Chile from June 1st, according to Sam Bridge writing for Arabian Business.Chilean LATAM airlines group was formed by the merger of LAN Airlines and TAM Airlines in 2012. The airline group – Latin America’s biggest and one of the largest in the world – operates a colossal network of passenger and cargo services throughout Latin America and the rest of the world.

  • Avianca

Avianca Brazil suffered another severe blow. A couple of days ago, executives from Avianca Airlines – the “mother” company of the Colombian group also controlled by businessman Germán Efromovich – landed in São Paulo to design the new structure of the conglomerate after the increasingly likely demise of Avianca Brasil.The Colombians are already talking to Azul, Gol, and Latam regarding agreements to share flights within Brazilian territory.Sharing flights with Azul, Gol, and Latam will enable Brazilians to fly on a domestic route operated by competitors and then board an Avianca Airlines flight abroad, according to a source close to the negotiations.The Colombian company intends to sign these contracts by the second semester. Currently, all flights of the group in Brazil are shared with Avianca Brasil.The Colombian group also wants to build a commercial structure in Brazil for the sale of international tickets. Currently, the mother brand operates direct flights to Bogotá and Lima, running regularly.

  • Huawei

Huawei has relaunched its smartphone business in Brazil and maintained its plans to set up a local manufacturing operation following a strategic review.The Chinese company had folded its consumer division in the country in 2015 and made a comeback this week, with a flash sale of its two high-end devices, the P30 Pro and P30 lite.As opposed to how the company used to operate five years ago, where it would supply mobile carriers, where only a tenth of new devices are sold, Huawei has now partnered with major Brazilian retailers.Both models being sold in the flash sale today (17) are not part of the company’s plans for local production. Rather, the firm plans to make more basic options locally.At the time, the company also announced that it would partner with Brazilian consumer goods manufacturer Positivo , who would handle the import and sales aspects of the operation, as well as after sales and technical support for the Huawei products in Brazil, and potentially making them. Brazil is the fourth largest smartphone market in the world. 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • HVS

HVS announced that the firm’s Mexico City practice has assumed responsibility for expanding the HVS presence across Latin America under the leadership of Richard Katzman. The HVS Mexico City office, established in 2007, holds a leading position in Mexico and across Central America for hospitality consulting and valuations. During the past year, it has expanded its presence and is active in projects from Colombia to Chile, leveraging the best practices established in Mexico across the Latin American region. HVS has conducted market and feasibility studies and appraisals for hotel assets in urban areas and resort destinations throughout Mexico; in addition, it has completed due diligence for IPOs for two hotel-specific FIBRAs (Mexico’s REIT-like investment vehicle) and has advised on development strategies for hotel chains and investors. The HVS Mexico City team also participates in the analysis of complex master-planned resort projects and urban mixed-use projects. HVS’s annual Hotel Investment Conference, HVS MexHIC, is broadly considered to be the best in Mexico.Richard Katzman, HVS Managing Director and Senior Partner, and Maxim Gomez, Senior Project Manager, of HVS Mexico City will be further expanding the HVS presence across Latin America.

  • SERVICIOS FINANCIEROS DIGITALES

A Latin American company SERVICIOS FINANCIEROS DIGITALES has signed an agreement with Wallet Factory for the supply of a mobile platform. The tech platform will allow SERVICIOS FINANCIEROS DIGITALES to launch a personal finance app Piggypay in Latin America. Piggypay is a mobile wallet app for micro-loans and payments. The app will target Latin American mass market to offer inclusive mobile micro-finance. The pilot launch of Piggypay is scheduled for August 2019.The app will allow users to receive a micro-loan, make payments, pay bills and transfer money. The user can apply for a micro-loan directly in the app. Piggypay will offer multiple micro-loan choices from various financial institutions. Users can pay for goods and services listed in the app or pay in-store with QR code. To use payment services the user links debit or credit card to the app. For a QR payment, the user scans the item or store code, and then enters the amount to be paid. The app allows to make money transfer from the card using the recipient’s phone number or by entering card details.

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Pepsi

Pepsi’s new global tag line “For the Love of It” will replace “Live For Now” in 100 countries (not including the U.S.).Throughout 2019, the new “For the love of it” visual identity and jingle will be brought to life through design-led packaging, out-of-home artwork, and commercials and digital content distinct to each of the brand’s offerings. According to Roberto Rios, senior vice president, marketing, global beverage group, PepsiCo, the campaign is a move at “celebrating” what the brand stands for – an icon rooted in entertainment. The soda brand launched a series of videos this week focusing on the drink’s bubbles, taste and refreshment and is working with Now United, a pop group put together by music veteran Simon Fuller, on a new jingle.New ads using the tagline are likely to air first in Latin America and Eastern Europe, Pepsi said.

 

  • Santander Chile & LATAM Airlines 

Banco Santander Chile has agreed with LATAM Airlines to renew and extend for 7 years the commercial and strategic alliance that they have maintained for 24 years and that will benefit more than one million customers included in the SANTANDER LATAM Pass program.Banco Santander Chile, the country’s largest bank, strengthens its commercial alliance with LATAM Airlines, the largest airline in Chile and Latin America, forming the fourth largest loyalty program in the world. The agreement will continue to contribute to the consolidation of the Bank’s leadership in the Chilean market.For 2019, it is estimated that Banco Santander clients will take over one million trips free of charge thanks to the SANTANDER LATAM Pass Program.

 

  • SC Johnson

SC Johnson is fulfilling a worldwide commitment made nearly 10 years ago by expanding its industry-leading global ingredient transparency program to Latin America and delivering transparency to consumers everywhere around the world who use its products. SC Johnson has led the industry toward greater transparency and continues to disclose beyond industry standards. The company has also led the charge with governmental bodies for positive reform of chemical management and disclosure. When the company first announced its ingredient transparency plan, regulations requiring ingredient disclosure did not exist. SC Johnson’s pioneering approach began in earnest in 2009, with ingredient disclosure programs launched in the U.S. and Canada. In 2016, the company’s European ingredient transparency program was unveiled at WhatsInsideSCJohnson.com. One year later, the Asia Pacific market was added to SC Johnson’s global ingredient transparency program. Latin America is the final piece of the puzzle.The 133-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Canopy LATAM

