Las Vegas Growing Latino Hockey Fans in the Desert
The Vegas Golden Knights, the newest NHL franchise, is making inroads with the Latino community in the region.
The Vegas Golden Knights, the newest NHL franchise, is making inroads with the Latino community in the region.
Portada talked to Gustavo Guerra, brand director of Tecate Equity in Heineken U.S., about how the beer brand is going after the major U.S. market through sports sponsorships.