Alejandro “Alex” Sánchez is joining EPMG as Executive Vice President and Director of Hispanic Media and Custom Publishing. Sánchez’s main focus will be put on driving growth in digital and print integrated platforms. He will oversee EPMG’s national sales team. Sanchez joins EPMG, a leading print and digital media placement firm in the multicultural space, from The Houston Chronicle’s La Voz, where he was the publisher and general manager.
Trevor Hansen, CEO of EPMG, tells Portada that with the rapid growth in EPMG’s digital platform and overall growth in Hispanic print media, “Alex will be focussing on the synergy of these vehicles along with experiential opportunities where appropriate to create and deliver strong multi platform programs to our clients. An example of this is our forthcoming multi market/national World Cup program.”
“Alex has proven to be a leader in the advertising and communications industry and we are pleased to add him to our team,” Hansen, adds. “His experience, passion, and leadership will be a huge asset to our company, agency, and client partners.”
Brad Branson – General Manager Hispanic at The Houston Chronicle
Prior to joining the EPMG executive team, Sánchez worked at Hearst Media Services as vice president of advertising and marketing for the Houston Chronicle Media Group and as publisher and general manager for La Voz. It is not clear whether La Voz will get a new publisher. However, Brad Branson was recently promoted to the position of General Manager – Hispanic, Automotive at Hearst Media Group – Houston Chronicle and La Voz de Houston.