Canopy Growth Corporation, through its Latin American-focused subsidiary, Canopy LATAM Corporation, is proud to introduce Spectrum Cannabis Peru S.A.C. (“Spectrum Cannabis Peru”), the newest member of the growing global Spectrum Cannabis family. Spectrum Cannabis Peru will operate as part of the Canopy LATAM network and with Peru poised to introduce new regulations for the use of medical cannabis, this new in-market entity is uniquely positioned to support the opening of the Peruvian market while leveraging Canopy Growth’s global expertise in patient and physician education, as well as in medical cannabis production.This announcement directly supports Canopy Growth’s strategy of securing first mover advantage to realize the opportunities generated by evolving cannabis regulations across the region and the world.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

 

  • LATAM Airlines

One of South America’s largest air carriers, LATAM Airlines, completed its first-ever direct flight from Latin America to Israel.The trip took place from the Chilean capital of Santiago via São Paulo/Guarulhos-Governador André Franco Montoro International Airport to Ben-Gurion International Airport outside of Tel Aviv. This is the sole direct route from Latin America to Israel, and will function once a day on Sundays, Tuesdays and Thursdays.From January to November of this year, Israel has experienced 146,000 tourists from Latin America—a 62 percent increase compared to 2016, according to Israel’s Tourism Ministry. Pablo Chiozza, SVP USA, Canada & Caribbean, LATAM Airlines Group is a member of Portada´s Travel Marketing Board.

 

 

  • W Hotels

W Hotels Worldwide, part of Marriott International, has announced the opening of W Costa Rica – Reserva Conchal, the first W hotel in the country.W Costa Rica is located within a 2,300-acre nature reserve just minutes from Tamarindo, an internationally-renowned surf spot that has earned a reputation among amateur and professional wave enthusiasts. With more than 75 hotels in 50+ destinations worldwide, W Hotels & Resorts offer luxury, boutique hotels with a unique focus on design, music and fashion.

 

 

 

  • Bodega Luigi Bosca/ L Catterton

Bodega Luigi Bosca | Familia Arizu, one of the oldest and most renowned wineries in Argentina, announced that it has received a significant strategic investment from the Latin American fund of L Catterton, the largest and most global consumer-focused private equity firm in the world. Through its investment, L Catterton will partner with the Arizu family to support the global growth of the winery’s iconic brands and their long-term vision to expand into the most important international markets. Terms of the transaction were not disclosed.Bodega Luigi Bosca will continue to be run and managed by the Arizu family, who have built and developed the prestige and preeminence the winery enjoys today.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Delta Air Lines

Delta Air Lines, strengthened by its deep ties with Aeromexico, is relaunching nonstop service between Minneapolis-St. Paul and Mexico City. The year-round, daily flight is slated to begin June 8. It marks Delta’s third announcement of a new international destination for Minneapolis-St. Paul International Airport this year. Delta flew between its Twin Cities hub and Mexico’s capital city several years ago, but didn’t have enough passengers to support the route and ceased service in August 2011. Since then, Delta and Aeromexico have formed a close joint venture — with Delta owning 49 percent of the Mexico-based carrier — which expands connecting traffic in both cities and increases the route’s chance of success.Aeromexico is the largest airline in Latin America and Mexico City’s Benito Juarez International Airport is the region’s busiest airport. MSP passengers connect there to 41 other destinations in Mexico and Latin America, MSP officials said.

  • Newell Brands

Newell Brands, a premier consumer goods company, has selected WPP as its communications partner for its portfolio of brands globally following a review. In January, WPP will launch Team Newell to accelerate Newell Brands’ growth globally. Geometry, Mindshare and Eicoff will add their respective expertise in shopper marketing, media investment management and direct response television to Team Newell. Additionally, the former Wunderman (now Wunderman Thompson) has been engaged on the client’s digital marketing work, and VMLY&R on social media. Those agencies join existing Newell agencies, BCW, Superunion and Wunderman Thompson as Team Newell. The team, which will be based in New York, will continue to be led by Eva Ruzicka.Omnicom’s PHD was the global media buying incumbent for the company’s Rubbermaid brand since 2013, and did not compete to defend. Newell’s domestic marketing spend was US$101.5 million in 2017, according to Kantar Media. Global spend this year will be about US$80 million.Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®,Mr. Coffee®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, and Yankee Candle®.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • LATAM airlines

Chilean owned LATAM airlines has announced that it will operate three weekly flights between Montego Bay, Jamaica and its major hub in Lima, Peru starting July 1 next year. LATAM Airlines Group is Latin America’s largest airline group operating more than 1,200 flights per day and transports 67-million passengers per year. The airline has one of the largest route networks in the world, offering air services to around 140 destinations in 25 countries. LATAM has significant presence in six domestic markets in Latin America: Argentina, Brazil, Chile, Colombia, Ecuador and Peru.

 

 

  • Hilton

Hilton announced the opening of Hilton Guadalajara Midtown, the Hilton Hotels & Resorts brand’s second hotel in Guadalajara and eighth property in Mexico. This opening is also a celebrated addition to Hilton’s expanding portfolio in the country, where the company has more than 60 hotels across seven brands welcoming travelers. Situated in the heart of the city’s financial and business district, the 225-room vibrant hotel in Guadalajara features a swimming pool, fitness center, signature restaurant, two bars and more than 11,500 square feet of flexible event space.Conveniently located less than 12 miles from Guadalajara International Airport, Hilton Guadalajara Midtown offers travelers access to Plaza del Sol shopping center as well as neighboring markets and attractions such as Teatro Degollado, Lake Chapala and Expiatory Temple. Guests can also take the famed Tequila Tour by train from Guadalajara to Tequila Jalisco.

 

  • Univar

Univar Inc., a global chemical and ingredient distributor and provider of value-added services, announced the opening of a new sales center in Colombia, to expand Latin American reach. The new sales center brings additional product, market and technical expertise to the region and expands Univar’s overall presence in important growth markets.Univar will continue to expand the Colombian sales center through 2019 as the company looks to further strengthen its presence in the Latin American region.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Llao Llao

Argentinian exclusive resort Llao Llao, located in the city of Bariloche, has appointed  Socialive as its creative, digital and media agency.

