Brand Choices for Soccer in America Wider Than Ever…
04/01/2019
Soccer in North America is a business not just worth watching but engaging in as an emerging market, with the region seen as an emerging market in the sport.
La Liga
The Week in Soccer Marketing
11/22/2018
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
La Liga’s #BringUSTheGame Supports Jan. 26 Miami Barca-Girona Match
11/07/2018
A new grassroots campaign, #BringUSTheGame, was launched last week by La Liga North America in support of the January 29 regular season club matchup between FC Barcelona and Girona FC.
Barca Takes a New U.S. Entry Path: the NWSL
10/19/2018
A European club seeing the value of a U.S. women’s team may open the floodgates for investment by others and new partnership opportunities worldwide.
La Liga President Tebas Bullish on Soccer In America
09/19/2018
At SportBusiness Summit in Miami, La Liga President Javier Tabas spoke up for the Girona-Real Madrid matchup in January, against some opposition from other organizations, including FIFA and MLS.
The Cost of Coming to America: La Liga’s Gamble
09/14/2018
La Liga’s gamble to export to domestic league matches won’t do much to grow soccer in America.
The Week in Soccer Marketing
09/13/2018
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Can Ronaldo the Owner Globally Lift La Liga Too?
09/04/2018
Superstar Cristiano Ronaldo has agreed to purchase La Liga side Real Valladolid for just over US $35 million. His ownership gives immediate credibility to the squad, though the challenges of ownership are many, even for someone of Ronaldo’s noted business acumen.
The Week in Soccer Marketing
08/30/2018
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
The Week in Soccer Marketing
08/16/2018
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
The Week in Soccer Marketing
03/08/2018
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
La Liga Grows Its U.S. Footprint
02/15/2018
We talked to La Liga U.S. Delegate Rebeca Diaz Gonzalez about their marketing strategy for U.S. fans.
Altice USA Lets Cristiano Ronaldo “Discover” American football: Can New Consumers Discover Him As Well?
02/09/2018
Ronaldo’s star status is unassailable internationally, but still emerging in the U.S. beyond soccer fandom.
Last Weekend’s Most Watched Soccer Match in the US: Malaga vs Barcelona
04/12/2017
In this regular feature, we look at the most watched soccer matches in the U.S. over the past weekend, the networks that came out on top and other relevant insights.
Last Weekend’s Most Watched Soccer Match in the US: Arsenal vs Manchester City
04/05/2017
In this regular feature we look at the most watched soccer matches in the U.S. over the past weekend, the networks that came out on top and other relevant insights.
SPORTS MARKETING BITS : Raúl Opens U.S. Office for “La Liga”, ESPN Deportes to Simulcast Super Bowl…
01/04/2016
A recap of news and trends in the Sports Marketing world as compiled by Portada’s Editorial team…. ESPN Deportes to Carry Spanish-language Telecast of Super