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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • Northgate González Market

Northgate González Market has unveiled a new multimedia campaign during the highly popular Latin Billboards show featuring the grocery store’s authentic food, ingredients, and fresh offerings around the themes of sports, music, and the ever-so popular TV/binge-watching.”We recognize that our customers are not all the same, each customer has a different shopping mission and each customer has their own passion points and stories, we recognize that there is a story behind every visit to our stores,” said Caro D’Antuono, vice president of Marketing for Northgate Market and a member of Portada´s Sports Marketing Board. This was the inspiration and cultural insight used to create the “What a Feeling” ad campaign. The spots feature “What a Feeling,” a song from the 1983 major motion picture Flashdance with re-written lyrics to reflect the emotions being felt by the various characters in the commercials.  The playful creative developed by Circus based in Santa Monica has several components from digital video ads, social media, radio and television. Founded in 1980 Northgate González Market is an authentic, family-owned and operated Hispanic supermarket chain with 40 stores in Orange, Los Angeles and San Diego counties.

https://youtu.be/XX7YgI0_Tns

 

 

  • Tampico Beverages

Tampico Beverages, one of the world’s leading manufacturers and marketers of high-quality and value-added juice drink concentrates, has launched a sugar-free product, Tampico ZERO. Available in two flavors, Mango Punch and Citrus Punch, the beverage joins the Tampico product family as an alternative for those consumers looking to limit their sugar intake.The product has been rolled out to retailers throughout Texas, Arizona, Illinois, and parts of Nevada and New Mexico. Distribution is expected on a broader national scale in late 2019. Tampico ZERO’s launch is initially being supported by a robust direct-to-consumer digital marketing campaign, geo-targeted to key markets of distribution, combining social media, programmatic advertising and online radio. In addition, Tampico is working with hyperlocal influencers to share the product narrative with their followers.

 

  • Cacique Inc.

Cacique Inc. announced the acquisition of El Sol Foods, a maker of homestyle salsas headquartered in Gilbert, Arizona. The acquisition signals the Cacique brand’s entrance into the salsa category. It allows Cacique to extend its portfolio of authentic, high-quality Hispanic foods rich in heritage and tradition to even more people across the country, according to a press release.Distribution of the new Cacique salsa products will begin regionally in the western U.S. this May, with nationwide rollout beginning this summer.The company said Cacique Homestyle Salsas are handcrafted with fresh produce using a small batch, cold process that guarantees homemade, authentic Mexican flavors in every bite, continuing the tradition that El Sol began more than 30 years ago.Family-owned and founded in 1973, Cacique is a brand of Hispanic cheeses, creams, yogurts and chorizos. Headquartered in Monrovia, California, Cacique remains dedicated to producing authentic, fresh and high-quality Hispanic products.

  • NSA

The National Supermarket Association will launch the “Marca País” campaign in partnership with the government of the Dominican Republic, to promote Dominican products through supermarkets that are members of the NSA, on the East Coast of the United States, Abasto Hispanic has reported. The NSA supermarkets would support Dominican products that reach our stores and the Dominican State would create an incentive through the Consulate in NY to promote Dominican brands. The agreement is in the process of being finalized and it is expected that the President of the Dominican Republic, Danilo Medina, will sign it before the month of June.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Kia Motors

Kia Motors America has launched an entirely different marketing campaign that builds upon the brand’s “Give It Everything” mantra and heralds the arrival of the most adaptable version ever of the brand’s iconic urban runabout.Set to an energetic custom soundtrack, the spot entitled “The New Species of Soul” is the centerpiece of a multi-faceted campaign starring three unique versions of the Soul model. For the third generation, Kia “gave it everything” and poured more of its “soul” into every inch of the vehicle, resulting in rugged performance, thrilling technology and urban practicality, qualities that transcend geography and appeal to drivers of all ages. The campaign includes :60-, :30-, and :15-second broadcast versions for general market; and :30- and :15-second versions for the Hispanic market. A multi-channel digital campaign and in-cinema airings beginning in late April, will support the broadcast elements.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • Dropbox

Cloud storage provider Dropbox has appointed Mediahub New York as its media agency, following a review.Mediahub will work closely with Dropbox’s lead creative partner, 72andSunny Los Angeles. Dropbox spent US$28.2 million on measured media in the U.S. last year, and US$18.9 million during the first half of 2018, according to Kantar Media.Mediahub recent wins includes Ulta Beauty, Wyndham Hotels and Resorts, Chipotle and MTV.

 

 

 

  • J.M. Smucker

J.M. Smucker Company, an American manufacturer of fruit spreads, ice cream toppings, beverages, shortening, peanut butter, oils, and other products in North America, has consolidated its´ U.S. Creative and Media Business With Publicis Groupe, following a review.Smucker’s products involved include jams, jellies and peanut butters, Folgers and Millstone coffees and those that formerly fell under Ainsworth Pet Nutrition.WPP and IPG pitched against Publicis for the business.It is unclear whether Dentsu’s Carat, which won the J.M. Smucker U.S. media business in early 2016, was invited to defend.

 

 

  • CVS

CVS Health Corp. has recently opened 15 of its Hispanic-focused stores in Texas, including three in the Houston area. The stores offer bilingual signage and staff as well as more than 1,500 products from Hispanic brands such as El Mexicano, Fiesta Spices, Jarritos, Pinalen, Picot, Foca and Ricitos de Oro, per the media alert. Rhode Island-based CVS first introduced the concept in 2015 in Miami. Since then, the company has expanded CVS Pharmacy y más to 130 locations in 67 cities across California, Florida, Nevada, Texas and Puerto Rico. By 2022, it’s projected that Houston’s Hispanic spending will grow to about US$77 billion, according to data from the Houston Hispanic Chamber of Commerce’s 2017 Houston Hispanic Impact Summit. That will represent more than 25 percent of the total spending in the region in 2022.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Kia Motors

Kia Motors America has unveiled a new campaign for its 2019 Kia Forte featuring Latin Grammy award-winning, all-female mariachi band Flor De Toloache and a digital video series celebrating Latina business owners, according to Marketing Dive. The campaign, created with Hispanic agency Inspire, features the band traveling across country in the 2019 Fort, surprising Latina entrepreneurs and performing its latest single “Indestructible,” which will be available on Spotify beginning Nov. 9. Kia is rolling out 15- and 30-second videos to support the push, which will be shared on Kia Latino’s social channels, including Facebook, Instagram and Twitter, and on the campaign’s websiteKia is embracing several themes in its new campaign, including diversity, entrepreneurship and female empowerment. Highlighting Latina business owners and entrepreneurs is timely, as the campaign launched around Latina Equal Pay Day on Nov. 1. The number of cars purchased by Hispanic consumers in the U.S. is projected to double from 2010 to 2020, and new car sales to Hispanic consumers is expected to grow by 8% over the next five years despite an overall 2% drop in the market, according to Univision research cited in MediaPost.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.