 

 

 

 

 

  • Grupo Habita

The pioneer of boutique hotel design in Mexico, Grupo Habita, has partnered with the global hotel industry’s leading guest acquisition platform, SiteMinder, to capitalize on the rise of international tourists in the country.Grupo Habita, which launched at a time when Mexico City struggled to appeal to international leisure travelers, has brought leisure tourism into less-travelled destinations for almost two decades. The hotel group has amassed 12 lifestyle properties across Mexico, as well as two in the United States, and today says technology will allow it to continue innovating and tapping into new source markets.Mexico ranked as the sixth most visited country in the world in 2017, with 39.3 million international visitors. It is expected to achieve a new record in 2018, having attracted more than 30.5 million international visitors during the first nine months, which is up 6.8% based on year-on-year figures.Already, Grupo Habita is working on future must-see destinations, including the remodeling of a mansion in Puebla, Mexico, and new properties in both Los Angeles and Austin, Texas.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

What: We talked to brilliant members of Portada’s Council System to find out where they think the industry of marketing is heading in the immediate future.
Why it matters: In view of the accelerated pace at which the industry is evolving, companies need to get ready for what is coming in marketing.

The Age of Mobility

It is undeniable that we are living in an era of unprecedented change. Consumers have fully moved to digital and social media, and new technologies boost this transition. More personalized and targeted ad formats help create deeper engagement between brands and consumers,  and data is the main ingredient that allows companies to understand new opportunities.

As a new study on the State of the Media Industry by Ooyala states, “[Audiences] are now used to finding video content wherever and whenever they are looking for it, so mobile isn’t a novelty anymore— it’s the expectation.” Now, companies need to make sure to keep up with the consumer, and not the other way around. The Ooyala study found that mobile video and social video consumption are rising steadily; brands and media companies need to devote more effort to targeting consumers on those media.  “It’s about getting better targeting for the right consumer at the right time in their lives, that’s a big part of it,” says Rafael Lopez-de-Azua, Head of Media and Digital – Latam, Coty. “There’s always question marks specifically about how good is the data and the accuracy of that data, but there are really good solutions for the U.S. Hispanic market.”

Data, an Unavoidable Beacon

Recently, companies have begun to accept that the incorporation of new technologies and data-specialized teams is inescapable. Data-driven technologies like AI, Blockchain, and connected home and voice technologies are changing forever the way consumers relate to media and products, to the point that new realities are merging with ours.

“I guess not only the marketing but the whole world is going towards data, data, data,” comments Pablo Chiozza, SVP USA, Canada & Caribbean at Latam Airlines. “Nowadays no one runs a marketing campaign, no one launches a product if it’s not supported by hard data, so I guess in the present and the future, all the actions we’re taking are based on data, data, data, so it’s all about how you prepare, not only to gather data but then to read data and to take the most information out of it.”

Challenges of the Media Industry in the Near Future

“One of the biggest challenges we face nowadays is the fact that the old media hasn’t been brought up to speed in terms of data, and what I’d like to see is more integration,” shares Ana Lucía Soto, National Media Manager at JCPenney. “Some of the linear channels like radio and TV that have been continuing this challenge over the years with having data that’s actionable in the same time and manner as digital, I would like to see that come together so that we can deliver media plans in the time that we’re planning them.”

There’s always going to be the need for that human touch that highlights culture; that’s something that machines cannot do and it’s 100% human.

But when asked if she thinks this process could lose touch with humanity, Ana L. Soto explains that automated processes will never take away the human factor. “There’s always gonna be the need to have somebody addressing the human issues and even though things are getting more automated and data is present all around us, I feel like there’s always going to be the need for that human touch that will highlight the culture,” she says. “That’s something that machines cannot do and that’s 100% human. I think there’s always going to be a need to evolve with the times and to catch up with technology, but there’ll always be room for the human factor.”

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • LATAM Airlines

LATAM Airlines, the largest air transport group in Latin America, would be looking to create a new low-cost airline, amid the boom in flights in that segment.LATAM has been pressured by the entry into the market of “low cost” firms but had ruled out joining the model, despite applying certain of its rules on domestic flights.The newspaper El Mercurio said that LATAM entered on March 23 a letter of intent to create an aviation company before the General Directorate of Civil Aviation (DGAC), without providing details of the content.When asked about it, the airline told the newspaper that they are always “evaluating alternatives for the development of air transport in the region.”With this, LATAM -which is currently undergoing a strike by the union of crew members of a subsidiary- would enter to compete with the local Sky Airline and Jetsmart, of the American fund Indigo Partners.The group, with headquarters in Santiago, has operating units in Argentina, Brazil, Chile, Colombia, Ecuador, Paraguay, and Peru.

 

  • Molinos Río de la Plata

Molinos Río de la Plata has expanded its agreement with Havas Group by designating Arena Media its’ media agency of record, Adlatina has reported. As of this month, Arena Media will be in charge of the strategy , media planning and buying for the company’s entire portfolio of brands including Lucchetti, Matarazzo, Gallo, Granja del Sol and Nieto Senetiner, among others.including Lucchetti, Matarazzo, Gallo, Granja del Sol and Nieto Senetiner, among others.

 

 

 

 

  • P&G

The Procter & Gamble Company announced it has signed an agreement to acquire the Consumer Health business of Merck KGaA, Darmstadt, Germany, for a purchase price of approximately 3.4 billion euro(US$4.2 billion), giving it vitamin brands such as Seven Seas and greater exposure to Latin American and Asian markets.This acquisition enables P&G to expand its successful consumer health care business by adding a fast-growing portfolio of differentiated, physician-supported brands across a broad geographic footprint. It also provides P&G with strong health care commercial and supply capabilities, deep technical mastery and proven consumer health care leadership that will complement P&G’s existing consumer Health Care capabilities and brands such as Vicks, Metamucil, Pepto-Bismol, Crest and Oral-B.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Avianca

Avianca, the flag carrier of Colombia, has announced that it will be landing in Germany on November 17.The company will operate five times per week from Munich to Bogota, Colombia’s capital city, and it will offer the opportunity to connect the Bavarian city with more than 20 destinations in Colombia and more than 60 in Latin America.

 

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Mary Kay

Iconic cosmetics company Mary Kay has officially opened its doors on September 1 and celebrated with a ribbon-cutting ceremony on September 15 in Lima, Peru. With a 54-year history, and operations in nearly 40 countries, this expansion strengthens Mary Kay’s already solid foundation in Latin America.The globally-recognized company, with millions of Independent Beauty Consultants around the world, made an initial investment of US$9 million USD in the Peruvian subsidiary. It is based in Lima, covering operations for the entire country. The company enters its newest market, following its recent and successful launch in neighboring Colombia in 2015.The concept of direct selling is more attractive than ever and has been growing in Peru for the past 40 years.

