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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: JETBLUE ::: Kit Kat ::: Illusion ::: Sony ::: General Mills ::: Volkswagen ::: Sony :::

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  • JETBLUE/Ecuador

_u6w7zXG_400x400JetBlue Airways has announced plans to add a new destination to its expanding Latin America and Caribbean network. The airline intends to launch service to Quito, Ecuador’s Mariscal Sucre International Airport (UIO) with once daily service from Fort Lauderdale-Hollywood International Airport (FLL), subject to approval of government operating authority.The new route is expected to launch in the first quarter of 2016. Flights will be available for sale pending government approval.From Fort Lauderdale-Hollywood, JetBlue currently offers 37 nonstop destinations, with up to 85 daily flights. The airline continues to strengthen its position in this key market as it ramps up its schedule to 100 daily flights to meet increasing customer demand in South Florida.Quito is the closest capital city to the sun at 9,350 feet above sea level, and lies on the equator, making it one of the few places in the world where you can simultaneously have one foot in the Northern Hemisphere and the other in the Southern Hemisphere.

  • Kit Kat / Argentina

oLOrgI2c_400x400Walter Thompson has been added the brand Kit Kat to its portfolio.The agency will be in charge of digital development, landing social networks and brand activations. The Nestle brand, which will be handled by J. Walter Thompson, was launched in Argentina last March.

 

 

  • “Coated novia”,  Illusion/Mexico

thumb.Z0Gl9Q2Z.6Ogilvy & Mather Mexican subsidiary has released its latest work for lingerie brand Illusion. It consisted of several women who convert their dresses in lingerie pieces to regain the passion in their marriage.

 

 

 

  • General Mills/Global

General_MillsGeneral Mills, a marketer that also devotes substantial resources targeting the Multicultural community, is reviewing its global media account. General Mills is jumping on the media review bandwagon, joining about a dozen other big advertisers that have called reviews in the last two or three months.Publicis Groupe’s Zenith Media is the long-time incumbent on the assignment. The cereal and snack foods giant spends more than US$800 million annually on ads in the U.S., according to Kantar.Joanne Davis Consulting has been retained to assist with the review process.

 

  • Volkswagen/Global

8680b8a54b32c17d28a9c5d6a175fa42_400x400 (1)Volkswagen Group is holding a global media agency review.VW Group, which owns both Audi and Porsche, currently works with WPP’s Mediacom in various markets. The shop retained its business after a review that took place a couple of years ago.The upcoming review is likely part of a multi-year routine, according to one industry executive.The company spent US$605 million on U.S. measured media in 2014, according to Kantar Media.

 

 

  •  Sony/Global

u24Glc4J_400x400Sony has kicked Off Global Media Agency Review.The Japanese company spent US$620.3 million on U.S. measured media in 2014.Interpublic Group’s Mediabrands, which owns UM, Initiative and BPN, will likely defend. The network’s UM has worked with the company for over a decade and currently supports Sony Pictures.In 2013, Sony awarded WPP’s Mediacom global duties for mobile devices.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

::: Nissan- Ariadna México ::: Molson Coors ::: Beko – Spain ::: Kit Kat – Brazil ::: Viacom International Media Networks – Pulpo PR ::: Azúcar BC – Mexico ::: Cerveceros Mexico – Mexico :::

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If yo want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

image001After a long review, Ariadna México has been chosen by Nissan as it CRM agency. Ariadna México CEO, Alfredo García Alonso began leading the agency six months ago, directing a fresh and innovative approach. These new incorporation sets the beginning of a renewal process that seeks to strengthen strategic, digital and CRM offering that is being provided to current customers and also to reach further partnerships in the near future.

imagesThe North America-based brewing company Molson Coors is reviewing its global media planning and buying account with a decision on its agency partners expected in early October.The incumbent on UK media account is ZenithOptimedia while across the globe Molson Coors counts with a mixture of agencies including MEC, Initiative and Universal McCann. Pitch documents are understood to have already been presented to the brewer. Molson Coors brands include Carling, Coors Light, Grolsch and Molson.

BTBWA-Beko-eko, one of the leading appliances brand in the European market, has chosen TBWA agency to manage its corporate communication in Spain for paid, earned and owned media properties.The agency will work with Omnicom ‘s PorterNovelli Barcelona for the implementation of its’  corporate communications, public relations and events plan.

Kit-Kat-JWT and Mutato have created #meubreak campaign for Kit Kat in Brazil. The campaign involves innovative language and features young world referents as content generators Mystery Guitar Man, Bruna Vieira and Iberê Thenório. It was developed by both agencies, with an strategy based on the knowledge that the brand has on its fans: a young audience always connected with various media platforms and TV.

pulpo-Pulpo PR , the agency led by Juliana Fortunato and Axel Escudero,  was appointed as the new PR agency for Viacom International Media Networks (VIMN) in Argentina. It has been handling the corporate’s entertainment segment since July, working with clients such as Sundance Channel Latinoamérica, Ultimate Fighting Championship®, UFC Networks, Underground Producciones, QB9 Entertainment and Construir TV, among others.

azúcar-bc-Azúcar BC, leader in the reduced calorie sugars segment, has launched its new campaign “Choose your balance”, to refresh its image by presenting a more modern line with natural ingredients. With its’ natural ingredients, BC can easily replace regular sugar but bringing healthier and nutritional benefits.

cerveceros-de-méxico-Brewers Mexico-agency communication Eureka & Co. has added Cerveceros México to its list of clients, a group that brings together representatives of beer and malt sector.

The group seeks to position the Mexican beer as a product that contributes strongly to the industrial development of the country and provides significant economic and social benefits, becoming therefore a pride for Mexicans.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Kelley Eberhard at 1-347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!