Posts Tagged ‘Kit Sanderson’

Kit Sanderson

SPORTS MARKETING: SFM introduces Platform to Serve Hispanic and LatAm Bodybuilding and Fitness Communities

Spanish Fitness Media (SFM) is introducing a 360 marketing platform. The work-out, bodybuilding and fitness platform enables “brands to build muscle into their marketing efforts”. The platform includes print, digital, mobile, social and events. Key to SFM’s success in the overall health-fitness category is whether it can get brands beyond supplements and extreme equipment as advertisers.


MORE FROM PORTADA

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.


The 4 Keys of Marketing Alcoholic Beverages to Millennials

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US. 


Group M’s Mebrulin Francisco: “In 2018 Companies will Start Connecting Data Streams Through All Devices to Fuel AI”

Group M’s Mebrulin Francisco: “In 2018 Companies will Start Connecting Data Streams Through All Devices to Fuel AI”

We talked to Mebrulin Francisco, managing partner and expert in multicultural marketing analytics at Group M, and she shared some of the key insights to take into account when approaching data analytics.