 

 

  • Despegar.com

Latin America’s largest online travel agency Despegar.com, which means “to take off” in Spanish, had an initial public offering.The company debuted at US$26 a share and its’ share price at the close of the day’s trading was US$31.78. Based on the above figures, the company has a market capitalization of US$2.135 billion — making the Latin America’s online travel site the seventh-largest publicly held online travel company in the world, as ranked by market capitalization. Despegar follows in market cap after Expedia Inc., Priceline Group, Ctrip.com, TripAdvisor, Trivago, and MakeMyTrip. The company will use the proceeds of its IPO  to continue growing. Some of that growth might be simply copying what has worked elsewhere as only one out of five airplane tickets are bought online in Latin America, compared with about one in two in the U.S.  According to Chief Financial Officer Mike Doyle, the company‘s priority would be to acquire businesses that are dominant in online travel. Founded in 1999, Despegar operates throughout Latin America, the U.S., and Spain, but its largest market is Brazil via its subsidiary Decolar.com.

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

  • Marriott’s Caribbean and LatAm

Marriott’s collection of Caribbean and Latin American resorts is offering a special group promotion through the end of the year. Group bookings at one of nine beachfront properties, including the JW Marriott Los Cabos and the Aruba Marriott Resort, located throughout the Caribbean & Mexico will receive the “Imagine That” package. The package includes 20 percent off spa treatments, a private check-in area, one upgrade to a suite at a group rate and one free room night for every 35 room nights booked, one complimentary VIP amenity with every suite upgrade, and a free 30-minute Meeting Imagined Themed reception or break.The promotion is valid on bookings made through Dec. 31, 2017.

 

 

  • Air France KLM

Air France KLM SA has teamed up with peer Gol Linhas Aéreas Inteligentes SA to launch a hub in Brazil’s northeastern region.Air France KLM and Gol said the new hub will be located in the city of Fortaleza, from where the French-Dutch giant carrier will operate five flights a week.

 

 

 

 

  • Avianca/Latam Airlines

Through a series of mergers, two major airlines have emerged in South America. Avianca is a major player in the northern part of the continent. LATAM is dominant in the south.Both are fighting for supremacy in Brazil, according to Business Insider. In 2009, Colombia’s Avianca merged with the El Salvador-based TACA Airlines. The two carriers now operate under the ownership of Avianca Holdings, which itself is a subsidiary of Brazil’s Synergy Group. Latam is a result of a 2012 merger between Chile’s LAN Airlines and Brazil’s TAM. The merged company is the largest airline in Latin America, with 46,000 employees operating subsidiaries in Argentina, Brazil, Chile, Colombia, Ecuador, and Peru.The northern countries of South America are a much more competitive market than the southern ones, where competition is generally among local carriers — with the major exception being Brazil. Brazil is South America’s largest and most competitive market. There isn’t a single dominant force there but four well-funded carriers. Avianca is represented by its sister company, Avianca Brazil, while latam is represented by Latam Brazil, the premerger TAM Airlines. The Sao Paulo-based Gol has become one of the strongest force in recent years. Nine-year-old carrier Azul is the fourth airline.Both Gol and Azul have proved to be ambitious in their growth within South America.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Carlsberg Group

Danish brewery group Carlsberg Group has tapped IPG Mediabrands media shop Initiative to handle its global media planning and buying following a competitive pitch.The brands previously worked with Omnicom-owned OMD. The appointment will be effective January 2018. The account is believed to be more than US$100 million globally.

 

 

 

  • Hilton

Hilton has announced the expansion of its Latin American footprint with new deals signed in Central America. Now, Hilton boasts a pipeline of nine hotels across five countries in Central America. These nine projects will deliver approximately 1,300 Hilton guest rooms in Central America, representing more than 10 per cent of the company’s pipeline of approximately 11,300 rooms in Latin America – where Hilton has more than 70 properties under development. The addition of these hotels in Central America will also have a positive impact on employment, representing an estimated 1,000 jobs. The additional properties include: Mahogany Bay Resort & Beach Club, Curio Collection by Hilton, Gran Hotel Costa Rica, Curio Collection by Hilton, Botanika Osa Peninsula, Curio Collection by Hilton, DoubleTree by Hilton Hotel San Jose La Sabana, Hilton Garden Inn Santa Ana, Hampton Inn by Hilton San Jose La Sabana, Hilton Garden Inn Tegucigalpa, Hampton Inn by Hilton David. Hilton currently has a portfolio of more than 100 hotels and resorts open and welcoming travelers in Latin America, with 14 in Central America.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • LATAM

LATAM, the airline that resulted from the merger of TAM from Brazil and LAN from Chile in 2012, is developing into the most respected airline in the Americas and is set to dominate South America. By 2020, this airline expects to be the most dominant in the continent, and it intends to achieve this position with a plan concocted in 2015. LATAM was conceived in 2015 and has become since then the largest airline in Latin America with 46,000 employees operating subsidiaries in Argentina, Brazil, Chile, Colombia, Ecuador, and Peru. LATAM’s modern fleet is made up of more than 300 state-of-the-art Boeing and Airbus jets. In 2016, the airline’s profits jumped 10% to US$568 million with a margin of 6% after streamlining its operations post merger.Since LATAM operates across South America and the Caribbean, most of its flights are international routes.

 

  • Grupo Campari

Grupo Campari, italian alcoholic and non-alcoholic beverages producer, has chosen WPP’s agency team for its’ communication. The group has a portfolio of more than 50 premium brands, including Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier, and has selected WPP’s agencies as its’ global partner for marketing and communication services. The agreement includes advertising, PR, media investment, digital, data management, research, live communication and branding services, both internationally and locally. The Campari team will be based in Milan offices, near Grupo Campari headquarters, allowing each brand to access WWP communication and marketing services around the world.

 

  • Aeromexico

Earlier this year Aeromexico and Delta became the official airlines sponsors of the Mexican National Football Team – and now Mexico’s flag carrier has made the decision to be a sponsor for World Travel Awards Latin America Ceremony.Mexico’s global airline serves more than 90 destinations in Mexico, the United States, Canada, Central & South America and Europe, as well as being the only airline in Latin America to offer customers regular and direct flights to Asia.The eagerly anticipated Latin America Ceremony 2017 will take place at the Hard Rock Hotel Riviera Maya on September 9th.World Travel Awards Ceremonies are widely regarded as the best networking opportunities in the travel industry, attended by government and industry leaders, luminaries and international print and broadcast media.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

@CarlsbergGroup@HiltonHotels @InitiativeWW @LATAMAirlines@GruppoCampari @Aeromexico

Join us at PORTADA Mexico!

