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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

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  • Visa

FGFGVisa Inc., the exclusive payment provider at the Olympic and Paralympic Games, launched an integrated global Olympic Games campaign in the company’s history. Marking a bold new direction in Visa’s marketing and communications, the “Carpool” campaign will run globally across all media channels from digital to broadcast as an integral part of Visa’s overall Olympic sponsorship which includes onsite activations, new payment innovations and our diverse group of Team Visa athletes.The campaign features more athletes, more ways to pay, more geographies and more marketing channels than any other Olympic Games campaign in Visa’s 30-year sponsorship of the Olympic Movement. The film follows these athletes as they join a fun and light-hearted carpool to the Rio 2016 Olympic Games, leveraging payment innovations to make purchases on route, using technologies such as Visa Checkout, Samsung Pay and chip cards, among others.In addition to television, Visa will leverage its digital, social and technology partnerships to amplify the campaign during critical times throughout The Olympics. Visa will also host fun, experiential activations onsite to drive local product and merchant preference.

  • Nubia

N1YUSJY7_400x400China-based smartphone manufacturing company Nubia announced that the consumers in Argentina, Mexico, Germany, Russia and Spain will soon get the chance to purchase the Nubia Z11, Z9 Mini and Z9 Max smartphones. In addition to this, Nubia elaborated why Mexico and Argentina in specific. These two countries represent the second and third largest economy in Latin America, so it makes sense. Their 4G infrastructure is developing quickly, and e-commerce is growing as well, so Nubia sees these two companies as perfect targets in Latin America.There’s a good reason why Nubia is aiming for fast expansion worldwide, Suning actually invested 1,93 billion Yuan (US$297 million) recently, and they’re both interested in expanding Nubia’s business. It is also worth mentioning that a football superstar, Cristiano Ronaldo, recently became Nubia’s brand ambassador, and Nubia is hoping this will help the company expand its brand awareness even further.

  • Staybridge Suites® Brand

ggggInterContinental Hotels Group (IHG®) has announced the opening of the new-buildStaybridge Suites San Luis Potosi hotel in Mexico. As the first Staybridge Suites® in the city, the 97-suite property joins IHG’s other hotels nearby including Holiday Inn Express San Luis Potosi hotel and Holiday Inn San Luis Potosi-Quijote hotel. This is IHG’s sixth Staybridge Suites property in Mexico with other hotels located in Chihuahua, Guadalajara, Monterrey, Puebla and Queretaro.The new property is located at Alpes # 200 Fracc. Alpes, San Luis Potosi and is near the Convention Center and the Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM) area. San Luis Potosi is in north-central Mexico and is easily accessible by air, both domestically and internationally.

  • ECosmetics

descargaECosmetics International Salon, a professional hair products company out of Bahia, Brazil, is about to go international and chose to begin with the United Arab Emirates. It is currently working on opening a distribution center in the country and hopes to do so before the year is over.The brand has a catalog of 300 products, all intended for hairdressers. The company’s road to internationalization sets it apart from most Brazilian businesses, which will often go for Latin American countries first when it comes to exportation. ECosmetics chose to begin with the Arab world.The next step for ECosmetics was restructuring its production process. At this time, ECosmetics makes six tons’ worth of product a day, but its full capacity is for 24 tons a day. Borgo says the company is hoping to see revenue increase by up to 25% this year from 2015.ECosmetics is based in Teixeira de Freitas, Bahia and has an 80-people staff.

  • Jaguar

BBBBBBBJaguar Land Rover has released footage from a brand new assembly facility opened in Brazil. It will be responsible for making the Evoque and Discovery Sport models for several markets and is the first factory outside of the UK that’s entirely owned by JLR.The popularity of crossover SUVs seems to know no end and clearly they are catching on in South America as well. Jaguar Land Rover is being smart about this, targeting the only emerging market with growth potential left in the world.The investment isn’t huge, as the factory will only cost £240 million or about us$340 million. Located in Itatiaia, the Brazilian facility will directly employ only 300 people with another 700 added to the supply chain. The new Evoque and Disco models will begin arriving in dealerships this month.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • Glaxo Smith Kline

After a review, GlaxoSmithKline announced that most of its global media business will go to units of GroupM and Omnicom Media Group. OMG’s PHD agency is retaining the U.S. business.

