Posts Tagged ‘Kit Sanderson’

Kit Sanderson

SPORTS MARKETING: SFM introduces Platform to Serve Hispanic and LatAm Bodybuilding and Fitness Communities

Spanish Fitness Media (SFM) is introducing a 360 marketing platform. The work-out, bodybuilding and fitness platform enables “brands to build muscle into their marketing efforts”. The platform includes print, digital, mobile, social and events. Key to SFM’s success in the overall health-fitness category is whether it can get brands beyond supplements and extreme equipment as advertisers.


MORE FROM PORTADA

FIFA Adds Women’s Soccer Strategy

FIFA Adds Women’s Soccer Strategy

For FIFA, increased participation will mean increased interest in the women's game, leading to more marketing opportunities for brands as well.


Nielsen’s Video Report: 66% of the General Population Pay for Subscription Video on Demand Service

Nielsen’s Video Report: 66% of the General Population Pay for Subscription Video on Demand Service

Nielsen has published its yearly Video 360 Report, meant to help marketers and advertisers understand audiences' motivations and behaviors around today's dynamic video landscape.


#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.