More than 50 speakers will take the stage next Wednesday and Thursday (June 7-8) in Miami at PortadaLat. The #PortadaLat agenda has been uniquely curated to provide marketing, media and tech executives with the tools and insights needed to thrive in today’s fast-paced market. We have interviewed some of PortadaLat Top Speakers. They are leading executives from MasterCard, Trivago, Visa, Pepsi, LatAm Airlines and Havas Media. Check out what some #PortadaLat speakers have to say and get ready to get to know them in person!

MasterCard’s Patricio Rubalcaba: “LatAm has a Higher Penetration of Smartphones than Credit Cards”

Rubalcaba provided detailed and in-depth answers to our questions about the development of the Latin American e-commerce and payment sectors.

 

 

 

Victor Lopez, Head of Digital at Havas, on the Panregional Market, Video and More.., 

Victor Lopez, Head of digital media at Havas, says that he is sensing “more optimism around panregional marketing this year.” Lopez also tells us that social and video have come to the forefront and shares his latest experience on their use in marketing efforts.

Trivago’s Jon Eichelberger: “We have to Make a Good Job Impressing Travelers as Switching Costs are very Low”

We talked to Jon Eichelberger, Regional Head, Americas Trivago, in this pre-event interview about the very competitive travel market, particularly as it relates to Spanish-speaking audiences throughout the Americas.

Andres Polo to Present Visa’s New Sports Marketing Strategy at PortadaLat

Andres Polo, VP Digital Marketing at Visa for Latin America, will provide a presentation on how Visa targets the Latin American Millennial consumer through sports content.

PepsiCo’s Ricardo Arias-Nath: “I Constantly See Proofs that a Good Narrative Can Make a Pale Story Colorful.”

Pepsico’s Latin America Beverages Chief Marketing Officer Ricardo Arias Nath will speak about “How Innovation shapes PepsiCo’s Latin American marketing strategy.” We interviewed Arias Nath who answered several questions about PepsiCo’s approach to Latin American marketing.

Pablo Chiozza of Latam Airlines: “Our New Low-Cost Strategy Will Translate into Fare Decreases of Up to 40%”

Portada interviewed Chiozza to ask him about Latam’s new low-cost strategy, the use of marketing tech to acquire new customers and more.

#PortadaLat is next week! Registration: We have added new Ticket Types to Meet Your Needs!

GENERAL PASS: Attend the overall PortadaLat event on June 7 and June 8. All sessions, keynotes, networking, food and beverage included! (US$549)
VIP ATTENDEE: Meet up to 5 high-level brand, agency or media executives of your choice attending or speaking PortadaLat. These 10 minute meetings will take place in a separate room during the first and second day of PortadaLat and are designed to help you build valuable relationships. General Pass offering is included. (US $ 1,999).
DAY 1: SPORTS AND TRAVEL MARKETING DAY (June 7):
The first day of PortadaLat will focus on how technological innovation is impacting key segments of business and marketing with emphasis on Travel and Sports. All sessions, keynotes and marketing-tech showcases are included as well as light food, sandwiches and beverages. (US $199)
DAY 2: BRAND INNOVATION DAY (June 8)
The second day at PortadaLat will celebrate Brand Innovation and showcase how leading companies are boosting brand equity and increasing their relevance in a disruptive environment in Latin America and the U.S. Breakfast, Lunch and Evening Reception Food and Beverages included. (US$ 449!)
Secure your spot and start the PortadaLat journey!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

SPECIAL 50% OFF HOLIDAY OFFER for the subscription to Portada Interactive Database of Marketers targeting LatAm consumers. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

Click here for previous Latam Sales Leads editions

  • Anheuser-Busch InBev

mmlsf1g__400x400Brewer company Anheuser-Busch InBev is said to be considering reviewing its global ad buying business, following its recent takeover of rival SABMiller, Mediapost reports.The company will hire a consulting firm to review existing practices, according to The Wall Street Journal.The company currently works with several ad buying firms including WPP, Publicis Groupe, Dentsu and Interpublic.The review is expected to be conducted in the second quarter of 2017 and cover North America, Europe, APAC, LATAM and Africa amongst other markets.

 

 

  • Aeromexico

descargaAeromexico, Mexico’s Global Airline, announced the launch of Aerobot, a chatbot (automated system which engages in conversation with a user) for Facebook Messenger which lets customers search for flight and other information. Aeromexico is the first airline in the Americas to offer a chatbot, which is available in Spanish and English.Travelers can use Aerobot to search for Aeromexico and partner flights, entering information (origin/destination and dates) to obtain flight schedules and pricing. To complete the transaction, users are linked to Aeromexico’s new mobile-friendly website. (Version in English for the U.S. market: http://m.me/AeromexicoNA)Aeroméxico, recently launched its new digital ecosystem including an all-new website, new check-in kiosks at airports, and soon, a new mobile app, which all together will offer an omnichannel experience to making traveling easier.

  • Hertz/Localiza

descarga-12Hertz Global Holdings, Inc.  has reached a long-term agreement with Localiza, South America’s largest rental car company and the market leader in Brazil, to form a strategic partnership encompassing co-branding in Brazil and use of the Localiza brand in other select markets, customer referrals and the exchange of technology and information.  As part of the agreement, which is subject to approval by the Brazilian antitrust authority (Administrative Council for Economic Defense or CADE), Localiza will purchase the Hertz operation in Brazil.Under the agreement, Localiza customers traveling outside of South America will be referred to Hertz reservation channels. Hertz customers traveling to Brazil will be referred to Localiza, with “Localiza Hertz” branding in many locations, providing them access to a broader network of locations and a larger vehicle fleet than currently offered by Hertz Brazil.The purchase price for the Hertz Brazil operation, which includes both rental car and vehicle leasing, is expected to be R$337 million. Both companies will continue to operate independently until the agreement receives anti-trust approval.