  • Amway

AmwayAmway North America’s new national advertising campaign, “We Are Amway,” launched last week touting the benefits of small business ownership. The yearlong television, print and digital campaign focuses on the advantages of owning an Amway™ independent business as an alternative to a traditional 9-to-5 job. Television ads are slated to air in major markets, including New York, Los Angeles, and Miami. Print ads appear in the September issue of People and October issues of Money and Entrepreneur magazines. The campaign also includes a robust digital presence on a variety of entrepreneur-focused websites. The campaign incorporates themes that resonate with today’s entrepreneurs, including emphasizing the opportunity to be one’s own boss, maintain flexible working hours, earn extra income, and pursue one’s own individual goals. This is the fifth time in Amway’s 54-year-history that the company has embarked on a consumer-facing advertising campaign to promote its exclusive products, low start-up cost and 100 percent satisfaction guarantee. “As with past advertising campaigns, the goal is to increase consideration of Amway as a business opportunity, making it easier for our Independent Business Owners to successfully introduce Amway to others,” said Jori Hartwig, Chief Marketing Officer of Amway North America.

  • Allegiant Air

Las Vegas-based Allegiant Air launched its first national television advertising campaign Tuesday, delivering a message that explains its controversial pricing philosophy. The ad is running through September on six channels, with most spots airing in the early evening and during prime time. In addition to focusing on ticket pricing, the ad directs prospective customers to its Internet site since Allegiant doesn’t allow its flight information to be placed on travel websites like Expedia and Orbitz. Allegiant contracted with San Francisco-based Penabrand to produce the commercial and Ocean Media of Huntington Beach, Calif., for the ad buys. Ocean Media has developed a media analytics program to determine which channels and what time slots produce the most traffic to Allegiant’s website. Currently, the ad is being shown on the HGTV home improvement channel, the Do It Yourself network, ABC Family, Travel Channel, Lifetime Movie and Destination America, but Davis said buys could be adjusted through the month based on the analytics and Ocean Media’s feedback.
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  • The Halo Group-Toni Racioppo

Toni Racioppo was named senior VP, media services at The Halo Group, the New York-based branding and marketing communications agency. She previously held posts as senior VP, group director at ZenithMedia, account director at MEC and client communications director at OMD. She also held stints at BBDO and at William Esty.|

  • Del Taco

Del Taco continues its march across Texas with the opening of its first San Antonio restaurant on Sept. 4. It is the first of 25 locations the California-based restaurant retailer plans for the city..”Since we opened in Dallas several years ago, Texans have been loving Del Taco’s combination of fresh, made to order food and great value. We are excited to bring this winning combination to consumers in San Antonio,” said Paul Murphy, CEO of Del Taco. “We look forward to opening more locations and serving the people of San Antonio for a long time to come.” Del Taco’s 25 locations will be a combination of company-owned and franchised restaurants. Del Taco has more than 550 restaurants in 18 states.

  • Land Rover

Land Rover SportsLand Rover is launching an integrated campaign for its 2014 Range Rover Sport that entails inspiration-minded TV spots, an interactive game called “Race the Sun” and iAds. The commercials feature very little copy, letting the viewers focus on breathtaking shots as a Range Rover Sport climbs Pikes Peak. A :30 will debut on broadcast and cable last week, while :60 and :90 versions will appear online. Sister agencies Y&R and Wunderman created the spots, while Mindshare handled the media buying. In terms of TV, the Range Rover will be featured in branded content on weeks-old Fox Sports 1. The programs will entail two drivers competing in all-terrain contests while commandeering a Range Rover Sport. Land Rover is also investing in print this November while zeroing in on the male demographic. Five-page spreads in Wired, Esquire and Car & Driver will feature image-recognition technology that lets readers wave their smartphone over the ad to get more information about the vehicle on their device. Other print and banner ads will run in Architectural Digest, The Wall Street Journal and Robb Report. One example of the copy being planned: “All the Most Dominant Species Start Out in the Wilderness.”

GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS! For detailed contact information on Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics with more than 3,000 Leading Agency and Marketing/Advertising Directors. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). If you are a Subscriber to the Directory login and access the Directory.

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