Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Kymber Umana

Allstate, MasterCard, Sprint and other Fortune 500 Companies Join Portada’s New Sports Marketing Board

We are thrilled to present Portada Sports Marketing Board, which will feature 12 brand marketing and agency luminaries. This announcement underscores our new commitment to serving the vibrant sports and soccer marketing sectors.As members of the Sports Marketing Board, these leaders and innovators will participate in Portada’s marquee events and provide thought leadership to Portada writers and researchers.

How Are Retailers Luring Hispanic Consumers to Buy on Black Friday/Cyber Monday?

In 2014 U.S. $50.9 billion were spent during the 4-day Black Friday weekend by 33 million U.S. consumers.Black Friday, Cyber Monday is the start to Holiday Shopping which in some retail sectors (e.g. jewelry) can amount to more than a third of annual sales. Portada interviewed top executives behind retailers including Sprint, Target and Dick’s Sporting Goods and asked them about their plans for the Holiday Sales starting this Friday.