  • Hyatt Regency

descarga-13Hyatt Hotels Corporation has confirmed the opening of Hyatt Regency Cartagena, the first Hyatt-branded hotel in Colombia.The opening of Hyatt Regency Cartagena represents Hyatt’s on-going commitment to developing global brand footprint in key gateway markets, many of which are located in the thriving Latin American region. Located in the Boca grande district, Hyatt Regency Cartagena is designed around one objective: to connect today’s travellers to who and what matters most to them.

Find out who are the brand and agency executives behind these campaigns/moves. Plus detailed contact information on more than 1,500 Corporate Marketers and Agency Executives targeting Latin American consumers.GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com

  • LATAM Airlines 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-840-1311 or e-mail her at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

Click here for previous Latam Sales Leads editions

 

  • Samsung

descarga (1)Leo Burnett Tailor Made has won Samsung regional media account. The account was being handled by Starcom, the agency network that is also part of Publicis Groupe. LBTM already worked as creative hub for the region.

 

  • Olympic Games – Rio 2016 

e_X0eFk8_400x400In the midst of a political and economic crises, Brazil is getting ready for Olympic sports. Six marketers are paying a total of US$420 million (US$70 million each) to sponsor dominant broadcaster TV Globo’s coverage of the games. About 96 million Brazilians watch Globo every day, according to Adage. The network has been bombarding its audience with content and ads for the last year with the aim of building an Olympic spirit under the slogan “Somos Todos Olimpicos” (“We’re All Olympians.”)The six sponsors, Coca-Cola, Procter & Gamble, Fiat, Nestle, Bradesco bank and wireless provider Claro, are paying for an Olympics package that includes ads and mentions on TV and Globo.com,.Globo also created the Gold Team, a group of 10 Brazilian gold medalists who have been in training for two years to be TV presenters. And Globo developed a virtual table that uses augmented reality to recreate key moments from Olympic contests so commentators can explain tactics and strategy.In adition, Dentsu-owned Rio agency NBS and Posterscopeinvented mosquito-killing billboards. The panels attract mosquitos within a 2.5 mile range by emitting the scent of human sweat and respiration and using fluorescent lights. Once trapped, the mosquitos die of dehydration.

  • LATAM Airlines

nLATAM Airlines Group revealed its new aircraft design at simultaneous launch events in countries where the group operates.In addition to the new image of LATAM aircraft, the company presented a number of other changes that will be visible from May onwards, including new uniforms, airport signage and counter design as well as a consolidated website (www.latam.com).The first flight of a LATAM-branded aircraft, a Boeing 767, will depart from Rio de Janeiro on 1 May on a one-off journey to Geneva to collect the Olympic torch.  The specially prepared aircraft will then return on 3 May to Brasilia, the starting place of the Rio 2016 Olympic Torch Relay between more than 300 Brazilian cities.On 5 May, the first three commercial flights of aircraft with the new LATAM image will operate the following routes: São Paulo-Santiago; Santiago-Lima and São Paulo-Brasilia.More than 50 aircraft are anticipated to be rebranded before the end of 2016 and the fleet-wide process is expected to be finalized in 2018.  From 5 May, LATAM’s evolution will also become visible in 13 airports. Changes will range from new-look check-in counters and VIP lounges to rebranded boarding passes and screen displays.

  • Aeromexico

NMZvH2-T_400x400Aeromexico, Mexico’s global airline, was present at the 2016 edition of the Tianguis Turístico travel trade show where it announced its newest routes and flights to further enhance its domestic and international connectivity network.As a symbol of Aeromexico’s commitment to its customers in the State of Jalisco, Goytortua noted that on June 1st, the carrier will start to serve the Cancun market with nonstop flights on board its modern AM Contigo AM B737-800 aircraft with 174 passenger seats, connecting passengers to its domestic and international destinations from cities like Fresno, Los Angeles, Sacramento, and Mexicali, among others. Customers will also be able to continue on their journey to Havana in Cuba from Cancun.     He also announced that on July 1st, the carrier will start to serve the Guadalajara-Mérida route with a daily nonstop flight operated with Embraer 190 aircraft with 99 passenger seats, connecting to Chicago, Ontario, San Francisco, and Tijuana, among other destinations in Mexico and the United States.

  • Starwood

VzPFKJX8_400x400Starwood Hotels & Resorts Worldwide, Inc.®  announced that its Aloft brand will soon debut in Peru, with two new properties in Lima. Aloft Lima Miraflores and Aloft Lima Costa Verde are set to open in 2018. Both hotels are owned by and managed by Libertador, one the leading hotel groups in Peru. Grupo Libertador also owns and manages three Starwood hotels under The Luxury Collection brand in Cusco, Urubamba and Paracas and The Westin Lima Hotel & Convention Center.Aloft is Starwood’s fastest growing brand with 100 hotels in 16 countries now open and the company’s second largest pipeline in hotels.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-840-1311 or e-mail her at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

::: Starwood Hotels & Resorts Worldwide, Inc. – Aloft Asuncion  ::: Royal Enfield ::: Holiday Inn Express & Suites Mexicali ::: Penfolds ::: LatAm Airlines ::: Nuevo Up! – Volkswagen Mexico :::

  • Penfolds

descarga (3)Australian winery Penfolds, from Bristol Group, is increasing its Latin America presence in 2016, according to The Nassau Guardian. The Bahamas has been chosen as a priority market for Penfolds in LatAm. An exclusive selection of Penfolds collection red are available in limited supply as for this month and distributed by Bristol Wines and Spirits.

 

  • LATAM Airlines

vvvvLAN Airlines, part of LATAM Airlines Group, begins ticket sales for its nonstop service between Los Angeles and Santiago, which will operate three times per week between October 16, 2016 and March 25, 2017. The new nonstop service will shorten travel times by 2 hours and 20 minutes when compared to flights with layovers from Los Angeles to Santiago. South American passengers traveling through Chile to the US will enjoy shorter connection times from Los Angeles to 60 destination within the United States and additional destinations in Asia.

  • Volkswagen México

hghghghgAgency Arrechedera Claverol  has released its latest campaign Nuevo Up! for Volkswagen Mexico, Alatina reports. It consists of six spots, which will be available in traditional and digital media,  with the aim of advertising the new model of the German brand. The pieces were produced by Madre foca and directed by Santiago Chaumont. Amigos and  Sorpresa are two of the six videos.

 

  • Aloft Asuncion

Starwood Hotels & Resorts Worldwide, Inc. has debuted its Aloft brand in Paraguay with the opening of Aloft Asuncion. Located in the heart of the city’s financial district, Aloft Asuncion marks the first Aloft hotel in Paraguay and the sixth in Latin America. Aloft is set to more than double its footprint in Latin America from six to 13 hotels by 2018, with new openings in Mexico, Costa Rica, Colombia, Paraguay, Peru and Uruguay.

  • Royal Enfield

Royal Enfield, a manufacturer of motorcycles, bicycles, lawnmowers and stationary engines, is  currently  looking at Latin America and South East Asia regions to grow in international markets. Royal Enfield already has presence in Colombia, where it has established five stores, and now is figuring out a way to enter Brazil, the biggest market in Latin America. The company, however, did not share details on the time frame of entry into the Latin American country. Royal Enfield sells various popular models like Bullet, Classic, Thunderbird and Continental GT.

  • Holiday Inn Express® & Suites Hotel

InterContinental Hotels Group (IHG) has opened the new-build 126-room Holiday Inn Express & Suites Mexicali hotel. This is the first Holiday Inn Express® hotel and the first IHG property to open in Mexicali, Mexico, a growing industrial city. The hotel  is owned and managed by Desarrollo de Activos S.de R.L. de C.V. IHG® (InterContinental Hotels Group) portfolio of hotel brands include InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN(TM) Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-840-1311 or e-mail her at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

::: Cinemex ::: Coca- Cola ‘Taste the Feeling’  ::: Hilton Garden Inn – Peru ::: LATAM Airlines :::  “Quererlos como son” by Blem:::

  • Cinemex

cinemex-

 

Cinemex, one of the largest group of cinemas in Mexico, has confirmed its expansion plan in the U.S. and Latin America to increase its market share through a US$100 million investment that will allow to open 25 centers, in addition to analyze the opportunities Latin America offers. The firm expects to open 25 new facilities in 2016. For that matter, the company expects to invest about US$100 million this year and around US$500 million the next five years, as part of its growth strategy. Cinemex will open cinemas in the United States (the first in Miami) and will open four other resorts in the US territory: one in Florida, two in New Jersey and one in Illinois, hopefully by 2017. The company has been also evaluating the possibility of entering other markets, primarily in Latin America, where they have received several offers.

  • Coca-Cola

descarga (3)Coca-Cola has unveiled a new “one brand” global marketing strategy and a new strapline in seven years, as the company aims  to align its brand approach across international markets, Mandmglobal has reported.The company is leaving behind its ‘Open Happiness’ campaign, launched in 2009, and introducing the new tagline ‘Taste the Feeling’. The brand will now advertise its range of products – Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life – under a single campaign.A series of ads, including 10 TV creatives, will roll out globally featuring a new music soundtrack by Conrad Sewell. The ads were created by four agencies: Mercado-McCann, Sra. Rushmore, Santo, and Oglivy & Mather New York.Coke has also teamed up with producer-DJ Avicii to record songs for the campaigns promoting its sponsorship of Rio Olympic Games and UEFA Euro 2016 football tournament.The new ‘One Brand’ approach will share the equity of Coca-Cola, across all Coca-Cola Trademark products, reinforcing our commitment to offer consumers choice with more clarity.

  • Hilton Garden Inn

descarga (4)Hilton Garden Inn has announced the opening of the brand’s first hotel in Peru – the new 137-room Hilton Garden Inn Cusco in the city’s historic neighborhood of Santa Ana. The new hotel represents the company’s fourth in Peru and the latest addition to the brand’s growing portfolio of more than 650 hotels worldwide. Located on a hillside, overlooking the historic city and within walking distance to Plaza de Armas, Hilton Garden Inn Cusco offers the perfect home-base to explore the United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Site and the surrounding areas, as one of the hotels with fastest access to the area’s main sites and airport. Once the capital of the Inca Empire, Cusco is known for its vibrant, indigenous culture and historical sites. Hilton Garden Inn Cusco participates in Hilton HHonors, the only hotel loyalty program that allows members to earn Points & Miles on the same stay and No Blackout Dates on reward stays.

  • LATAM Airlines

CmBZsd2j_400x400LATAM Airlines has signed a joint business deal with IAG(International Airlines Group) and  British Airways and Iberia on flights between Europe and South America. The joint business would benefit customers by providing better links between Europe and South America, greater choice of flights and enhanced frequent flyer benefits. The airlines plan to seek approval from the appropriate competition authorities in South America and will inform the regulatory authorities in the European Union. Under the joint business, British Airways, Iberia and LATAM Airlines Group would cooperate commercially on flights between the European Union and South America. They would expand their codeshare arrangements on flights between and within Europe and South America, significantly increasing the number of destinations that the airlines can offer customers. The agreement would also strengthen the oneworld alliance in which all the airlines are members. Customers would be able to travel more easily on the airlines’ combined route network which would serve more than 100 destinations in South America and 87 destinations in Europe. The airlines would expand customer choice via integrated networks, new non-stop routes, additional frequencies on existing routes and combined fares.

  • “Querelos como son”/ Blem

descarga (5)Ogilvy & Mather Argentina has developed Blem’s new campaign “Querelos como son,” which seeks to strengthen the bond and closeness with consumers of the brand, according to Adlatina. With this new campaign, Blem aims all people to care for their objects similarly, without discriminating for their appearance or shape. The campaign features a 30 second spot and two additional 15 second versions of each, for the brand’s latest releases: Blem 3 en 1 and Blem Superficies Delicadas y Electrónicos. Additionally, 6 exclusive pieces were created based on tutorials on how to use the products and revealing also a little more of the story behind the characters in the campaign. Is the first time the brand is working on a communication campaign for the brand as a whole and not specifically for a particular product.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Click here for prior Sales Leads issues.

  • Hyundai-Kia

Horizon and Innocean are partnering in a joint venture to create media agency Canvas Worldwide with Hyundai and Kia North America as its first first clients.

  • MillerCoors: Henry’s Hard Ginger Ale and Henry’s Hard Orange Soda

MillerCoors, the Chicago-based joint venture best known for Miller Lite and Coors Light, plans to start selling Henry’s Hard Ginger Ale and Henry’s Hard Orange sodas in six packs of 12-ounce bottles (suggested retail price $8.99) and in 16-ounce individual cans to retailers across the country in January. Backed with a national ad campaign that will feature spots on television and digital marketing, MillerCoors is aiming its products at Gen Xers who grew up drinking soda and now have more disposable income to spend on boozy alternatives. Gustavo Aguirre, Associate Brand Manager Coors Light at MillerCoors will be one of the speakers at #Portada15, Portada’s upcoming Hispanic Sports Marketing Forum and 9th Annual Hispanic Advertising and Media Conference in NYC on Sept. 16 and 17.

  • Hillary Clinton Campaign

HillaryHillary Clinton has hired an experienced operative to lead Hispanic media for her campaign, adding Harry Reid’s senior adviser for Latino media, Jorge Silva, the campaign has confirmed, the Yucatan Times reports. Silva, who starts working today, is the latest example of the campaign’s focus on bringing on Hispanic staffers and gives it a deeply experienced team in the crucial swing state of Nevada.He developed and implemented Hispanic media strategy in states like Colorado, New Mexico, and some parts of California, in addition to Nevada, as the senior strategist for the Senate Democratic Caucus. Nathaly Arriola, who worked with Silva under Reid and served on Obama’s Hispanic media team during his reelection campaign, said he has been behind the scenes for every major push the Democratic Party has engaged in when it comes to the Latino community during the last four to five years. She said the Obama campaign modeled their Hispanic strategy after Reid’s successful 2010 reelection with a focus on regional and district-specific approaches to Latino media — something the sprawling Clinton operation can make use of.

  • HefeWheaties

descarga (3)Wheaties has partnered with a craft brewer to sell a beer called HefeWheaties that will be made by the Fulton brewery in Minneapolis and sold in Minnesota’s Twin Cities market for a limited time, according to Wheaties-owner General Mills.The beer is a Hefeweizen, a style “typically brewed with over 50 percent malted wheat, making it a natural fit for Wheaties,” according to General Mills.Ingredients include malted wheat, malted barley and hops from Germany, the U.S. and Australia.The idea came from Tony Libera, who manages the social media accounts for Wheaties and has a friend at Fulton, according to General Mills.

  • LATAM Airlines

descarga (4)Interpublic has created a new agency group led by McCann Worldgroup and IPG Mediabrands to work for LATAM Airlines, which is now the largest airline group in Latin America after the consolidation of the LAN and TAM airlines.IPG won the business after a review, that began in March, which involved five agency holding companies. IPG’s bespoke agency team will be named Graphene and is responsible for global planning, creative, media, performance, social networks and CRM in the 24 countries where TAM and LAN currently operate. Working with Graphene, LATAM Airlines will roll out a new corporate brand image initiative over the next three years.The changes will start to be visible in the first half of 2016.The Chilean-based airline company is not considered a conflict with McCann Erickson client American Airlines, which the agency is defending in a creative review. LATAM and American are both part of the Oneworld Alliance, as is Cathay Pacific, which McCann also handles.The IPG team will include Worldgroup entities Reprise, Cadreon, MRM//McCann and Craft. It will be overseen by IPG svp, managing director Terry Peigh.

  • Toyota

descarga (5)Toyota will offer a Summer Music Festival experience through the eyes of Mexican-American singer-songwriter Becky G and Puerto Rican singer-songwriter and musician Raquel Sofia.Powered by the Toyota Corolla, these artists will share their journey through real-time social media content. The series, “Musica y Destinos con Toyota,” kicked-off on Friday, July 31 with Becky G sharing her musical experience at Lollapalooza at Grant Park in Chicago. The iconic festival featured a diverse range of musical acts, including Paul McCartney, Sam Smith and Metallica.During the three-day event, Becky G met with Gogol Bordello, a Gypsy-punk band. Highlights from the meet and greet were shared via Facebook @ToyotaLatino and @BeckyG, and Twitter @iambeckyg. The artist also captured short videos of her adventure through her story on Snapchat, available to followers.Raquel Sofia joins Toyota for the Outside Lands Festival in San Francisco, Aug. 7-9. The three-day festival features performances by Billy Idol, Kendrick Lamar, Mumford & Sons, Axwell & Ingrosso, Twin Peaks and Clasixx, to name a few.Fans can follow highlights of Raquel Sofia’s journey through Facebook (@ToyotaLatino and @raquelsofiamusica), Twitter (@raquelsofia), and YouTube (ToyotaUSA) as she meets performers and festival attendees. =For each post, Toyota will donate US$1 to VH1 Save the Music.Toyota fans at both festivals can share their personal highlights at #VayamosJuntos.

  • GLORIA

gloriaswing1112x1024Founders and Executive Producers Diego Luna, Pablo Cruz and Eric Bonniot announced the formation of GLORIA, a multi-platform production studio specializing in branded entertainment.The new production house launched with the signing of two of Mexico’s commercial directors, Rodrigo Valdés and Rogelio Sikander of The Maestros. In addition to Diego Luna and The Maestros, GLORIA’s directorial roster also features writer/director Jonás Cuarón (Gravity), who just finished his latest feature, Desierto, starring Gael Garcia Bernal, Alonso Ruiz Palacios, whose feature Gueros debuted at last year’s Tribeca Film Festival, Mario Munoz (Bajo La Sal), and Fernando Frias.Led by partners Luna, Cruz, and Exec Producer Eric Bonniot (Backyard Productions, A Band Apart), GLORIA is comprised of a team of Latin American directors as well as rising new talent at the culmination of thirty years of storytelling expertise, agency relationships, and branding strategy.With offices in LA and Mexico city, GLORIA’s eclectic mix of directors serves both Spanish and English markets.

  • Adidas

descarga (6)Adidas has released the new ad, “Create Your Own,” by agency 72andSunny. The add shows an aspiring football pro leveraging his creative skills to take on some of the sport’s icons including Leo Messi, Gareth Bale, Thomas Muller, Mesut Ozil and James Rodriguez — and even NBA pro Ricky Rubio.Directed by Smuggler‘s Henry-Alex Rubin, the spot goes under the message that athletes need to “unfollow your heroes” and carve out their own path in order to achieve greatness.The new ad is part of the next phase of the Sport15 campaign that began in February with former agency 180 L.A. The new campaign’s focus on “potential greatness” seems to echo recent work for Adidas Originals, created out of Johannes Leonardo, in which Pharrell “passes the baton” of superstardom to up-and-coming artists. The “Create Your Own” ad will be running in more than fifty countries and will live on all channels, paid and owned.

https://youtu.be/hIqC9IYMUOU

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